Final Assessment 40%
Individual Report Task (30%, 1500 words, 10% up or down). In week 12, we cover concepts like Achieving Excellence, Organisational Development, Organisational Ambidexterity and so-forth and learn organisations can strive for excellence by achieving multiple objectives at the same time. (Please refer to Chapter 18 for more details on achieving excellence).
In this part of the assessment you should,
(a) analyse the competitive environment (only competitive environment) in detail
(b) Identify another appropriate competitive driver the organisation should focus on. Then apply two of four key management practices that lead to sustained, superior performance (i.e., Strategy, Execution, Culture and Structure) to help the company achieve its excellence through selected competitive driver. You should define it, provide the rationale for selecting that specific competitive driver and provide detail recommendations as to how two key management practices (Strategy, Execution, Culture and Structure) could be used to achieve competitive advantage.
Your report should cover (you should use report structure not essay structure).
• Executive summary (not included in the word count)
• Content
• Introduction (a brief background, purpose and scope)
• Competitive Environment Analysis
• Discuss the competitive driver and the key management practices
• Conclusion
• Reference (not included in the word count)
• References
• You should reference at least six peer reviewed journal articles published from 2015-2023.
• (We will have a workshop to discuss the assessment details).
• Submission Instructions
• You must submit an electronic copy of your report through Turnitin (word format only, not PDF).
• Please mention the word count on the cover page (excluding references).
• We recommend to check your similarity rate before submitting the final copy of your essay. Only three attempts will be allowed.
• It is your responsibility to submit your assessment successfully. Please contact ITS help desk if you are experiencing IT issues.