RTO No: 21870
CRICOS Provider Code: 02992E
ABN: 39 122 778 563
STUDENT COPY
Assessment Resource Summary
Unit Details BSBINN601 - Lead and manage organisational change
Assessment Type This is a summative assessment, which requires each student to have adequate practice prior to undertaking this assessment.
Assessment Methods Written Assessment (J) Assessment 1
(Knowledge Questions)
Case Study (D) Assessment 2.1
(Situation Analysis)
Project (C) Assessment 2.2
(Change Management Project Plan)
Observation (H)
Completed & Plan Approved: • Yes
Trainer/Assessor Name: __________________
Trainer/Assessor Signature: _______________ Assessment 2.3
(Meeting Role Play and
(Project Plan Presentation)
Last Modification Date March 2021
Page 1 of 27
Unit Summary
This unit describes skills and knowledge required to determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies.
It applies to managers with responsibilities that extend across the organisation or across significant parts of a large organisation. They may have a dedicated role in human resources management, human resources development, or work in a strategic policy or planning area.
The unit takes a structured approach to change management and applies to people with considerable work experience and organisational knowledge.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Prerequisite Units
There are no recommended pre-requisite units for this competency.
Co-requisite Units
There are no recommended co-requisite units for this competency.
Resources
Resources: Student Learner Guide, PowerPoint presentation, Office equipment and resources, computer facilities with internet, including the “Student Resource Folder”, accessible for every student via Rhodes College intranet.
Bounce Fitness - Case Study landing page
http://bounce.precisiongroup.com.au/assets/Uploads/bouncedocs/Documents/organisationaldevelopment-plan-fillable-template-resize.pdf
Recommended reading includes
• Management Theory & Practice – 6th Edition, Kris Cole – Cengage Learning
• Management, A Pacific Rim Focus – McGraw Hill – Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin
• Management Strategies and skills 2nd Edition McGraw Hill Education 2014 Management Edition 2 Stephen P. Robbins; Rolf Bergman; Ian Stagg; Mary Coulter
Note: Students, currently employed, are encouraged to bring their current employer’s policies and procedures and associated documents (with their employer’s permission) to use in their course work. This material must be reviewed prior to use by the Institute’s Trainer/Assessor. For students who are unable to bring adequate policies and procedures, the Institute will provide a practice set of documents.
ASSESSMENT 1 – WRITTEN ASSESSMENT
Student Name: ______________________________________________________________
Student ID No: ______________________________________________________________
Student Instructions:
1. Your answers should be on a separate document using word processing software such as MS Word & or other software (hand written submissions are only acceptable with prior approval from your Trainer)
2. Your document should be professionally formatted and include
a. Your Name
b. Your Student ID
c. Unit Code
d. Assessment Number (i.e. BSBINN601 Assessment 1)
3. Please reference to each question number and retype each question with your answers
4. You must answer every question and provide enough information to demonstrate sufficient understanding of what has been asked to achieve competency. Please ask your Trainer/Assessor if you are unsure what is sufficient detail for an answer
5. Ask your trainer/assessor if you do not understand a question. Whist your trainer/assessor cannot tell you the answer, he/she may be able to re-word the question for you or provide further assistance based on the Institute’s “Reasonable Adjustment Policy”
6. Answers should be your own work, in your own words and not plagiarised, nor copied. However, if an answer is cut & pasted (such as a definition), then the source should be referenced
Question
1. Explain the meaning for each of the following organisational change concepts. Provide an example where possible.
Approvals
Barriers
Consultation
Change
Change Management
Communication Plan
Cost Benefit Analysis
Events
Education Plan
Question
1. Explain the meaning for each of the following organisational change concepts. Provide an example where possible.
Evaluation
Modification
Implementation
Interventions
Innovation
Mitigation
Modification
Organisation
Organisation Analysis
Question
1. Explain the meaning for each of the following organisational change concepts. Provide an example where possible.
Organisation Behaviour
Organisation Design
Organisational Objectives
PESTLE Analysis
Performance Gaps
Policies
Problem Solving
Procedures
Question
1. Explain the meaning for each of the following organisational change concepts. Provide an example where possible.
Project Plan
Protocols
Review
Risk Management
SWOT Analysis
Stakeholders
Strategic Plans
Timelines
Trends
2. Outline at least three different forms of organisational structures.
3. Outline what the Change Management process entails and how it influences the strategies for communicating and embedding change. (Include detail of at least three steps in the process).
