Assessment 2. Individual analysis
Worth 20% 1,500 words Due Date: Week 5 (19th December 2014)
You should investigate some advertisements (on media that will allow you to print a copy) for a range of non-profit organisations. These may be political, economic, sport, health, management or government organisations at local, national or international level. Select one of these and provide an analysis using theory about exposure, attention and attitudes as discussed in this course.
Please check your selected advertisement with your lecturer who can advise you as to whether or not the advertisement will provide enough depth for your analysis.
You should present a written paper set out according to the requirements listed below:
Executive Summary (150 words, not included in word count)

Table of Contents
Introduction (300 words)
1.1 Summary of the organisation. (150 words)
1.2 Description of the advertisement. (150 words)
(Provide an image of the advertisement in this section)
2. Analysis (1200 words)
2.1 Relevant Attention Factors: Discuss relevant attention factors for the advertisement. (250 words)
2.2 Comprehension: Discuss comprehension in relation to the advertisement. (250 words)
2.3 High and Low Involvement Behaviour: Explain whether the advertisement involves high or low involvement behaviour. (250 words)
2.4 Functions of Attitudes: Discuss functions of attitudes and relate to the advertisement (250 words)
Summary (200)
List of references
At least 5 different sources should be used. These should be primarily rigorous academic sources. You should include a reference to the advertisement in the List of References.
Submit your report online (moodle) by 11pm Friday week 5
Examples of non-profit organisations
Environmental groups
Public hospitals and health organisations
Sporting groups and clubs
Consumer advocate groups
Please see the assessment criteria sheet towards the end of this document to guide you through this task.