1. To provide answers for attached assignment, Question: 1.
2. Require creating 3 excels files of financial statements (Income Statement, Balance Sheet & Cashflow). To provide excel soft copy. (Sample excel files will provided via email).
3. Past assignment done by previous student provided as reference, assignment to done as per the formats in sample provided.
4. Require expert with both business & accounting knowledge.

BUS357
End-of-Course Assessment - July Semester 2022
Starting and Managing a Business
INSTRUCTIONS TO STUDENTS:
1. This End-of-Course Assessment paper comprises 11 pages (including the cover page).
2. You are to include the following particulars in your submission: Course Code, Title of the ECA, SUSS PI No., Your Name, and Submission Date.
3. Late submission will be subjected to the marks deduction scheme. Please refer to the Student Handbook for details.
IMPORTANT NOTE
ECA Submission Deadline: Monday, 12 September 2022 12:00 pm
ECA Submission Guidelines
Please follow the submission instructions stated below:
A - What Must Be Submitted
You are required to submit the following THREE (3) items for marking and grading:
• A Report (you should submit this item first as it carries the highest weightage).
• A Video Presentation: Refer to Canvas L/LG course site’s announcement on “ECA Video Submission Technical Know How”, which will be posted three weeks before the ECA cut-off date.
• The set of PowerPoint slides, converted to PDF, upon which the video presentation is based.
Please verify your submissions after you have submitted the above THREE (3) items.
B - Submission Deadline
• The THREE (3) items of Report, Video and Presentation Summary are to be submitted by 12 noon on the submission deadline.
• You are allowed multiple submissions till the cut-off date for each of the THREE (3) items.
• Late submission of any of the THREE (3) items will be subjected to markdeduction scheme by the University. Please refer to Section 5.2 Para 2.4 of the Student Handbook.
C - How the (3) Items Should Be Submitted
• The Report: submit online to Canvas via TurnItIn (for plagiarism detection)
• The Video: submit online to Canvas (refer to Canvas L/LG course site’s announcement on “ECA Video Submission Technical Know How”, which will be posted three weeks before the ECA cut-off date.)
• The Presentation Summary:
o Submit online to Canvas via TurnItIn (PPT must be converted to PDF
and submission is in PDF only) o The PPT must contain at least 20 words
• Avoid using a public WiFi connection for submitting large video files. If you are using public wireless (WiFi) connection (e.g. SG Wireless at public areas), you might encounter a break in the connection when sending large files.
D - Additional guidelines on file formatting are given as follows:
1. Report • Please ensure that your Microsoft Word document is generated by Microsoft Word 2016 or higher.
• The report must be saved in .docx format.
2. Video • Showing your PowerPoint projection in the background is NOT required.
• Time Duration: a minimum of 3 minutes and a maximum of 6 minutes
There are two methods for ECA video assignment submission; either Record Media or Upload Media.
For Record Media
Video can be recorded via Canvas through desktop/laptop with built-in webcam and microphone or through Canvas mobile app. Live recording duration must be less than 10 minutes. No file size limit for live recording.
For Upload Media
Video can be recorded using other recording devices and uploaded as a media file. Do ensure that your video file conforms to these requirements:
a. File Format: .mp4
b. File Size: No more than 500MB
Note: Refer to Canvas L/LG course site’s announcement on “ECA Video Submission Technical Know How”, which will be posted three weeks before the ECA cut-off date..
3. Presentation
Summary • Your PowerPoint presentation must contain at least 20 words.
• Please ensure that your PowerPoint presentation is converted to PDF format before you submit.
• The maximum number of slides is fifteen (15).
• Please do NOT download and use PowerPoint slide design templates from the Internet.
E - Please be Aware of the Following:
Submission in hardcopy or any other means not given in the above guidelines will not be accepted. You do not need to submit any other forms or cover sheets (e.g. form ET3) with your ECA.
You are reminded that electronic transmission is not immediate. The network traffic may be particularly heavy on the date of submission deadline and connections to the system cannot be guaranteed. Hence, you are advised to submit your work early. Canvas will allow you to submit your work late but your work will be subjected to the mark-deduction scheme. You should therefore not jeopardise your course result by submitting your ECA at the last minute.