4. Outline the four (4) key factors that can influence organisational behaviour.
5. Explain how organisational behaviours and an organisations external environment can influence and impact change strategies.
6. Describe at least three the key components that would need be considered as part of a Change Management Project Plan.
7. Outline some of the main potential barriers to change (minimum of four barriers to be outlined).
8. For each of the barriers to change (minimum of four (4)) outlined in Q7, provide an explanation of a possible strategy that could be applied to address the barrier.
9. The Change Theorist, Ackerman described three key ways in which change can be categorised. List each of these three categories and explain their meaning.
10. Thursley and Wirdenius (1973) and Lockitt (2004) describe five (5) different broad approaches to affecting change. Explain what each of these five change strategies are and outline the advantages and disadvantages of each approach.
Strategy 1:
Advantages
Disadvantages
Strategy 2:
Advantages
Disadvantages
Strategy 3:
Advantages Disadvantages
Strategy 4:
Advantages
Disadvantages
Strategy 5:
Advantages
Disadvantages
11. There are three (3) main types of change management models. List what each of these three (3) models are and explain their application.
Change Management Model 1:
Change Management Model 2:
Change Management Model 3:
12. It is important to agree on a set of protocols for reporting to both management and other stakeholders. List and describe the four (4) main types of reports that should be considered as part of an organisational reporting system.
13. Communication to impacted employees is a critical tool in the change management process. List and outline the two main categories in which this communication should occur.
14. Explain what feedback is and outline six (6) ways in which feedback may be given.
15. Outline each of the four (4) main ways feedback can be delivered and explain their impact on each of the parties involved.
Assessor Use Only
Attempt 1: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
Attempt 2: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
Attempt 3: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
ASSESSMENT 2 – PROJECT – STUDENT INFORMATION
This information is to be handed to each student to outline the assessment requirements
Student Instructions:
1. You must complete the project, case study and presentation and provide enough information to demonstrate sufficient understanding of what has been asked to achieve competency. Please ask your Trainer/Assessor if you are unsure what sufficient detail for an answer is.
2. Ask your Trainer/Assessor if you do not understand the project, case study and presentation, he/she may be able to re-word the requirements for you or provide further assistance based on the Institute’s “Reasonable Adjustment Policy”.
3. The document you produce should primarily be your own words and not plagiarised, nor copied.
4. Material taken directly from other sources must be presented in quotation marks (“ “) and be suitably referenced
Each student will be required to undertake THREE (3) Assessment Tasks - Case Study, Project and Meeting Role Play Presentation to successfully complete this unit.
The Case Study, Project and Meeting Role Play Presentation requires the student to demonstrate evidence of their ability to:
• analyse and interpret information about the organisation’s internal and external environment and consult with stakeholders to identify requirements and opportunities for changes that support organisational objectives
• prioritise opportunities for changes with input from managers
• develop a change management for the priority changes incorporating resource requirements, risk management and timelines
• obtain approvals and agree reporting protocols with relevant managers and implement the plan including addressing barriers to change
• review and evaluate the change management project plan and modify as needed to achieve objectives
To complete these Assessments, you can work either individually or in groups of 2 to 3 students.
Each of the Assessments, Case study, Project and Meeting Role Play Presentation will be based on the Bounce Fitness Case Study listed in Appendix One.
