Assessment item 2
Client Response 1
Value: 20%
Due date: 31-Mar-2015 (before Mid-night)
Return date: 20-Apr-2015
Length: 1000 words
Submission method options
Alternative submission method
Task
You are a consultant for the business 'CSU e-commerce Consulting Services'.
It is your role within the company to respond to customers that have lodged an eCommerce query that requires action.
All clients, that you are directed to respond to, have an ongoing relationship with your company and have pre-paid blocks of time for any queries they have.
Clients need to know that the advice is accurate so you will need to provide references to back up your assertions.
References used must be from reliable sources; Wikipedia or other crowdsourced services may contain accurate information, however this advice needs to be backed up with reputable sources that can withstand scrutiny.
Task Requirements
You are to write a professional business style email response to the following client. A response example is provided under 'Presentation' below. (Email style)
Your completed response with references should be prepared in Word format.
APA (6th edition) styles references, more than 10 references and in-text citations
Client 1
Name: Mr. George Sarandakis
Background: Business owner of music shop, 'Top Note Music'.
Incoming correspondence:
Hello,
My company manufactures guitars within Australia using local components however these components are becoming more and more costly to purchase.
I still wish to continue to manufacture guitars in Australia but I would like procure the most costly parts from a cheaper source. I have heard of eMarketplaces but am unsure as to what types exist and how to progress.
Please advise as to the options I have in purchasing from an eMarketplace, what you recommend I use, and any issues that may arise.
I look forward to your response.
Thanks.
George Serandakis
Owner, Top Note Music
Note to help the assignment:
- What are the issues in the scenario?
- Your ideas/recommendations to tell Mr. George how to solve the problem and can help him to continue running his business for success.
- Where can he buy good products? Supplier? Cheap or expensive products to manufacture the guitars.
- Cheaper resources (listed and explain, some prove and review from people who have used it)
- Types of e-marketplaces suit for his business (Apply the theories why chosen? preferred to text book, slides or journal articles)
- Look at Alibaba website (http://au.alibaba.com/) or eBay website (www.ebay.com.au/). Do they have warranty that makes people trust when they buy the products online?
- Risk Management in e-marketplaces (Alibaba or eBay)?
- Evaluate problems posed by utilising electronic commerce, including security, legal jurisdictions and effectiveness. (For example, local rules when Mr.George bring the guitars into Australia (woods, and the parts of guitars).
Presentation
Example required correspondence. Feel free to change.
Dear [Client Salutation and Surname],
Thank you for your query.
I have researched the circumstances of your question and can provide the following response.
[Detailed response with citations]
Please feel free to respond to my query with any further questions you might have.
Regards.
Jane Smith
Consultant - CSU eCommerce Consulting Services
Ph: 02 69242325
Email: Jane@csuecs.com.au
Marking criteria
Criteria 75-84% 85-100% Mark
Value of the response to the client The response provides provided clear value to the client but could have benefited from some additional actions. The response provides a model answer in every facet, with highly actionable steps that the client can follow to progress their query 70
Relevance of the response to the business case The response is highly relevant to the client with little or no omission of any relevant aspects. The relevance of this response is flawless. All aspects of the scenario are covered and thoroughly addressed 60
Clarity of the response in providing value The response is highly understandable to the client with the exception of some aspects/concepts that may require further explanation as to how they relate to the query or may be delivered. The response provided is completely clear and relevant to the client’s needs. It covers the right amount of depth and detail required while explaining any concepts that the client may not initially understand. 30
Use of relevant academically referenced real world business examples reiterating the reasoning for the response. The business examples used are of great value to the response and clearly state the need for action in the advice provided. The referenced business examples are of such value that the client could mimic their actions entirely on the actions of the example for the best outcome. 20
Quality of the reference material and application of this material to the response. The reference material used is of a high quality and is overall, well linked to the details of the query. All reference material used is of high quality and provided a valuable addition to the response in such a way that the response is fully validated by the material referenced. 10
Professional language and correct referencing style used. The reference style is correct and the language appropriate with only some minor errors. The referencing and professional language used is flawless 10
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