Practical and Written Assessment: Creating the Big Data Strategy
Task Description
You are to write a report on how Big Data can be used in Decision making. Select a Big Data use case/ case study and your task includes to define the technology stack and required data and analytics architecture including the Master Data Management (MDM), ETL/ELT/data enrichment, data warehousing, BI, and advanced analytics requirements necessary to support the Customer Intimacy business strategy. Your report should address:
1. Why Big Data intelligence is important?
2. How do Big Data management helps in IT Process management?
3. How structured and unstructured data can be merged for decision making?
4. What role social media plays in organisations decision making?
5. Your report should consist of 3000 words and use 5 scholarly articles.
Some of the Big Data Use Cases can be found at http://www.slideshare.net/Dell/big-data-use-cases-36019892
Assessment Due Date
Week 11 Friday (29-May-2015) 05:00 PM AEST
Assignment 2 is due on Friday Week 11 at 17:00 AEST.
Return Date to Students
Exam Week Friday (19-Jun-2015)
Weighting
40%
Assessment Criteria
Assessment marking criteria:
1. Introduction 15%
2. Organisation 20%
3. Quality of Information 25%
4. Grammar Usage 15%
5. References used 10%
6. Conclusion 15%
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Hi
The report cover four questions check the question below:
Word limit is 3000 words
References use 5 scholarly articles
The report should contain
EXECUTIVE SUMMARY:
Just summarize report in 150-200 words
INTRODUCTION:
Introduction must clearly define the AIMS of the report. You should include following in the introduction:
You need to define what you are going to talk about. You need to show what they are trying to do with the selected use case ---the topic - the direction. You should show what they are going to cover (and what they not, if required). You need to give background information necessary to understand the report. Introduction must identify the project OBJECTIVES.
How to develop business strategy (check image) here initiatives must be at least 2-3 and outcomes and critical success factors, Tasks and Data sources should come here.
QUESTION 1: Why big data Intelligence is importance in Decision making.
Comparison between the use traditional Business Intelligence (BI) and BI Using Big Data
Justification for using BI using Big Data in the selected use case
QUESTION 2: How Big Data management helps in IT Process management?
Big data management helps in finding out required information for the organization. Big Data goes beyond traditional and relational databases. There are different technologies suited to process and store non-transactional data. For Big Data traditional and relational databases and non-transactional data need to be combined. In the process the decision must be done about what data can be kept and analyzed in order to improve current business processes or provide organizations with the competitive advantage. Managing different types of data is Big Data management. IT keeps the record of all the process and IT assets required by the organization. Define and discuss TECHNOLOGY STACK (Explain and define the technology stack and required data and analytics architecture including the Master Data Management (MDM), ETL/ELT/data enrichment, data warehousing for the use case.
Here you need to explain about 1 big data tool briefly how they gone help the for their business strategy.
QUESTION 3: How structured and unstructured data can be merged for decision making for the selected use case?
QUESTION 4: What role social media plays in organizations decision making?
Social media is changing organization around the globe. The introduction of new technology and the evolution of existing technology have enabled efficient and broader communication. Social media has sparked thinking and behaviour of people on a massive scale. Today consumers thinking have shifted towards their trusted network guidance rather than simple accepting what brands tell them. You are required to discuss the chosen use case for different roles social media plays in organizations decision making.
REFLECTION AND CONCLUSIONS:
Present your reflections about the decision making using Big Data (e.g. achievement and constraints).
Provide a brief summary of your findings
REFERENCES
Must complete by showing 5-8 references with their related in-text citations (5 scholarly articles must be used)
PLEASE GO THROUGH THE MARKING CRITERIA AND MAKE SURE EVERYTHING IN THE REPORT IS WRITTEN ACCORDLINGLY
Assessment criteria - Assignment 2 marking guide
Marks for Assessment 2 will be allocated as follows:
Assessment mark will be weighted to 40%.
TOPIC Weight Mark
Introduction (15 marks)
Clearly defines the aims of the report
Identifies the project objectives.
7.5
7.5
Organization (20 Marks)
• Explain the importance of Big Data in Decision making. Relate the decision making to selected use case. Identification and discussion done on Business strategy.
• Discussion on structured and unstructured data for decision making and the role social media plays in organizations decision making
10
10
Quality of Information (25 Marks)
• Selection of a Big Data Use case related to Customer Intimacy
?• Explain and define the technology stack and required data and analytics architecture including the Master Data Management (MDM), ETL/ELT/data enrichment, data warehousing for the use case.
• Justify the advanced analytics requirements necessary to support the Customer Intimacy business strategy
5
10
10
Reflections and Conclusions (15 marks)
• Present your reflections about the decision making using Big Data (e.g. achievement and constraints).
• Briefly summarise your findings.
7.5
7.5
Grammar Usage (15marks) 15
References (10 marks) 10
TOTAL: 100
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