Assessment - 3
Course Bachelor of Business / Bachelor of Accounting
Unit Introduction to E-Commerce
Unit Code B01IECO106
Type of Assessment Group Assignment – Group Report on E-Business Website Evaluation
Length / duration Due at the end of week 10 (Wednesday midnight)
Learning outcomes addressed 1. Define electronic commerce and describe emerging online technologies and trends and their influence on the electronic commerce marketplace.
2. Recognize the technology infrastructure around electronic commerce as well as explain the rapid technological changes taking place.
3. Develop skills in various revenue models and how to market on the Web.
4. Describe the development of secure electronic transactions on the Internet.
5. Explain online auctions and various legal and ethical issues.
Submission Date Upload on Moodle by group leader at the end of week 10 (Wednesday midnight)
Assessment Brief Complete the E-Business website evaluation assignment by completing the workbook 1 in a group. Refer to assessment description below for details.
Total Mark 100
Weighting 20%
Students are advised that any submissions past the due date incur a 5% penalty per day, calculated from the total mark e.g. a task marked out of 40 will incur a 2 mark penalty per day.
More information, please refer to View Doc Student Policies and Forms by visiting the following link
https://kent.rtomanager.com.au/
Assessment Description:
Students are tasked to analyse a chosen international E-commerce website (such as e-bay) using one of the given E-Commerce Business models. The chosen website must be a website operated globally. Also no two teams are allowed to select the same business/website. Students will work in a group of maximum of 6 students and minimum of 3 students. Group allocation, chosen business website and chosen E-Commerce business model must be approved by the lecturer. Students are required to answer the following questions attached below in “Workbook 1 Questionnaire” and the group leader must submit the completed report prior to the assessment deadline.
The assignment will include the following activities:
a) Form a group of maximum of 6 and minimum of 3 students prior to the week 3 lecture.
b) Select a group leader within the group and report your group details to your lecturer to obtain approval.
c) Select an E-Commerce business model from the list below:
a. B2B – Business to business
b. B2C – Business to consumer
c. B2G – Business to Government
d. C2C – Consumer to Consumer
d) Search online for an e-business from worldwide and submit to lecturer for approval.
e) No two teams are allowed to pick the same business or the website.
f) Group members have to discuss and allocate tasks.
g) With regular attendance in class and by your own group-allocated research tasks, students are required to complete the following workbook questionnaire using the material from your analysis of the selected website.
h) Group leader has to submit the final completed “workbook 1” on Moodle by midnight on Wednesday of the 10th Week of the term.
i) Only one submission per group allowed.
Workbook 1 Questionnaire: (100 marks)
Part A ( 20 marks)
1. Group Number: A-Z
2. Group member names and student ID’s:
3. Selected business name:
4. Selected business website address/URL:
5. Selected E-Commerce business model:
6. Report structure & completion of all questions in Part A and B: (10 marks)
7. Engagement of all group members and evidence of participation in form of meeting notes, clear allocation of work to each group member and completion of work allocated by members (10 marks) Part B ( 80 marks)
1. Briefly describe why your team selected the chosen business for this assessment (5 marks).
2. Analyse the website and identify main business goals of the chosen business (5 marks).
3. Explain why you think the website belongs to the selected E-Commerce business model (5 marks).
4. Identify 2 different products or services offered by the business and briefly explain what they are (5 marks).
5. How easily can the website be found on 5 major search engines? You are required to write down the search engine name, URL, search result page and which level (number of result from the top of the page). (5 marks)
6. Identify accessibility features that are provided by the website? If no accessibility features were found, propose 2 suitable features that would benefit the website (5 marks)
7. How does the website address language and cultural requirements of the user? (5 marks)
8. Does the website encourage the users to trust the business? Provide evidence to support your answer. (5 marks)
9. How many user information capturing web pages (contact/web forms) are present on the website? Provide the URL links to those pages. (5 marks)
10. How long does it take for the website to load on your computer and provide some examples on how you may advice the business owner on the importance of minimising the delays of loading. (5 marks)
11. How easy is to navigate the website? What recommendations would you provide to the business owner in re-arranging the menu structure and provide reasoning for your recommendation.
(5 marks)
12. Identify the target audience of the website. (5 marks)
13. Identify the revenue model/s of the business and explain if you think it is the correct revenue model for the business. (10 marks)
14. Does the website have a shopping cart?
a. If YES: Explain the process involved from the initial searching for a product to finally completing the purchase. (10 marks)
b. If NO: Propose a suitable e-commerce solution step-by-step including the processes that are involved from the initial search to completing the purchasing the product. (10 marks)
Assessment Submission:
Only one submission is allowed per group. Group leader submits one word document for the entire group. All submissions must be uploaded via Moodle. Late submissions will incur 5% penalty per day for each day after the deadline. However, consideration may be offered only under medical ground or other extenuating circumstances. You must provide appropriate supporting paper for consideration.
All materials MUST be submitted electronically in Microsoft Word format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Word format.
No paper based or hardcopy submission will be accepted.
Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney ALS_SYD@kent.edu.au; Melbourne ALS_MELB@kent.edu.au ). For online help and support please click the following link and navigate Academic Learning Support in Moodle.
http://online.kent.edu.au/cms/course/view.php?id=437
Your presentation must be created in electronic format (e.g., MS PowerPoint) and you are required to bring the file in a portable storage device (e.g., USB drive) on the presentation day.
Marking guide (rubric):
Criteria Detail Score Comments
Part A Completion of report, participation and group work
/20
Part B Completion of questions
/80
Total score /100
Marker’s Guideline
Marks allocation Expectations
76 - 100% Student’s work demonstrates a very high level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
51 - 75% student’s work demonstrates a high level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
26 - 50% Student’s work demonstrates some level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
1-25% Student’s work typically demonstrates a limited level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
0% 0 marks will be allocated for a specific section of the assessment, where an erroneous or no attempt has been made by the student.
General notes for assignments
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://online.kent.edu.au/cms/course/view.php?id=437 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.
General Notes for Referencing
High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Skills site available in Moodle to ensure that you reference correctly. (http://online.kent.edu.au/cms/course/view.php?id=437)
References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this YouTube video by clicking on the following link:
Plagiarism: How to avoid it
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).
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