It is your responsibility to check and ensure that your files are successfully submitted to Canvas.
F - Plagiarism and Collusion
Plagiarism and collusion are forms of cheating and are not acceptable in any form in a student’s work, including this ECA. Plagiarism and collusion are taking work done by others or work done together with others respectively and passing it off as your own. You can avoid plagiarism by giving appropriate references when you use other people’s ideas, words or pictures (including diagrams). Refer to the APA Manual if you need reminding about quoting and referencing. You can avoid collusion by ensuring that your submission is based on your own individual effort.
The electronic submission of your ECA will be screened by plagiarism detection software. For more information about plagiarism and collusion, you should refer to the Student Handbook (Section 5.2.1.3). You are reminded that SUSS takes a tough stance against plagiarism or collusion. Serious cases will normally result in the student being referred to SUSS’s Student Disciplinary Group. For other cases, significant mark penalties or expulsion from the course will be imposed.
Video Presentation Evaluation Criteria
Note: Students will be assessed on the quality of the presentation and not the quality of the video recording. However, the recording is expected to have video and audio clarity. Showing your PowerPoint projection in the background is NOT required.
Organisation of Presentation ?/8
• Logical flow of presentation
Posture & Body Language ?/5
• Posture: Standing, straight back etc…
• Body language:
– Hand gestures supporting oral arguments, etc…
Eye-Contact ?/5
• Looking at the video camera
• No reading of slides or notes or cue cards
Pace & Articulation ?/7
• Pace: Speaks neither too fast nor too slow
• Articulation: Oral expression is clear and confident in the presentation.
TOTAL ?/25
Presentation Summary Evaluation Criteria
Format and Style of Slides
• Layout, clarity of text elements, colour blends, graphical enhancements
?/3
Clarity and Coherence
• Proper flow - title page, introduction, body, results, recommendations / discussion points, conclusion/summary; quick to understand, free from grammatical errors
?/4
Creativity ?/3
• Ability to use creative elements to value-add to the presentation so as to enhance understanding and clarity of difficult concepts
TOTAL ?/10
Important Note: Grading of TMA/GBA/ECA Submissions
Marks awarded to your assignment are based on the following guidelines:
1. 80% of the marks are allocated to the content of your answers:
• The marks awarded to what your answers cover depend on the extent to which they cover the key points that correctly and comprehensively address each question.
• The key points should be supported by evidence drawn from course materials and, wherever relevant, from other credible sources.
2. 20% of the marks are allocated to the presentation of your answers:
Wherever applicable, the marks awarded to how your answers are presented depend on the extent to which your answers:
• form a sound reasoning by developing those key points in a clear, logical and succinct manner;
• provide proper and adequate in-text citation and referencing to content drawn from course materials and other credible sources;
• strictly follow APA formatting and style guidelines[1], in particular for:
• in-text citations and end-of-report references;
• the identification of figures and tables;
• use, wherever relevant, the specialised vocabulary and terminology commonly used in discussions about the topic(s) covered by each question;
• provide a reference or bibliography at the end of the main report;
• include less relevant details in an Appendix;
• use sentence constructions that are grammatically and syntactically correct;
• are free from spelling mistakes; present the workings, numerical formulation and results in a logical manner that follow the APA formatting and style guidelines;
• design and present graphs, diagrams and plots that follow the APA formatting and style guidelines;
• are highly original;
• have proper formatting, which may:
• include a properly formatted cover page;
• respect the answer length/word count set in the assignment guidelines, if any is prescribed;
• present answers in paragraphs with proper spacing and page margins; • include page numbers and appendices, if necessary.
[1] You can find a short tutorial on the APA formatting and style guidelines here: https://apastyle.apa.org/index.
Additional details (pertaining to tables and figures) can be found here: https://is.gd/O4vDdT .
(Full marks: 100)
Section A (65 marks)
Answer all questions in this section.
