RECENT ASSIGNMENT

Case Study Task You are working as a Business Development Manager for an Australian company, “AusGear”, which is specialised in design and manufacturing of various gearboxes that uses a highly innovative design and manufacturing process. Due to limited manufacturing expansion in Australia and increasing trend of outsourcing, your company has identified potential market opportunities in Asia. As an expansion strategy, the company has sent you to India to market and demonstrate your highly specialised gear boxes. The market is huge in India due to consistent and substantial growth of automotive manufacturing. During your visit, you discover that other rival Asian companies have also responded to market demand and is selling what appears to be a similar range of gear boxes, but using a different design concept. AusGear CEO, who is your line manager, asks you, as a matter of priority, to write a report to inform him, based on your research and analysis, what the company needs to do to best protect its Intellectual Property in Australia, and also in the wider Asia-Pacific region, especially in India and China.