HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
Assessment Details and Submission Guidelines
Trimester T2, 2021
Unit Code HI5014
Unit Title International Business Across Borders
Assessment Type Group Assignment – Maximum 4 students per group
Note: Groups must be formed by week 6 and students will need to self-enrol into groups on Blackboard. If students want to change groups, they will need to contact BBHelpdesk. Students will also need to inform the unit-coordinator of their selected MNE by posting a message on the discussion board.
Each group must select a unique MNE from the MNE listing, which will be provided on Blackboard and ensure the MNE hasn’t already been selected by reading the posts on the group discussion board first. If the desired MNE has been selected already by another group, students will need to nominate a different MNE and then seek approval by posting a message to the HI5014 Groups Discussion board.
Assessment Title Analysis of a Multi-National Entity (MNE) (Report Format)
Purpose of assessment the Students are required to research and analyse a multi-national entity (MNE) of their choice from the designated listing. In the report, students must address the following themes from topics 5 -9, including:
1. MNE Foreign market entry strategy and its relationship to the MNE’s global marketing strategy.
2. Competitive dynamics and an appraisal of the current market conditions faced by the MNE in both the home and host markets in 2021.
3. MNE’s organisational structure and the global Human Resources management strategy of the MNE.
Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis, evaluation skills and provide a considered and comprehensive appraisal of their selected MNE. Students should prepare a finalised and high-quality report as if it were to be submitted to the Board of Directors for their consideration.
Weighting: 40%
Total Marks 40 Marks
Word limit Report not more than 3,000 words
Due Date Week 9 for the group report.
[Late submission penalties accrue at the rate of -5% per day]
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Students must use the correct in-text citation conventions, as detailed below
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.
• At the end of your report please include an appendix stating ‘who wrote which section’, i.e. provide the student name and number for each section of the report. The Holmes “group peer assessment” should be inserted into the assignment.
NOTE - The group report must be checked for similarity through Safe-assign.
Holmes Adapted Harvard Referencing
Holmes has now implemented a Holmes adapted Harvard approach to referencing:
1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.
2. Your Reference list is to be located on a separate page at the end of the essay and titled: References.
3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname. In addition, it MUST include a hyperlink to the full text of the cited reference source.
For example;
Hawking, P., McCarthy, B. and Stein, A. 2004. Second Wave ERP
Education, Journal of Information Systems Education,
Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf
4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.
For example;
“The company decided to implement an enterprise wide data warehouse business intelligence strategy (Hawking et al, 2004, p3(4)).”
Adherence to Referencing Guidelines is Mandatory
If students do not follow the above guidelines:
1. Students who submit assignments which do not comply with the guidelines will incur penalties.
2. Students whose citations are fake will be reported for academic misconduct.
Assignment Specifications
Purpose:
This group assignment is an opportunity for students to demonstrate their understanding of core unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity operating in different markets around the world. Students should strive to produce a group report which is suitable for presentation to the Board of Directors.
Details
Select a current well-known multi-national entity from the listing provided on Blackboard. Analyse the selected and approved multi-national entity in terms of:
• Foreign entry strategy
• Global Marketing strategy
• Competitive Dynamics
• Trading conditions in 2021
• Organisational structure
• Global Human Resources Management
In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with the correct in-text citation conventions, as stated above.
• Provide a full list of references at the end using correct Adapted Harvard referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.
Your final submission is due Friday of week 9 at Midnight. Late submissions will attract penalties at the rate of -5% per day.
Assignment Structure Required
1. Holmes Institute Cover Page [This is essential and must be completed accurately]
2. Executive Summary
3. Table of Contents
4. Main Body of the report contains Section Headings – e.g. Introduction, Foreign Entry Strategy, Global Marketing Strategy, Competitive Dynamics, Trading Conditions in 2021, Organisational Structure, Global Human Resources Management and Conclusion.
5. Sub-sections are numbered.
6. Appropriate paragraphing must be used.
7. Page Numbers must be used.
8. Reference List at the end must comply with the Adapted Harvard Referencing method and be mainly academic Journal Articles.
9. Appendix: Statement of ‘Who wrote which section’. All students in the group must indicate which sections of the report was their individual contribution. Students should use the Holmes Group Peer Assessment.
10. The report must be within the 3,000-word limit.
Submission Directions
The assignment will be submitted via Blackboard. Your group will need to ensure that the document submitted is the correct one.
Academic Integrity
Holmes Institute is committed to ensuring and upholding Academic Integrity, as Academic Integrity is integral to maintaining academic quality and the reputation of Holmes’ graduates. Accordingly, all
assessment tasks need to comply with academic integrity guidelines. Table 1 identifies the six categories of Academic Integrity breaches. If you have any questions about Academic Integrity issues related to your assessment tasks, please consult your lecturer or tutor for relevant referencing guidelines and support resources. Many of these resources can also be found through the Study Skills link on Blackboard.
Academic Integrity breaches are a serious offence punishable by penalties that may range from deduction of marks, failure of the assessment task or unit involved, suspension of course enrolment, or cancellation of course enrolment.