Background
Anchorpoint Shopping Centre was opened in 1997, with a net lettable area of approximately 6,616 square metres comprising of two retail levels (including one basement level) and an adjacent two-storey building that houses a Food & Beverage (F&B) restaurant. The mall offers several eateries, retail shopping and home furnishing stores and is home to a number of factory outlet stores from brands such as Charles & Keith, Cotton On and Skechers (Anchorpoint, 2021; Tay, 2020).
Formerly owned by Frasers Centrepoint Trust (FCT), it was sold to Copperdome Pte. Ltd. in December 2020 for S$110 million. The new management is considering a refresh of the mall’s offering as several tenants’ leases are due to expire in 2021/2022. While the management has yet to decide on the new positioning of the mall, they are keen to attract shoppers with well-known brands, including those with franchised outlets. The mall currently devotes about 40% of its lettable space to F&B outlets and is not considering to alter this ratio mix (Anchorpoint, 2021; Tay, 2020).
You are thinking of starting a franchise business at the Anchorpoint Shopping Centre. An advantage of established franchises is the strong brand-name appeal that is backed by a proven track record. Coupled with the training and guidance provided by the franchisor, the chances of success are higher. While the Franchising and Licensing Association (FLA) Singapore offers details of the various franchises available in Singapore (www.flasingapore.org), it is also worth considering the numerous overseas franchise brands that are gaining popularity in Singapore.
References
Tay, V. (2020, December 23). “FCT to divest Anchorpoint shopping centre for S$110m”. The Business Times, December 23, 2020. Retrieved from https://www.businesstimes.com.sg/companies-markets/fct-to-divest-anchorpointshopping-centre-for-s110m [Accessed 12 November 2021]
Anchorpoint (2021, March 1st). Malls.com. [online]. Retrieved from https://www.malls.com/sg/malls/anchorpoint.html
Question 1
You are to construct a business plan to analyse the opportunities for launching a local or overseas-sourced franchised business at the Anchorpoint Shopping Centre. The selected franchise must not be a Food and Beverage (F&B) concept.
In your comprehensive business plan, it should use a SWOT analysis framework to discuss the business internal and external environment and examine the market segmentation. You will need to construct a marketing plan and the organisation structure and briefly discuss the legal issues relating to obtaining and operating a franchised business.
As part of the financial analysis, you need to apply a break-even analysis, including designing a strategy for capital funding in relation to the expected financial returns.
In addition to the business plan, you will also need to develop an investment pitch to appeal to Angel Investors for their consideration in investing in your business (Sections B and C).
(65 marks)
Guidelines and Assumptions
1. The ECA shall be typed in Times New Roman font size 12 with 1.5 line spacing and block format. All graphs and tables must be numbered and titled. There should be in-text citations and an end-text reference list. Please upload your report in a Microsoft Word doc format. All students have to follow the report format provided in this document.
2. Ensure that your ECA is convincing for an investor to invest in. Refer to the relevant sections in the textbook, study guide and other notes given by the course delivery team in order to complete the report.
3. You are free to conduct library research, field research, etc. during the writing of the business plan.
4. The selected franchise can either be a local or overseas-sourced retail concept (good and/or services) and must not be a F&B concept. If the selected brand does not have an existing franchise, you can assume that you are able to negotiate with the brand owner to launch an inaugural franchised unit.
5. Assume that the franchise agreement has a $120,000 franchise fee payable upfront and is renewable every three years at the same rate, plus a monthly royalty fee of 5% of gross sales.
6. The first month of operations is the gestation period of the new business, e.g., staff recruitment, renovation, staff training and, etc. The first revenue can only be received by the new business from the second month onwards in the financial forecast.
7. The depreciation for any capital investment, including the franchise fee, is a straight line over three (3) years.
8. Your business will be situated at the two-storey Anchorpoint Shopping Centre. There are currently three unfurnished adjoining units available for rent located at level one, each at 400 square feet. Monthly rental for each independent unit is $10,000, fixed for a minimum 3-year lease.