You will be required to access the Bounce Fitness Website at http://bounce.precisiongroup.com.au/account/ and register as a new user.
You will be provided with an Access Code (from your Trainer) to help you set up your new account.
Setting up your account will enable you to access all of the information and documentation required to complete the following Assessment Tasks:
• Assessment Task 1: Situation Analysis: PESTLE and SWOT Analysis
• Assessment Task 2: Change Management Project Plan
• Assessment Task 3: Meeting Role Play Plan Presentation (Observation)
ASSESSMENT TASK 1: SITUATION ANALYSIS (Case study)
For this Assessment Task you are required to complete a PESTLE Analysis and a SWOT Analysis for Bounce Fitness using the templates supplied in Appendix 2 and Appendix 3 of this Assessment respectively.
Information on the Bounce Fitness Case Study is contained in Appendix One of this
Assessment as well as on the Bounce Fitness Website at http://bounce.precisiongroup.com.au/account/
ASSESSMENT TASK 2: CHANGE MANAGEMENT PROJECT PLAN
For this Assessment Task you are required to complete an Organisational Change Management Project Plan for Bounce Fitness.
Information on the Bounce Fitness Case Study is contained in Appendix One of this Assessment. The fillable template to be used for the Organisational Change Management Project Plan is available to download from the Bounce Fitness Website at
http://bounce.precisiongroup.com.au/assets/Uploads/bouncedocs/Documents/organisati onal-development-plan-fillable-template-resize.pdf
ASSESSMENT TASK 3: CHANGE MANAGEMENT PROJECT PLAN ROLE PLAY
To obtain approvals and implement your Organisational Change Management Project Plan you will be required to complete a Meeting Role Play where you will be required to present your plan to your Manager. Your Trainer will act as your Manager for the purposes of this Assessment.
During the presentation, you will review and evaluate the Change Management Project Plan with your Manager and any recommendations and feedback obtained will require you to modify your Plan accordingly and update the final version you submit.
DOCUMENTATION TO BE SUBMITTED to complete this Assessment:
1. PESTLE Analysis
2. SWOT Analysis
3. Organisational Change Management Project Plan
4. Stakeholder feedback (Observation Checklist) form
Your submission must be prepared using business software such as Microsoft Word,
Excel, PowerPoint or similar software, with hard copies provided to your
Trainer/Assessor. Hand written submissions - represented in filling templates and notes are acceptable.
Your documents should be professionally formatted and include:
a. Your Name
b. Your Student ID
c. Unit Code
d. Assessment Number (i.e. BSBINN601 Assessment 2)
ASSESSMENT 2 – ASSESSOR CHECKLIST
This checklist is to be used when assessing the students in this task. This checklist is to be completed for each student. Please refer to separate mapping document for specific details relating to alignment of this task to the unit requirements. Each task on this checklist must be found Satisfactory, to mark the assessment outcome as “Satisfactory”.
Please complete below
Student Name:
Student ID No:
• PESTLE Analysis Attached
• SWOT Analysis Attached
• Change Management Project Plan Attached
• Role Play Meeting Plan Presentation form (Observation Checklist) Attached
• Post Observation Change Management Plan update sign off (Attached)
In completing this Change Management Project, did the student:
Attempt 1: ___________
(Date)
Satisfactory Attempt 2: __________
(Date)
Satisfactory Attempt 3: __________
(Date)
Satisfactory
Analyse and interpret information about the organisations internal and external environment by:
• Completing a PESTLE Analysis for the Bounce Fitness Case Study
• Complete a SWOT Analysis for the Bounce Fitness Case Study ??
?
? Yes ? No
?
? Yes ? No? ??
?
? Yes ? No
?
? Yes ? No ??
?
? Yes ? No
?
? Yes ? No
Consult with stakeholders to identify requirements and opportunities for changes that support organisational objectives ?? Yes ? No ?? Yes ? No ?? Yes ? No
Prioritise opportunities for changes with input from managers ?? Yes ? No ?? Yes ? No ?? Yes ? No
Develop a Change Management Project Plan for Bounce Fitness with any priority changes which included:
• Resource requirements
• Risk management
• Timelines ??
