Assessment Details
Qualification Code/Title BSB51215 Diploma of Marketing
Assessment Type Assessment -02 ( Report) Time allowed
Due Date Location AHIC Term / Year
Unit of Competency
National Code/Title BSBMKG507 Interpret market trends and developments
Student Details
Student Name Student ID
Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________
Date: _____/______/__________
Assessor Details
Assessor’s Name
RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY
Feedback to student:
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights.
Signature: _______________________________
Date: ______/_______/___________
Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.
Signature: ________________________________________
Date: ______/_______/___________
Instructions to the Candidates
? This assessment is to be completed according to the instructions given below in this document.
? Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmit in showing your competence with this unit.
? If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
? Please refer to the College re-submission and re-sit policy for more information.
? If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately.
? Please read the Case Study carefully then complete all Tasks.
? To be deemed competent for this unit you must achieve a satisfactory result with tasks of this Case Study along with a satisfactory result for the other two assessments.
? This is an Open book assessment which you will do in your own time but complete in the time designated by your assessor. Remember, that it must be your own work and if you use other sources then you must reference these appropriately.
? This Report will need to be approximately 1000 words
? This is Individual Assessments. Once you have completed the assessment, please provide the Hard copy of the Assessments to your Trainer/ Assessor.
? Plagiarism is copying someone else’s work and submitting it as your own. Any Plagiarism will result in a mark of Zero..
ASSESSMENT -2 (report writing)
Assessment description
Using the same organisation selected for Assessment Task 1, you will draft a report in which you analyse qualitative data to:
? determine the success of marketing activities
? identify over- and under-performing products and services to be considered for redevelopment or withdrawal
? use forecasting techniques to identify existing and emerging market needs.
The draft report you create for this Assessment Task should complement the analysis undertaken in Assessment Task 1. You will then perform more analysis and present a final report in Assessment Task 3.
Procedure/Instructions
1. Review the marketing plan strategies and objectives of your selected organisation.
2. Gather and analyse performance data from all areas of the business to determine the success (or otherwise) of marketing activities.
3. Discuss the performance of products and list over-performing and under-performing products and services. Using the data available, recommend redevelopment or withdrawal of any over-performing and under-performing products where appropriate.
4. Utilise forecasting techniques to analyse the market data to identify existing and emerging market needs. Forecasting techniques may include:
a. Delphi techniques
b. model building
c. projection
d. scenario planning
e. surveys of intentions
f. top-down or bottom-up forecasting
5. Document your qualitative analysis from steps 1–4 in your draft report from Assessment Task 1.
6. Submit the required documents for assessment as per the specifications below. Be sure to keep a copy for your records.
Assessor will provide further instructions in class room on completing assessment tasks which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarising of all instructions.
Submission specifications
You must submit:
? a second draft of your report with additional content added as per the procedure.
Your assessor will be looking for:
? visual presentation of relevant data
? reading skills to research, evaluate, analyse and interpret market information from a range of sources
? writing skills to prepare reports containing complex ideas and concepts
? numeracy skills to:
? collect, organise and analyse data to draw conclusions and forecast trends and probability
? use specialised statistical analysis techniques
? technology skills to enter and analyse data and to visually present information
? knowledge of internal and external sources of information relevant to market trends.
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