However, the management is offering to reduce the monthly rate by 10% if you lease two adjoining units and by 15% if all three units are leased. Rental deposit required is equivalent to 2 months’ rental, to be paid together with the first month’s rental upon commencement of the lease. Sub-letting is not allowed by the management.
9. In deciding the space required, you need to consider the current requirements of the franchise business, the maximum foreseeable operating capacity and ability to accommodate future expansion of the business.
10. The Cost of Capital (Weighted Average Cost of Capital, WACC) formula is:
E D
WACC = x Re + x Rd x (1 – Tc)
V V
• Re = Cost of Equity
• Rd = Cost of Debt
• E = Funding from Equity
• D = Funding from Debt / Loans
• V = E + D (i.e. total funding)
• E/V = Percentage of Financing that is Equity
• D/V = Percentage of Financing that is Debt
• Tc = Corporate Tax Rate*
*Specific Tax Exemptions, Credits & Reliefs (e.g., Tax Exemption Scheme for New
Start-Up Companies), Concessions, Rebates, Loss-Carrying Forward and similar Schemes are to be ignored in computations
If any other WACC formula is used, no marks will be awarded.
11. Assumptions made must be supported by appropriate references shown in the appendices. All sources must be properly cited in the text, and included in the reference list.
12. The report length must not be more than 20 pages (excluding appendices). Executive Summary must be only one (1) page long.
All the three financial statements (Income Statement, Balance Sheet and Cash Flow), together with the key major assumptions made, must be included in the main report.
These three financial statements must be inserted and properly resized as an embedded object clearly displayed in MS Word (use “INSERT OBJECT” function) and NOT as a picture, image, link to an external document or as an attachment.
Approximately 10 marks may be deducted for every additional page that exceeds the maximum length of 20 pages. The quality of content is more important than the length of the report.
ECA REPORT FORMAT
(Maximum of 20 pages; excluding Appendices)
Table of Contents
1 Executive Summary (Maximum 1 page) 9 marks
Note: In this section, summarise the key messages from each of the sections below to support the viability of the business plan. It is the most important page of your report for potential investors and partners.
2 The Business Concept (2 pages) 6 marks
2.1 Description of the Franchise and its Unique Selling Point
2.2 Goals and Potential of the Franchise
3 Research and Analysis (3 pages) 8 marks
3.1 Target Market and Their Needs
3.2 Market Size and Trends based on Research Data
3.3 SWOT Analysis
4 Marketing Plan (3 pages) 7 marks
4.1 Product(s)/Service(s) of the Franchise
4.2 Pricing Strategy
4.3 Promotional Activities
5 Organisation / Management Design (1 page) 4 marks
5.1 Personnel Requirements and Perceived Gaps
5.2 Legal Responsibilities and Obligations of the Franchisee
6 Financial Analysis (6 pages) 18 marks
6.1 Projection of Financial Statements for 3 years
6.1.1 Income Statement
(1st year on Monthly Basis; 2nd to 3rd year on Quarterly Basis
6.1.2 Cash Flow Statement (Quarterly Basis)
6.1.3 Balance Sheet (Yearly Basis)
6.2 Break-even Analysis using the Graphical Method
7 Investment Proposal (3 pages) 9 marks
7.1 Capital Requirement: Amount, Proportion and Sources (Debt and Equity)
7.2 Expected Financial Returns: Valuation, NPV and IRR
(Assume: Cost of Debt = 4%; Cost of Equity = 8%; Corporate Tax Rate = 17%)
7.3 Total Capital Required from Angel Investors & Percentage Shareholding Offered
8 Critical Risks (1 page) 4 marks
8.1 Potential Obstacles and Risks
8.2 Alternative Courses of Action
ECA Written Report / Business Plan Total = 65 marks Number of pages indicated above for each section are indicative (except for the Executive Summary – maximum 1 page). Total pages must not exceed 20 pages (excluding appendices).
Section B (25 marks)
Answer all questions in this section.
Question 2
Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4.
(25 marks)
Section C (10 marks)
Answer all questions in this section.
Question 3
Prepare a set of PowerPoint presentation slides upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas.
(10 marks)
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