Subject: Global and International Business
Assessment Title : A Financial Services Multi National Entity (Mitsubishi UFJ Financial Group) International Expansion (Report Formate)
This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation of their selected MNE. Students must use correct in-text citation conventions in accordance with the Harvard method.
Purpose of the assessment and linkage to Unit Learning Outcomes (ULO) :
Students are required to select a multi-national entity from the financial services industry. In the group report, students must extend their knowledge of foreign entry strategies and address the key themes from weeks 6 - 9, including the following:
1. Foreign Direct Investment (FDI)
2. The Strategy of International Business
3. Ethics and Legal Systems in International Business
4. Foreign Exchange and International Business
This assessment will address the following unit learning outcomes:
1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.
2. Discuss how major financial institutions contribute to global business.
3. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.
Submission Guidelines : Word Limit : 3000 words AND A Power Point Slides Maxmimum (8pages)
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.
• At the end of your report please include an appendix stating ‘who wrote which section’, i.e. provide the student name and number for each section of the report.
Background and Details:
You have been asked by the CEO of a major Australian Bank to advise them on their strategy formulation for International expansion.
The Bank has developed a reputable brand in the Australian and New Zealand markets and is now looking for suitable acquisitions and strategic partnerships in foreign markets in order to grow their business.
The three markets that they are currently assessing for entry are; France, Brazil and South Korea (ROK). You are required to assess the attractiveness of each of the three markets and put forward recommendation(s) for future action based on a co-operative discussion in your groups.
By working in co-operative groups, select a well-known Financial Services (FS) multi-national entity or consult with your tutor and ensure that it has not been selected by another group. Analyse the selected and approved FS multi-national entity and consider the following factors:
• The differences in the structure of each market identified for entry
• The estimated size and profitability of each market identified for entry
• The potential problems in selling to and supporting the MNE in each market identified for entry
• The likely future developments in each market identified for entry
• The potential foreign exchange and trade implications
In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with correct in-text citation conventions
• Provide a full list of references at the end using correct referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.
Assignment Structure Required:
• • Executive Summary – This should be a concise synopsis of the whole report.
• • Table of Contents – This should be well formatted with numerical sub headings
• • Main Body of the report contains Section Headings for each paragraph listed
• • Sub-sectionsarenumbered.
• • Appropriate paragraphing must be used.
• • Introduction–AbriefsummaryoftheselectedFSMNEintermsofitsprimaryactivities,extentof current international operations and some key financial / operational statistics.
• • Structural Differences of each market: France, Brazil, South Korea – consider using a table
• • Estimatedsizeandprofitabilityofeachmarket:France,Brazil,SouthKorea–considerusingatable
• • Potential problems identified in selling to and supporting the MNE’s presence in each market: France, Brazil, South Korea
• • The likely Future Developments of each market: France, Brazil, South Korea
• • The Potential Foreign Exchange and Trade Implications
• • Conclusion–Afterevaluatingeachofthethreemarkets,studentsmustmakerecommendation(s) with appropriate justification.
• • Page Numbers must be used.
• • Reference List at the end must be in the Harvard format and be mainly academic Journal Articles.
• • Students must also show adequate evidence of additional research with up to 10 academic reference sources provided.
• • Students must also show adequate evidence of additional research with up to 10 academic reference sources provided.
• • The report must be within the 3,000 word limit.