Assignment Marks 20
Written document: A short report
Marks: 20
Words limit: 2000
• Student need to research and identify 2 companies from the ANY 2 following industries (total 4 companies) to apply “AAA” framework:
- Computer industry (hardware or software)
- Tourism/Hospitality
- Pharmaceutical Industry
- Food / Beverage
- Retail
- Steel industry
- Dairy Products/Agriculture
- Car Industry
- Airline Industry
- Manufacturing of heavy equipment
- Medical Services/Hospitals
- Aged care/Child Care
NOTE: DO NOT CHOOSE FAST FOOD OR COKE/PEPSI
• Student needs to bring 6 to 8 journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this “AAA” framework.
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your comments !
• Assessment criteria have been given in the subject outline.
• References Harvard style
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