Assessment 3 Information
Subject Code: MKT304
Subject Name: Strategic Marketing
Assessment Title: Marketing Implementation Schedules
Assessment Type: Length: Individual, written summary 5 pages (no more)
Weighting: 30%
Total Marks:
Submission: 100
Online
Due Date: Week 13
Your task
Individually, you are required to create a 5-page implementation schedule with suitable metrics to identify the activities needed to achieve the objectives you established in your strategic marketing plan (the second assessment in this subject).
Assessment Description
The purpose of this individual assessment is to foster students’ ability to construct, evaluate and communicate a strategic marketing plan. Students will demonstrate comprehension of the nature, scope, and processes of strategic marketing by using marketing concepts to analyse and evaluate external and internal environments.
Assessment Instructions
Individually, you are required to develop an implementation schedule that identifies the activities, timeframes and resources required to achieve the objectives you identified in your strategic marketing plan. In developing this schedule, you must identify marketing metrics that you will use to measure the marketing plan’s performance and identify potential risks and likelihood of success.
More specifically, the 5-page implementation schedule should include the following:
• A summary of your marketing strategy/s (half a page)
• Potential risks (half a page) o Exploration of potential risks to your marketing plan. o Identification of potential laws and regulations that require compliance.
o Exploring options to avoid risk occurring.
• Comprehensive list of short-term activities (with twelve months) please put them into a table that has the following columns:
Activity Tool Description Responsibility Budget
($) Timeframe Metrics
e.g.: Redesign of Google Advertising to focus on
promoting eCommerce
platform Google ads Marketing Manager Marketing
Coordinator
Digital agency 50,000 3 months Return on marketing investment
After you have filled out this table, you must summarise the key points of this schedule.
• Medium and long-term activities (more than 12 months), please put them into a table that has the following columns:
Activity Tool Description Responsibility Budget
($) Timeframe Metrics
e.g.: Update of signage across all shopfronts Signage Marketing Coordinator Marketing Manager 500,000 1 year Return on marketing
investment
Number of customers to look at new signage compared to old signage – measure over a month
After you have filled out this table, you must summarise the key points of this schedule.
• References (in Kaplan Harvard Referencing Style)
You are required to have at least 8 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your summary.
Assessment Submission
This assessment must be submitted as a ‘Word’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the problem and a screenshot of the MyKBS error message.
You are also encouraged to submit your work well before the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties? How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Page Limits for Written Assessments
Submissions that exceed the page limit will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MKT304 Assessment 3 Marking Rubric – Marketing Implementation Schedules 30%
Marking
Criteria (__/100) F (Fail)
0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%
Summary
__/10 marks You have not summarised the marketing strategy/s. You have provided a summary of the marketing strategy/s with
some inaccuracies; further detail is needed. You have adequately summarised the marketing strategy/s with
some inaccuracies; however, the summary’s main points are communicated. You have provided a suitable and thorough summary of the marketing strategy/s. You have provided an excellent description of the marketing strategy/s.
Identification of risks
__/10 marks You have provided incoherent or no assessment of risks, no
options for mitigation and have provided no context in terms of laws and regulations. You have provided an assessment of risks, options for mitigation and have provided a mostly incompatible context in terms of laws and regulations. You have provided an assessment of risks, options for mitigation and have provided a
mostly suitable context in terms of laws and regulations. You have provided a detailed assessment of risks and
options for mitigation and have provided a suitable context for laws and regulations. You have provided a comprehensive assessment of risks, extensive
options for mitigation, and a suitable context in terms of laws and regulations.
Short-term activities
__/25 marks You have provided incoherent or no short-term marketing
activities, with no linkages and realistic timeframes and resources. You have provided short-term marketing activities, with limited
linkages and realistic timeframes and resources.
You have provided short-term marketing activities, with
adequate linkages and realistic timeframes and resources.
You have provided short-term marketing activities, with
suitable linkages and realistic
timeframes and resources.
You have provided short-term marketing activities, with detailed linkages and through the
identification of timeframes and resources.
Medium/long-term
activities
__/25 marks You have provided incoherent or no medium/long-term
marketing activities, with no linkages and realistic timeframes and resources. You have provided medium/long-term marketing
activities, with limited linkages and realistic timeframes and resources.
You have provided medium/longterm marketing activities, with
adequate linkages and realistic timeframes and resources.
You have provided medium/long-term marketing
activities, with suitable linkages and realistic timeframes and resources.
You have provided medium/longterm marketing activities, with
detailed connection and identifying timeframes and resources.
Spelling and
Grammar
__/10 marks Spelling and/or grammar is consistently incorrect. It
impacts on the flow and readability of your analysis. Though there are some grammar and spelling errors,
these do not detract from your analysis’s readability and flow. Mostly correct grammar and spelling but any errors do not impact your analysis’s readability and flow. Errors in grammar and spelling are rare, enhancing your analysis’s readability and flow. Perfect grammar and spelling throughout, enhancing the readability and flow of your analysis.
Format
__/10 marks The submission chosen for your report is inappropriate and/or lacks thought and
consideration for the intended audience. The submission chosen for your report is appropriate, but further
attention to detail would improve its presentation. The submission chosen for your report is appropriate, but minor changes would enhance its presentation. Your submission is professionally presented and has been submitted in the appropriate format. Your submission is professionally presented and exceeds expectations for what is suitable for a business environment.
In-text Citations
and Referencing
__/10 marks Neither in-text referencing nor reference list adheres to
Kaplan Harvard Referencing
Style. In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing, and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing, and the resultant reference list adhere to Kaplan Harvard
Referencing Style, with only occasional minor errors. Both, in-text referencing, and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors.
Feedback and Grades will be released via MyKBS.
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