HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
Assessment Details and Submission Guidelines
Trimester T1 2020
Unit Code HI2011
Unit Title International and Global Business
Mode of Delivery ONLINE
Assessment Type Individual Assignment (Report format)
This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions.
Assessment Title Market Entry Strategic Report
Purpose of the assessment and linkage to ULO. Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including:
1. Macro-Environmental Risks
2. Geo-political Risks and Opportunities
3. Attractiveness of market entry of this company into:
i) a specific European market ii) a specific Asian market.
The following Unit learning Outcomes are applicable to this assessment:
1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.
2. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.
Weight 20%
Total Marks 20 Marks
Word limit 2,000 words overall (plus or minus 10%) is to be strictly observed.
Due Date Week 6 - Friday 11:59 PM (Midnight)
[Late submission penalties accrue at the rate of -5% per day]
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.

Note:
Your tutor may require you to submit a draft report in Week 5.
This is NOT to be submitted on Blackboard. This is an opportunity for students to get feedback prior to submission.
When the report is ready, ensure the report is checked for plagiarism using Safeassign. Consult your tutor if you are unsure or if you require clarification about plagiarism.
Assignment Specifications
Purpose:
This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. Students will need to apply critical thinking skills and demonstrate a depth of analysis based on their research of credible academic sources.
Details
Select a current well-known multi-national entity or consult with your tutor and ensure that it has not been selected by another student. Analyse the selected and approved multi-national entity in terms of:
• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral free trade agreements,
• Market Entry Analysis including a feasibility analysis between the European and Asian markets.
• In this report, o Use appropriate paragraphing o Use sub-headings o Reference the sources used with correct in-text citation conventions o Provide a full list of references at the end using correct referencing conventions o Check the safe-assign report and modify the submission if it is Medium or High risk.
Your final submission is due Friday of Week 6 at Midnight. Late submissions will attract penalties at the rate of -5% per day.
Assignment Requirements:
• Holmes Institute Cover Page [This is essential and must be completed accurately] • Executive Summary – This should be a concise synopsis of the whole report.
• Table of Contents – This should be well formatted with numerical sub headings
• Main Body of the report contains Section Headings for each paragraph listed
• Introduction – A brief summary of the selected MNE in terms of its primary activities and extent of global operations and some key financial / operational statistics.
• An Identification of TWO countries selected for market entry (one European and one Asian) • For each of the TWO countries provide a detailed analysis of:
• The current macro-environmental and geo-political forces impacting that country.
• Assessment of each country’s trade and business policy.
• An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country. (e.g. SWOT analysis)
• Conclusion – After evaluating both countries, students must make a recommendation of which country is most suited for market entry with your reasons and justification.
• Page Numbers must be used.
• Reference List at the end must be in the Harvard format and mainly academic Journal Articles.
• Students must also show adequate evidence of additional research with up to 10 academic reference sources provided.
• When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign (Self Check) using the final submission links by the due date. The percentage of similarity from the Safe Assign report is expected to be Low or Medium. • The report must be within the 2,000 word limit.
Marking Rubric
Excellent
4 marks Very Good
3.5 marks Good
2 marks Satisfactory
1.5 marks Unsatisfactory
1 or 0 marks
Executive Summary
Max 2 marks NA NA A good concise synopsis of the report A basic summary of the report only Missing or of no relevance.
Meaningless.
Macro-
Environmental
risks
Max 4 marks Macro-
Environmental risks have been
clearly identified and well –
articulated with relevant
evidence to
support.
Macro-
Environmental risks have been identified and
described with some relevant evidence to
support.
Macro-
Environmental risks have been identified and
well described, but evidence is
lacking in some areas.
Macro-
Environmental risks have been identified and
explained only.
Relevant evidence from research is lacking.
The attempt made in this section
is unsatisfactory
or is poorly composed
with content included of little or no relevance.
Geo-Political
Risks and
Opportunities
Max 4 marks Geo-Political
Risks and Opportunities
have been clearly identified and well – articulated with relevant evidence to support. Geo-Political
Risks and Opportunities have been
identified and described with some relevant evidence to support. Geo-Political
Risks and Opportunities have been identified and well described, but evidence is lacking in some areas. Geo-Political
Risks and
Opportunities have been
identified and
explained only.
Relevant evidence from research is lacking. The attempt made in this section
is unsatisfactory
or is poorly composed
with content included of little or no relevance.
Market Entry
Analysis of one country in the
European market and one country in the
Asian market
Max 4 marks The Market entry analysis
has been clearly identified and
well –articulated with relevant evidence to support. The Market entry analysis has been identified and described with some relevant evidence to support. The Market entry analysis has been identified and well described, but evidence is lacking in some areas. The Market entry analysis has been identified and explained only. Relevant evidence from research is lacking. The attempt made in this section
is unsatisfactory
or is poorly composed
with content included of little or no relevance.
Conclusion
Max 4 marks The conclusion is based on sound reasoning
supported by relevant
evidence and a
recommendation is clearly stated. The conclusion is justified with
some relevant
evidence and a clearly stated
recommendation is provided. The conclusion is logically stated with a
recommendation, but more
supporting evidence is required. The conclusion made is sound. A
recommendation is made, but
there is only a basic
justification and relevant
evidence is lacking. The conclusion
is unsatisfactory
or is poorly composed
with content included of little or no relevance.
Referencing
(in-text)
Max 1 mark n/a n/a n/a n/a 1 = Correctly done
0 = Incorrect
Reference List
(at end)
Max 1 mark n/a n/a n/a n/a 1 = Correctly listed
0 =
Incorrectly listed
Report
Total
20 marks
Comments
Specific feedback will also be provided by your tutor in Blackboard when grades are released. You should also consider seeking consultation prior to submitting your assignment and prepare a draft for review prior to final submission.
The Final Mark awarded will be released on Blackboard two weeks after submission, unless it is submitted late.