RECENT ASSIGNMENT

Assignment 3: Return on Investment (ROI)
Write an individual paper on what your return on investment would be for your e-marketing plan. Include the method/s that you will use to test and track your ROI.
Assignment instructions:
The individual research paper is an opportunity to explore the concept of return on investment in e-marketing.
The report should include detail about current practice in the area of optimisation, emarketing strategy and measurement. Where possible realistic costing should be obtained from industry sources.
Research for this project will involve secondary sources of information. Secondary sources of information will include undertaking appropriate online research on articles that comment on website ROI.
Visual references should be used where relevant and electronic files are made as small as possible. Do not include images or graphics for interest only, they must contribute to the discussion and critique of the topic.
Marking Criteria:
You will be assessed on the following requirements:
Criteria Value
Return on investment Plan 10%
Document references, presentation and readability 10.00%
Total 20%
Submission information:
This assessment should be 1000 words in length and work is to be submitted electronically with each page identified with the student’s name and ID number.
-Size 12 Arial Font
-1.5 line spacing and margins of 2.5cm
-Numbered headings
-Page numbers
-Contents page
-Use appropriate academic language including APA referencing.
-Include 10 references from varied sources (including textbooks, journals, case studies, magazines, the Internet, utilise various library databases, etc.).
Electronic assignments can have links to external websites, resources or examples, however all links must be tested before submitting your assignment.
Please do not just copy and paste the information from google! Because all the work will be submit to Turnitin!