?
?
? Yes ? No
? Yes ? No
? Yes ? No ??
?
?
? Yes ? No
? Yes ? No
? Yes ? No ??
?
?
? Yes ? No
? Yes ? No
? Yes ? No ?
Develop strategies to communicate or educate regarding the changes and then embed them by allowing for:
• Regular meetings
• Training session/s
• Written / Electronic communications ?
? Yes ? No
? Yes ? No
? Yes ? No ?
? Yes ? No
? Yes ? No
? Yes ? No? ?
? Yes ? No
? Yes ? No
? Yes ? No?
Obtain approvals and agree on reporting protocols with relevant managers ? Yes ? No ? Yes ? No? ? Yes ? No?
Implement the plan including addressing barriers to change ? Yes ? No ? Yes ? No? ? Yes ? No?
Review and evaluate the change management project plan including conducting:
• Pre and post change survey/questionnaire ?
? Yes ? No? ?
? Yes ? No? ?
? Yes ? No?
Modify the change management project plan as needed in order to achieve organisational objectives ? Yes ? No? ? Yes ? No? ? Yes ? No?

Attach Bounce Fitness PESTLE
Analysis
? Yes ? No ? Yes ? No ? Yes ? No
Attach Bounce Fitness SWOT Analysis ? Yes ? No ? Yes ? No ? Yes ? No
Attach Bounce Fitness Change
Management
Project Plan
? Yes ? No ? Yes ? No ? Yes ? No
Meeting Role Play Plan Presentation
Form (Observation Checklist) completed
? Yes ? No ? Yes ? No ? Yes ? No
Post Observation Feedback
incorporated into Change Management
Plan and Presentation
? Yes ? No ? Yes ? No ? Yes ? No
Assessor Use Only
Attempt 1: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
Attempt 2: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
Attempt 3: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
ASSESSMENT 2 – OBSERVATION CHECKLIST MEETING ROLE PLAY FOR:
CHANGE MANAGEMENT PROJECT PLAN PRESENTATION
This checklist is to be used when assessing the students in the associated task. This checklist is to be completed for each student. Please refer to separate mapping document for specific details relating to alignment of this task to the unit requirements.
Each task on this checklist must be found Satisfactory, to mark the assessment outcome as “Satisfactory”.
Please complete below
Student Name:
Student ID No:
Date Observed: Time Observed:
• Change Management Project Plan Attached
During the Meeting Role Play – Change Management Plan Presentation did the student: Attempt 1: ___________
(Date)
Satisfactory Attempt 2: __________
(Date)
Satisfactory Attempt 3: __________
(Date)
Satisfactory
Present a Change Management Project Plan for Bounce Fitness with any priority changes which included:
• Resource requirements
• Risk management
• Timelines
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
Analyse and interpret information about the organisations internal and external environment using their PESTLE and SWOT Analysis tools? ? Yes ? No ? Yes ? No ? Yes ? No
Consult with stakeholders to identify requirements and opportunities for changes that support organisational objectives ? Yes ? No ? Yes ? No ? Yes ? No
Prioritise opportunities for change with input from managers ? Yes ? No ? Yes ? No ? Yes ? No
Develop strategies to communicate and/or educate regarding the changes and then embed them by allowing for:
• Regular meetings
• Training session/s
• Written / Electronic communications
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
? Yes ? No
Obtain approvals and agree on reporting protocols with relevant managers and/or authorities. ? Yes ? No ? Yes ? No ? Yes ? No
Review and evaluate the change management project plan AND including conducting a:
• Pre and post change survey/questionnaire ? Yes ? No ? Yes ? No ? Yes ? No
The following feedback was received from the Manager presented to:
Trainer to insert feedback student received here:
After the Role Play Meeting presentation did the student: Attempt 1: ___________
(Date)
Satisfactory Attempt 2: __________
(Date)
Satisfactory Attempt 3: __________
(Date)
Satisfactory
Undertake to modify and adjust the change management project plan based on the feedback from the manager in order to achieve the set objectives ? Yes ? No ? Yes ? No ? Yes ? No
Assessor Use Only
Attempt 1: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
Attempt 2: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
Attempt 3: Assessor Comments
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
ASSESSMENT 2 – POST OBSERVATION FOLLOW UP MEETING ROLE PLAY FOR:
CHANGE MANAGEMENT PROJECT PLAN PRESENTATION
This checklist is to be used when assessing the students in the associated task. This checklist is to be completed for each student. Please refer to separate mapping document for specific details relating to alignment of this task to the unit requirements.
