Submission Deadline
Marks and Feedback
Before 10am on:
11/03/2022
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block delivery)
08/04/2022

Unit title & code
Marketing Ethics and Corporate Social Responsibility MAR028-3
Assignment number and title
Assessment 1
Assessment type
Essay style responses.
Weighting of assessment
40%
Size or length of assessment
Essays 2 x 500 words essay responses (1000 words total)
Unit learning outcomes
On completion of this unit you should be able to:
1. Demonstrate the following knowledge and understanding
• Recognise, organise and manage the process of researching and analysing corporate social responsibility and marketing ethics in the context of the global market environment and its environmental (legal, political, technological, and sociocultural) constraints.
2. Demonstrate the following skills and abilities
• Apply different ethical frameworks and theories to critically assess ethical issues and present and evaluate key assumptions.
What am I required to do in this assignment?
A1 is a written piece, the content of which will feed directly into Assessment 2, which is a practical in-class debate and reflection upon that debate.
Assessment 1: 2X 500 words Essays
You will be required to research and produce TWO 500 word fully referenced essays with critical reasoning, using case studies presented in class:
How can a global organisation limit the impacts upon it when the brand is in crisis? (500 words)
How does the triple bottom line impact global organisations? (500 words)
What do I need to do to pass? (Threshold Expectations from UIF)
• Demonstrate an awareness of CSR and business ethics concepts, theories and frameworks and use them to underpin your analysis
• Examine the context of your chosen CSR topic and think broadly and creatively on how it is impacting businesses.
• Critically examine, explain and discuss the key assumptions you make in developing your arguments
• Analyse, structure, and present your data in an organised concise way
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
We will be investigating issues around a range of aspects relevant to business ethics and CSR, with a particular focus on cross-cultural and cross-national differences. The main purpose of Assessment 1 is to give you the opportunity to relate principles, theories, and key issues you have developed through lectures and seminars with a real-life aspect of business ethics and CSR. It also helps you to develop your skills in evaluating and commenting on business ethics/CSR approaches in specific companies.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit
3rd Class – 40-49%
Lower 2nd – 50-59%
Upper 2nd – 60-69%
1st Class – 70%+
DEMONSTRATING A CLEAR UNDERSTANDING OF THE SUBJECT (35%) SATISFACTORY... CONTENT / LEVEL OF KNOWLEDGE OF THE TOPIC. ADDRESSES PART OF THE TASK. SOME ERRORS / OMISSIONS IN CONTENT/ THEORY.
INCONSISTENT APPLICATION OF SOME CORRECT THEORY/PRINCIPLES/CONCEPTS
GOOD... BUSINESS ETHICS / CSR INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE TO THE CONTEXT AND ATTEMPTS TO BE CONSISTENT. VERY GOOD... BUSINESS ETHICS / CSR INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS ABOVE AVERAGE.
EXCELLENT... BUSINESS ETHICS / CSR INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE.
CHOICE OF RELEVANT LITERATURE AND INTEGRATION OF LITERATURE / STRANDS OF RESEARCH
(25%)
SATISFACTORY... BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE, BUT NOT CONSISTENTLY APPLIED.
GOOD... LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION BUT MORE IDEAS/POINTS COULD BE ADDRESSED /DEVELOPED FURTHER.
VERY GOOD... LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION & A FEW IDEAS/POINTS COULD BENEFIT FROM FURTHER DEVELOPMENT &/OR EVALUATION/COMPARISON.
EXCELLENT... LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES.
THE BEST WORK WILL BE HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM.
DISCUSSION /ANALYSIS /CRITICAL EVALUATION
(25%)
SATISFACTORY... BASIC EVIDENCE OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION BUT SOME POINTS SUPERFICIALLY MADE SO NEED FURTHER DEVELOPMENT. LIMITED CRITICAL EVALUATION (MAINLY DESCRIPTIVE) GOOD…
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE TO THE CONTEXT AND ATTEMPTS TO BE CONSISTENT. VERY GOOD...
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS ABOVE AVERAGE. EXCELLENT...
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE.
PRESENTATION STYLE AND STRUCTURE
(15%)
SATISFACTORY... BASIC REPORT STRUCTURE.
NOT ALWAYS WRITTEN CLEARLY & HAS GRAMMATICAL & / OR SPELLING ERRORS.
GOOD... CLEAR PRESENTATION & REPORT STRUCTURE. WRITING IS MAINLY CLEAR BUT SOME SPELLING &/ OR GRAMMATICAL ERRORS.
VERY GOOD... PRESENTATION & REPORT STRUCTURE, PARAGRAPHING, FLUENT ACADEMIC WRITING STYLE.
VERY FEW GRAMMATICAL ERRORS & SPELLING MISTAKES. EXCELLENT ... PRESENTATION & REPORT STRUCTURE. ARTICULATE & FLUENT ACADEMIC WRITING STYLE. ONLY A MINOR ERROR.