Strategic Management 2 Assignment

BACHELOR OF BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT II
ASSIGNMENT
Please refer to the Academic Calendar for the assignment submission dates.
TECHNICAL REQUIREMENTS AND ASSIGNMENT INSTRUCTIONS
• Ensure that your first name, surname, student number, the course code number and total number of pages appear on the front cover of your assignment.
• Assignments must be submitted online via the Turnitin link on your course subject page. Assignments may not be submitted via e-mail.
Here is an example of the assignment submission link:
• You will find instructions on how to upload assignments in the Turnitin guide to submitting papers here: https://portal.regenesys.net/course/view.php?id=43
• Answer this assignment according to the guidelines in the Assignment Submission Guide, which you can download here: https://portal.regenesys.net/pluginfile.php/1400/mod_resource/content/10/Assignment_Submissi on_Guide_Acad_ver7.pdf
• Ensure that you have a thorough understanding of the frequently used terms in assessments. For an explanation of assessment terminology, go to: https://portal.regenesys.net/pluginfile.php/1400/mod_resource/content/10/Assignment_Submissi on_Guide_Acad_ver7.pdf
• Start this assignment as soon as possible. It will help you focus on important parts of the subject content early in your studies.
Assignment format
Programme assignment submission guidelines
Assignment body length in words – excludes
cover page, tables of contents and references Minimum
references required in bibliography
Maximum
similarity index permitted
Master’s 5,000-6,000 15 15%
Postgraduate diploma 4,500-5,500 10 15%
Third year 3,500-4,500 7 20%
Second year 3,000-4,000 5 20%
First year and higher certificate 2,500-3,500 3 20%
Assignment document settings
Main heading Subheadings Body text
Font Arial Arial Arial
Text size 18 pt 12 pt 11 pt
Line spacing Single Single Single
Margins 2 cm top, bottom, left and right
• Write your responses in ESSAY AND PARAGRAPH FORMAT. Avoid bullet-type responses.
• Appendices may be a maximum of three pages each. The information in them must be relevant to the assignment, summarised, with links provided so that your assessor can evaluate your sources.
• Respect the introduction, body and conclusion format for answering questions. It counts for marks.
MARK ALLOCATION GUIDELINES
Introduction and conclusion Up to 5% for clear statement of purpose, clear outline of aspects covered in assignment, summarising key issues in the assignment; relevance of summary to assignment
Referencing No in-text referencing or
reference list
= 0% Minimal referencing evident = 1%-4% Referencing evident but inconsistent, incomplete, and fewer than required
= 5% Depending on application of referencing
techniques in text, in reference list, and variety and number of references consulted – substantially
exceeding the minimum number
required = 6%-9% Perfect in-text referencing, reference list, variety and number of references consulted and substantially exceeding the minimum number of references
required = 10%
Body The marks awarded for the questions you answer or tasks you perform will be calculated out of 100. These will be recalculated to count for 85% of the total assignment mark.
More details on mark allocation can be found in the assignment submission guidelines at https://portal.regenesys.net/course/view.php?id=43
Referencing
• Plagiarism is a serious offence. Do not copy directly from any text unless absolutely necessary. Enclose quotes in inverted commas to indicate that they are not your words, and include an intext reference with each quote. Paraphrase all the reference comments that you use and include appropriate reference and page numbers.
• Use the in-text referencing method prescribed by Regenesys under guidelines and policies on the student portal. Consult the referencing mark allocation guide for the minimum number of references needed for this assignment.
• Full referencing of all sources, including page numbers in in-text referencing, is essential.
For example: (Gitman, 2010:15) in text, and then in your reference list:
Gitman, L.J. (2010) Principles of Managerial Finance. Pearson Education.
• Extensive and credible academic references are required to demonstrate that you have researched the topics fully and so that you can substantiate your arguments critically.
You may work on this assignment in a group BUT you must write the assignment individually, and in your own words. If NOT, you will be told you have copied and you will have to do a brand new assignment. The mark will be capped at 60%, and you will have to pay a resubmission fee.
INTRODUCTION TO THE ASSIGNMENT
• This assignment consists of ONE case study and THREE questions based on the case study.
• Read the following case study. Answer the questions to this assignment in full and do your research.
Scavenger Media has been in the arts and entertainment industry for the past decade and the board wants to strategically shift into a different direction in the entertainment world. The company has been successful since its inception and their greater aim is to gain market share by producing content that is both informative and educational. As such, you are hired to head the company into this direction.