POST OBSERVATION FOLLOW UP
Assessor Use Only
Did the student: Attempt 1: ___________
(Date)
Satisfactory Attempt 2: __________
(Date)
Satisfactory Attempt 3: __________
(Date)
Satisfactory
Present (submit) the updated plan based on the feedback and include it as part of their final submission
? Yes ? No ? Yes ? No ? Yes ? No
Assessor Confirmation of final submission updated based on observation feedback
• Satisfactory (S) • Not Satisfactory (NS)
Assessor Signature: _______________________________ Date: __________________
APPENDIX ONE: CASE STUDY SCENARIO – BOUNCE FITNESS
Margaret House, CEO of Bounce Fitness has asked you to act as the Change Management Consultant for an initiative to be undertaken nationally at Bounce Fitness Centres.
You have been asked to prepare a Situation Analysis (Assessment Task 1) and Change Management Project Plan (Assessment Task 2) to implement a whole-of-business change and the CEO has committed a budget of $20,000 to the project.
The Bounce Fitness Executive Team have recognised that the lack of standardisation of operations and the different levels of training has reduced the quality of the customer experience and potentially safety, which makes it difficult to plan for the future, as each Centre currently makes many of their own decisions.
In addition, Bounce Fitness is about to become registered with Fitness Australia as a Fitness Australia Registered Fitness Business. They also want to ensure that all trainers meet, or immediately undertake training to meet the standards associated with Fitness Australia’s business registration.
Information about this registration can be obtained by going to the Fitness Australia website at www.fitness.org.au and clicking on the Registration tab. This registration will also require meeting the Codes of Practice for the State in which each Centre is located. The Codes of Practice for each State are also linked on this page if you scroll down – within ‘Business Principles and Guidance’.
The financial considerations for this (available on the Fitness Australia website) must take into account:
• The joining fees and membership fees for each linked Centre.
• There is no stipulation as to trainer numbers outside those in the Code of Practice.
• Registered businesses complying with the Code will only employ registered exercise professionals.
• Individual exercise professionals must also be registered.
The minimum educational qualification currently necessary for all trainers is the Certificate III in Fitness Instructing and all trainers must hold this to continue to work as a trainer of classes and individual clients
At this point in time, this has not been consistently applied. In Cairns all are qualified, in Brisbane two need the basic training, two also in Sydney and in Melbourne there is one.
APPENDIX ONE: CASE STUDY SCENARIO – BOUNCE FITNESS (cont.)
It is intended under the Change Management Initiative that all trainers, once they have completed the basic training will continue to pursue further training, the Certificate IV and Diploma annually as personal development.
Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one paid hour per week for study leave. Bounce Fitness will also reimburse travel and accommodation for compulsory study attendance sessions. You can get more information on this at Fitness Australia’s website under the Learning & Development tab.
It is expected that the change management process will be fairly smooth if adequate measures are taken and the process is well managed. The major resistance will come from the five trainers who do not have this qualification and have learned through experience. That is why they do not have it now. They will also not want to participate in the further training initiative.
