Assessment - 1
Course Bachelor of Business / Bachelor of Accounting
Unit Introduction to E-Commerce
Unit Code B01IECO106
Type of Assessment Individual Assignment – E-commerce website Analysis
Length / duration Started from week 8 to week 11
Learning outcomes addressed 1. Define the type of electronic commerce business model and describe applied technologies and trends in the selected website.
2. Develop skills in various revenue models and how to market on the website.
3. Describe the level of secure electronic transactions on the website.
4. Pinpoint the important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud.
5. Answering 2 main questions.
6. Providing suggestions for improving the selected website.
Submission Date Week 8 (Wednesday midnight)
Assessment Brief Complete the E-Business assignment by providing a business presentation and report. This is an individual assignment and submissions will be checked on Turnitin database for similarity of work.
Total Mark 100
Weighting 15%
Students are advised that any submissions past the due date incur a 5% penalty per day, calculated from the total mark e.g. a task marked out of 40 will incur a 2 mark penalty per day.
More information, please refer to View Doc Student Policies and Forms by visiting the following link:
https://kent.rtomanager.com.au/
Assessment Description:
Students have to select an Australian e-commerce website (such as gumtree) and undertake an in-depth evaluation of it, identify the main features and determine the applied business model including all related discussion and materials provided in the course.
Provide an overview and description of the nominated website. Identify and elaborate the main feature or features of the website. Identify the positive and negative aspects of the website. Draw particular attention to the interaction and usability aspects of the interface. In addition, students have to answer the following two questions for the website:
Question 1: Determine the applied business model and whether it is in the exposure stage, interaction stage, e-commerce stage or e- business stage. Provide reasons for your answer (max 400 words).
Question 2: Analyse the current website and formulate an E-Commerce implementation strategy to present to the class. E-Commerce implementation strategy should take into account all the services of the website.
General remarks:
The presentation must include, as a minimum, the following:
• The required format for a business presentation including sufficient information and images to explain and answer above questions properly.
• Demonstrate:
o Research in the topic area (i.e. you have not just referred to the textbook). o An ability to use the theory and other references to support your analysis.
o An understanding of the material and concepts in this course.
Students also summarise their research in a business report format with max 700 words excluding executive summary, table of contents, conclusion and reference list and upload in the Moodle. Both presentation and report need to meet:
o Including at least three (3) references other than the textbook, sourced from relevant academic journal
o Proper in-text Harvard referencing for the inserted information
Assessment Submission:
You must submit one Power point document and one Word file summarising and containing your report information. All submissions must be uploaded via Moodle. Late submissions will incur 5% penalty per day for each day after the deadline. However, consideration may be offered only under medical ground or other extenuating circumstances. You must provide appropriate supporting paper for consideration.
All materials MUST be submitted electronically. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Word or PDF format.
Students have to bring the hard copy of their presentations and submitted reports for the day of their presentation. Also the presentation file must be created in an electronic format (e.g., MS PowerPoint) and students are required to bring the file in a portable storage device (e.g., USB drive) on the presentation day.
Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney ALS_SYD@kent.edu.au; Melbourne ALS_MELB@kent.edu.au ). For online help and support please click the following link and navigate Academic Learning Support in Moodle.
http://online.kent.edu.au/cms/course/view.php?id=437
Marking guide:
Criteria Possible mark Your mark Examiner’s notes
Executive Summary 5
Introduction - includes report aim(s), and an overview of the report structure 5
Overview and description of the website 5
Identify and elaborate the main feature or features of the website 10
Identify the positive and negative aspects of the website 10
Question 1 25
Question 2 25
Conclusion 5
Referencing 5
Report structure 5
Total score 100
Weighted score: (15/100) 15
Marker’s Guideline
Marks allocation Expectations
76 - 100% Student’s work demonstrates a very high level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
51 - 75% Student’s work demonstrates a high level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
26 - 50% Student’s work demonstrates some level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
1-25% Student’s work typically demonstrates a limited level of knowledge and understanding of concepts, facts and procedures, and application of knowledge within the scope of the course.
0% 0 marks will be allocated for a specific section of the assessment, where an erroneous or no attempt has been made by the student.
General notes for assignments
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://online.kent.edu.au/cms/course/view.php?id=437 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.
General Notes for Referencing
High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Skills site available in Moodle to ensure that you reference correctly (http://online.kent.edu.au/cms/course/view.php?id=437).
References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this YouTube video by clicking on the following link:
Plagiarism: How to avoid it
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why can't I just Google? (Thanks to La Trobe University for this video).
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