Table 1: Six Categories of Academic Integrity Breaches
Plagiarism Reproducing the work of someone else without attribution. When a student submits their own work on multiple occasions this is known as self-plagiarism.
Collusion Working with one or more other individuals to complete an assignment, in a way that is not authorised.
Copying Reproducing and submitting the work of another student, with or without their knowledge. If a student fails to take reasonable precautions to prevent their own original work from being copied, this may also be considered an offence.
Impersonation Falsely presenting oneself, or engaging someone else to present as oneself, in an in-person examination.
Contract cheating Contracting a third party to complete an assessment task, generally in exchange for money or other manner of payment.
Data fabrication and falsification Manipulating or inventing data with the intent of supporting false conclusions, including manipulating images.
Source: INQAAHE, 2020
If any words or ideas used the assignment submission do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used. In addition, written assignments that are similar or identical to those of another student is also a violation of the Holmes Institute’s Academic Conduct and Integrity policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and your history of academic misconduct issues. All assessments will be automatically submitted to Safe - Assign to assess their originality.
Further Information:
For further information and additional learning resources please refer to your Discussion Board for the unit.
Marking Rubric
Excellent
4/5 marks Very Good
3.5/4.5 marks Good
2.5/3 marks Satisfactory
2/2.5 marks Unsatisfactory
1/1.5 or 0 marks
Executive Summary Max 4 marks Well structured, complete,
compelling and concise Clear, concise and compelling A good summary of the report A basic summary of the report Missing or very poor attempt with
very little information
Application of
Foreign Entry
Strategy and
Marketing
Concepts
Max 5 marks The theoretical concepts have
been matched to
the MNE precisely and are well applied The theoretical concepts apply
to the MNE and are applied quite well A good attempt has
been made to apply the relevant
theoretical
concepts to the
MNE A satisfactory attempt has
been made to match and
apply relevant theoretical
concepts to the
MNE The attempt made to match and apply
relevant theoretical concepts to the
MNE is unsatisfactory or negligible
Application of
Competitive
Dynamics
Concepts
Max 5 marks The theoretical concepts have
been matched to
the MNE precisely and are well applied The theoretical concepts apply
to the MNE and are applied quite well A good attempt has
been made to apply the relevant
theoretical
concepts to the
MNE A satisfactory attempt has
been made to match and
apply relevant theoretical
concepts to the
MNE The attempt made to match and apply
relevant theoretical concepts to the
MNE is unsatisfactory or negligible
Analysis of the
MNE’s current trading conditions in
2021
Max 5 marks The theoretical concepts have
been matched to
the MNE precisely and are well applied The theoretical concepts apply
to the MNE and are applied quite well A good attempt has
been made to apply the relevant
theoretical
concepts to the
MNE A satisfactory attempt has
been made to match and
apply relevant theoretical
concepts to the
MNE The attempt made to match and apply
relevant theoretical concepts to the
MNE is unsatisfactory or negligible
Analysis of the
MNE’s organisational structure
Max 5 marks The theoretical concepts have
been matched to
the MNE precisely and are well applied The theoretical concepts apply
to the MNE and are applied quite well A good attempt has
been made to apply the relevant
theoretical
concepts to the
MNE A satisfactory attempt has
been made to match and
apply relevant theoretical
concepts to the
MNE The attempt made to match and apply
relevant theoretical concepts to the
MNE is unsatisfactory or negligible
Analysis of the
MNE’s Global
Human Resources
Management strategy
Max 5 marks The theoretical concepts have
been matched to
the MNE precisely and are well applied The theoretical concepts apply
to the MNE and are applied quite well A good attempt has
been made to apply the relevant
theoretical
concepts to the
MNE A satisfactory attempt has
been made to match and
apply relevant theoretical
concepts to the
MNE The attempt made to match and apply
relevant theoretical concepts to the
MNE is unsatisfactory or negligible
Conclusion
Max 4 marks Well structured, complete,
compelling and concise Clear, concise and compelling A good summary of the report A basic summary of the report Missing
Formatting and
Professionalism of the Report
Max 6 marks 6 marks = report has been very well prepared and presented and is not only in accordance with the requirements of a report format, but is also highly visually appealing and more than suitable for submission to the Board of Directors.
5 marks = report has been well prepared in accordance with the requirements of a report format, but is also well presented and suitable for submission to the Board of Directors, but more visuals including graphics are recommended for enhancement.
4 marks = report has been sufficiently prepared in accordance with the requirements of a report format, but is also suitable for submission to the Board of Directors. More refinement required.
3 marks = report has been prepared in accordance with the requirements of a report format.
2 marks = report is not well presented and is lacking in content and graphics. 1 mark = report is very poorly presented and lacks basic information 0 mark = the report format is unsatisfactory in all aspects.
Statement of ‘Who did What’
Max 1 mark 1 mark = each member’s contribution to the group report is clearly and fully provided in a group peer assessment table or statement.
0 mark = this statement is missing
Total
40 marks
Comments Mark Awarded