If the whole standardisation process is not managed carefully, there is a potential for great dissatisfaction and all Centres will not comply with the standardised procedures.
This is a major concern for the Executive, hence your employment
APPENDIX TWO: PESTLE ANALYSIS TEMPLATE

Situation being analysed:
______________________________________________________________________
PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental) assesses a market, including competitors, from the standpoint of a particular proposition or a business.
Criteria Examples:
ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change trading policies
funding, grants and initiatives
home market pressure- groups
international pressure- groups wars and conflicts
political stability Taxation industry regulations global trade agreements global trade restrictions
POLITICAL
ECONOMIC
Criteria Examples:
globalisation economic growth
economic decline
inflation
home economy economic trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user
drivers interest rates exchange rates international trade and monetary issues cost of living labour costs consumer spending habits
APPENDIX TWO: PESTLE ANALYSIS TEMPLATE (cont.)
Criteria Examples:
lifestyle trends demographics consumer attitudes and opinions trends / tastes media views law changes affecting
social factors brand, company, technology image consumer buying
patterns
fashion and role models major events and influences buying access and trends
ethnic/religious factors advertising and publicity ethical issues lifestyle factors career attitudes work/life balance population issues
SOCIAL
TECHNOLOGICAL
Criteria Examples:
automation competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications innovation consumer buying mechanisms/technology technology legislation innovation potential technology access, licensing, patents intellectual property issues
global communications social networking upgrades robotics
artificial intelligence security
APPENDIX TWO: PESTLE ANALYSIS TEMPLATE (cont.)
Criteria Examples:
Employment Law
Common Law
Industrial Relations Law
WHS Law
WHS Regulations
Consumer Law
LEGAL
ENVIRONMENTAL
Criteria Examples:
environmental restrictions
sustainable resources corporate social responsibility ethical sourcing transportation procurement
supply chain
management
APPENDIX THREE: SWOT ANALYSIS TEMPLATE

Situation being analysed: _________________________________________________________________
Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
INTERNAL FACTORS
Criteria Examples:
Ask:
What is working well? What is making a difference?
What value do we bring to our customers? What do we do well? What differentiates us from our competitors?
Consider: Advantages of proposition? Capabilities? Competitive advantages?
USP's (Unique Selling Points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural? Management cover, succession?
Philosophy and values?
STRENGTHS
WEAKNESSES
Criteria Examples:
Ask:
What is not working as well as it should? What is not making a difference?
What processes need to be improved?
What hinders our sales? What do our customers dislike?
Consider: Disadvantages of proposition?
Gaps in capabilities? Lack of competitive strength?
Reputation, presence and reach? Financials? Own known
vulnerabilities?
Timescales, deadlines and pressures? Cashflow, start-up cashdrain?
Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability?
Morale, commitment, leadership?
Accreditations, etc? Processes and systems, etc?
Management cover, succession?
APPENDIX THREE: SWOT ANALYSIS TEMPLATE (cont.)
EXTERNAL FACTORS
Criteria Examples:
Ask:
What needs to be improved or changed? What should we stop doing?
What should we start doing?
What is missing that we need to be doing?
Consider:
Market developments? Competitors' vulnerabilities? Industry or lifestyle trends?
Technology development and innovation? Global influences? New markets, vertical, horizontal?
Niche target markets? Geographical, export, import?
New USP's?
Tactics: eg, surprise, major contracts? Business and product development? Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies? Seasonal, weather, fashion influences?
OPPORTUNITIES
THREATS
Criteria Examples:
Ask:
What is not working as well as it should? What is not making a difference
What processes need to be improved?
What hinders our sales? What do our customers dislike?
Consider:
Political effects?
Legislative effects?
Environmental effects?
IT developments? Competitor intentions - various?
Market demand? New technologies, services, ideas? Vital contracts and partners?
Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses?
Loss of key staff? Sustainable financial backing? Economy - home, abroad?
Seasonality, weather effects?