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GBE701 SECTION A: DEVELOPING A RESEARCH METHOD
Assignment 2: 45%
Developing a research method
Due: 11.55pm Thursday 19th March
Weighting: 45%
Requirement: Demonstrate that you understand the academic and methodological processes
involved in reviewing research literature and developing a research plan.
1. Find and review one research article that relates to an aspect of the following very broad
topic:
? What are some of the key issues for business entrepreneurs given consumers’ concerns
about environmental factors?
Use the article’s findings to write your own specific research question.
2. Develop and describe the research method you could use to answer your own research
question, and choose a method from the following three:
? face to face interview, or
? a survey, or
? focus group.
When you develop your research method please follow the marking schedule to fully
describe how you would collect and analyse the data, and in an ethical way.
Do NOT supply a full list of every question you could ask in an interview, survey or focus
group. Just include examples to illustrate points you are making about your method.
3. Evidence Log – Provide evidence of the work you have done to produce Assignment 2.
This may include changes you made in your article selection and writing your question. It
could include the books, articles, and databases you investigated.
For guidance refer to the Marking Schedule for Assignment 2: Developing a research method.
Length: Approximately 2,000 words (not including Evidence log and references).
GBE701 SECTION A: REVIEW AN ARTICLE AND DEVELOP A RESEARCH
METHOD MARKING SCHEDULE
Requirement Possible
Marks
Word
indication
Review article and write research question 15 400
Relevant research article is found and justified in terms of
quality
Article’s findings are discussed and applied to the topic.
Own research question is focused, detailed and achievable.
Research method is fully described and 20 1600
The kind of data to be collected is described and explained.
Method (chosen from list) and instrument are described in
detail and their appropriateness is explained.
Method and criteria for selecting sample of participants is clear
and detailed. Reasons are given why this sample is appropriate.
Description is given of the steps involved in data collection.
Method of data analysis is described and justified.
Ethical issues are identified and dealt with. This includes ethical
issues for collecting data and ethical issues for storing data.
Conclusion explains how the method will answer the specific
research question.
Evidence log 5
Evidence of own thinking and development of understanding.
Presentation 5
Grammar, spelling, readability, presentation and terms are used
accurately. The references for the article and any background
reading correctly use APA guidelines
GBE701A Assignment 2 Developing a research method
GBE701A Assignment 2: Developing a research method
Checklist
When submitting your work to the Moodle dropbox, please attach the following checklist to
ensure you have completed all parts of the assignment.
I have
? read and understood the course outline
? read and understood the assignment details and requirements
? found an article of sufficient quality, and reviewed it myself
? applied the findings to the topic and written my own specific research
question
? chosen my research method and instrument and describe my sample
criteria and method
? Described the steps involved in both collecting and analysing the data
? Identified all the ethical issues for dealing with participants and the data
? Written my conclusion to explain how my method will create
information that will help me answer the research question I wrote
? Included my evidence log
? referenced all material (using APA referencing) that is not of my own
creation
? have completed this assignment on my own
? checked the grammar, spelling, readability and presentation of my work



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