RECENT ASSIGNMENT

- in groups or 4 to b, your group cnoose an existing product or a service TrOrrl an Australian company. you
have responsibility of analysing the key elements of their marketing plan for this product/service.
HC1082 Marketing & Entrepreneurship T2 2017
Report (2000 words)
Written report should focus on key ideas with an associated journal article for each idea and a
discussion of which ideas are most important and why.
The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory
to real world problems.
The report should be tightly argued with small steps of logic.
Key Recommendations must be clear
Harvard referencing is required
Format:
- The assignment should be written in report format. Suggested structure is as follows:
- I. Company Background and Product/service Description
- II. Target Market — describe their apparent target market
- III. Marketing strategy
- IV. Conclusion — Restate the most important points of your report.
- It should have a coherent structure, with a clear beginning, body and conclusion. Line spacing should be 1.5, and sources of information used should be cited in the usual manner.