Student Number: (enter on the line below)
Student Name: (enter on the line below)
HC3141
INTERNATIONAL STRATEGIC MANAGEMENT
FINAL ASSESSMENT
TRIMESTER 3, 2021
Assessment Weight: 50 total marks
Instructions:
• All questions must be answered by using the answer boxes provided in this paper.
• Completed answers must be submitted to Blackboard by the published due date and time.
Submission instructions are at the end of this paper.
Purpose:
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit.
Students who cite relevant peer-reviewed academic articles in the text to support their assertions and list all references appropriately at the end of the report using the ‘Adapted Harvard referencing’ style may receive higher marks than those who do not cite any scholarly literature.

Question 1 (7 marks)
What do you understand by diversification as a growth strategy? Explain the two types of diversification. Illustrate your point with the help of two examples for each type of diversification. Answer this question in 400 words
ANSWER: ** Answer box will enlarge as you type
Question 2 (11 marks)
Ansoff Matrix is one of the key growth strategy models that businesses can use. Explain this model with the help of a diagram. Also, use this model to discuss the strategies for one company in each of two industries below:
- Automotive industry
- Hotel industry
Answer this question in 700 words
ANSWER:
Question 3 (11 marks)
You have studied Porter’s three generic strategies. Explain all three strategies in detail and provide an example of a company for each strategy from the following industries:
- Supermarkets
- Soft Drinks
Answer this question in 700 words
ANSWER:
Question 4 (7 marks)
What is the purpose of learning BCG’s portfolio growth matrix? Explain with the help of a diagram and choose any one Mobile phone/technology company which can use this model for pursuit of their business. (Answer this question in 400 words).
ANSWER:
Question 5 (7 marks)
How can a business-level strategy of (a) low cost and (b) differentiation offer some protection against competitive forces in a company’s industry? (Answer this question in 400 words).
ANSWER:
Question 6 (7 marks)
Is it possible for a company to be the lowest cost producer in its industry and simultaneously have an output that is most valued by customers? Discuss this statement. (Answer this question in 400 words).
ANSWER:
END OF FINAL ASSESSMENT
Submission instructions:
• Save submission with your STUDENT ID NUMBER and UNIT CODE e.g. EMV22500 HC3141
• Submission must be in MICROSOFT WORD FORMAT ONLY
• Upload your submission to the appropriate link on Blackboard
• Only one submission is accepted. Please ensure your submission is the correct document as special consideration is not given if you make a mistake.
• All submissions are automatically passed through SafeAssign to assess academic integrity.
Reference requirements
Assessment Design – Adapted Harvard Referencing
Holmes will be implementing as a pilot program a revised Harvard approach to referencing. The following guidelines apply:
1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.
2. The Reference list should be located on a separate page at the end of the essay and titled: References.
3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname. In addition, it MUST include a hyperlink to the full text of the cited reference source.
For example;
Hawking, P., McCarthy, B. and Stein, A. (2004), Second Wave ERP Education, Journal of Information Systems Education, Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf
4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.
For example;
“The company decided to implement a enterprise wide data warehouse business intelligence strategies (Hawking et al, 2004, p3(4)).”
Non-Adherence to Referencing Guidelines
Where students do not follow the above guidelines:
1. Students who submit assignments which do not comply with the guidelines will receive a 10% penalty.
2. Late penalties will apply, as per the Student Handbook each day, after the student/s have been notified of the resubmission requirements.
3. Students who comply with guidelines and the citations are “fake” will be reported for academic misconduct.