Assessment 3 Information
Subject Code: GB580
Subject Name: Strategic Management
Assessment Title: Individual business analysis
Weighting: 20%
Total Marks: 20
Due Date: Week 8 – Sunday 24th
January at 11.59pm
Assessment Description
Individual assignment: Strategic decision making in action
(20 marks | Word limit: 1500 words)
Discuss the following:
Conduct your own research on Wesfarmers Limited in order to address the following questions:
(a) Do you believe that the combined value for Wesfarmers Limited of its businesses is greater than the value of each of the individual businesses? Justify your opinion with reference to how ‘value’ should be measured.
(b) Why do you think Wesfarmers Limited has pursued a diversification strategy? Explain your choice.
(c) What type of diversification has Wesfarmers’ adopted? Explain its key features and why you think this type of diversification was chosen.
(d) Assess the level of success you think Wesfarmers has achieved from diversification of its businesses.
You are expected to use a minimum of 10 references. As a guide these must be authoritative and comprise:
• At least 6 academic articles/papers
• Up to 1 text books (including the prescribed text).
• Up to 3 other authoritative sources of your choice.
Please note.
Wikipedia, Slideshare, Businessballs, BizEd, Mindtools and other non-academic sources are not considered to be authoritative and will bring low marks if used. If in doubt, please consult your lecturer.
End of assessment
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Assessment Information
Assessment Marking Rubric
Criteria HD (High Distinction)
85%-100% DN (Distinction)
75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail)
0%-49% Score
Question a Excellent and logical opinion with robust and relevant justification based on extensive research of whether Wesfarmers Limited’s combined value is greater than the value of its individual businesses. Sound and well-constructed opinion with sound and relevant justification based on broad research of whether Wesfarmers Limited’s combined value is greater than the value of its individual businesses. Solid and appropriate opinion with adequate justification but lacking some detail based on extensive research of whether Wesfarmers Limited’s combined value is greater than the value of its individual businesses. Adequate and appropriate opinion with adequate justification lacking some detail based on extensive research of whether Wesfarmers Limited’s combined value is greater than the value of its individual businesses. Poor or no opinion with poor, irrelevant or no justification which is not based on any research of whether Wesfarmers Limited’s combined value is greater than the value of its individual businesses. /4
Question b Excellent, logical and
substantiated explanation for Wesfarmers pursuing a diversification strategy with clear reference to correct reasons in the textbook and evidence of further research. Sound and well- constructed explanation for Wesfarmers pursuing a diversification strategy with reference to correct and clear reasons in the textbook, and evidence of further research Solid explanation for Wesfarmers pursuing a diversification strategy with clear reference to correct reasons in the textbook and evidence of sufficient further. Adequate explanation for Wesfarmers pursuing a diversification strategy with clear reference to correct reasons in the textbook and evidence of sufficient further. Poor or no explanation for Wesfarmers pursuing a diversification strategy with no clear reference to correct reasons in the textbook and/or sufficient evidence of further research. /4
Question c Correct identification of type of diversification selected by Wesfarmers
Excellent, logical and substantiated explanation of Wesfarmers’ choice of diversification.
Use of a detailed diagram that clearly and logically shows how the relationship of the businesses. Correct identification of type of diversification that Wesfarmers selected.
Full explanation of Wesfarmers’ choice of diversification with sound reasons.
Sound use of a well- organised diagram that shows the relationship of the businesses. Correct identification of type of diversification that
Wesfarmers selected.
Adequate explanation of Wesfarmers’ choice of diversification.
Adequate use of a basic diagram lacking some detail that shows the relationship of the businesses. Correct identification of type of diversification that
Wesfarmers selected.
Inadequate explanation of Wesfarmers’ choice of diversification.
Inadequate use of a basic diagram lacking some detail that shows the relationship of the businesses. Incorrect identification of type of diversification that Wesfarmers selected.
Poor or no explanation of Wesfarmers’ choice of diversification.
Poor or no use of a diagram that shows the relationships of the businesses. /4
Question d Excellent and logical explanation of Wesfarmers’ level of success or achievement.
Explanation skilfully integrates evidence of wider research and use of appropriate performance
ratios and measures.
Sound and logical explanation of Wesfarmers’ level of success or achievement. Explanation usefully applies evidence of further research and use of appropriate performance ratios and measures. Reasonable explanation of Wesfarmers’ level of success or achievement. Explanation adequately applies sufficient evidence of research and use of appropriate performance ratios and measures. Limited explanation of Wesfarmers’ level of success or achievement. Explanation applies insufficient evidence of research and use of appropriate performance ratios and measures. Poor or no explanation of Wesfarmers’ level of success or achievement.
Explanation poorly applies or lacks evidence of research and use of
appropriate performance ratios and measures. /4
Use of research, quality of analysis and referencing Excellent and skilful integration of substantial research to support analysis within the word
limit and perfect referencing. Very good evidence of wider research to support analysis within the word limit and near perfect referencing. Good evidence of wider research to support analysis within the word limit and sound referencing. Adequate evidence of wider research to support analysis within the word limit and reasonable referencing. Little or no evidence of wider research to support analysis within the word limit and poor referencing. /4
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Comments:
Assignment Mark/Grade: Total score
/20
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