ASSIGNMENT QUESTIONS
Question 1 [40 MARKS]
As a manager, you need to have knowledge and understanding of economic concepts in order to develop a sensible and resourceful strategy. One such important concept are factors of production – these are resources that organisations use to produce goods and service. There are two factors, which are primary and secondary, and these are divided into four categories, namely:
1. Primary factors:
1.1 Natural resources
1.2 Labour
2. Secondary factors:
2.1 Capital resources
2.2 Entrepreneurship
Referring to the case study and the above information, demonstrate your understanding of these factors by assessing and then evaluating how the shift will impact each of these factors. Give relevant examples that illustrate which area or areas this shift will affect most in the company’s services.
TOPIC POOR
= 0%-24% ROOM TO
DEVELOP = 25%50% PROFICIENT = 51%-74% MASTERLY
= 75%-100%
CRITERIA
Assess and evaluate four factors of production Some attempt has been made to assess and evaluate how the company’s shift will impact each of the four factors of production but does not make sense and mostly vague. An attempt has been made to assess and evaluate how the company’s shift will impact each of the four factors of production but barely plausible. Student has demonstrated their understanding of the four factors of production by assessing and evaluating how the company’s shift will have an impact on each of them. Student has expertly demonstrated their understanding of the four factors of production by presenting a thoroughly and coherently researched assessment and evaluation of how the company’s shift will have an impact on each of these.
Give relevant examples Student has provided some examples but not entirely relevant. Student has provided some relevant examples but barely plausible. Student has provided relevant examples that somewhat illustrate the areas this shift will impact. Student has provided thorough, applicable and relevant examples that illustrates the areas that this shift will affect most in the company’s services.
Question 2 [30 MARKS]
Now that you have assessed and evaluated how this shift will impact the four factors that influence production, you will need to think about your company’s vision statement and how this vision is being met or continued with this shift.
“To create exciting and engaging content that will push audiences to question and think about their own humanity and those of others. Our content will challenge corporate greed and unethical behaviour, both in the public and private sphere” – Savage Media vision statement.
Thoroughly inspect five ways in which this shift impacts and progresses the company’s vision statement.
Note: You will have to refer to question 1 to answer this question appropriately and to build a solid argument.
TOPIC POOR
= 0%-24% ROOM TO
DEVELOP = 25%50% PROFICIENT = 51%-74% MASTERLY
= 75%-100%
CRITERIA
Inspect five ways in which shift will impact company’s vision Student has inspected ways in which impact company’s vision statement but does not look at how it progresses it. Student has inspected ways in which this shift will impact and progress the company’s vision but barely plausible. •
• Student has inspected five ways in which this shift will impact and progress the company’s vision. Attempt has been made to refer to question 1. •
• Five ways in which this shift impact and progresses the company’s vision has been thoroughly and comprehensibly inspected.
Question 1 has been appropriately referred to build a solid argument.
Question 3 [30 MARKS]
Control can be seen as the measurement between what has been planned and what has been achieved. It provides feedback with regard to the first step, planning.
Use the control process to discuss in detail:
1. Your organisation’s set standards (derived from its goals).
2. To measure the actual performance of the project.
3. To evaluate any deviation regarding performance.
4. Rectify any deviations.
Note: Integrate your discussion on control with the company’s mission statement. Envisage the mission statement based on the company’s vision.
TOPIC POOR
= 0%-24% ROOM TO
DEVELOP = 25%50% PROFICIENT = 51%-74% MASTERLY
= 75%-100%
CRITERIA
Control process has been used to discuss set standards, to measure performance, to evaluate deviation, rectify any deviations. Student has made somewhat of an attempt to use the control process to discuss the organisation’s set standards, to measure performance, to evaluate any deviations and to rectify any deviations but does not make any sense and is mostly vague. Student has made an attempt to use the control process to discuss the organisation’s set standards, to measure performance, to evaluate any deviations and to rectify any deviations but barely plausible. •
• Student has used the control process to discuss the organisation’s set standards, to measure performance, to evaluate any deviations and to rectify any deviations. Attempt has been made to integrate discussion on control with mission statement. •
• Control process has been thoroughly used to rigorously discuss the organisation’s set standards, to measure actual performance, to evaluate any deviation and to rectify any deviation identified.
Student has comprehensively integrated their discussion on control with company’s mission statement.
Total Marks: 100