Hello,
Please find attached the guide for this assessment, and the assessment 1 (Assignment ID: oth200416545 from 2020.04.06) to be used as a base.
Dont forget the references in accordance with Havard Guide.
Cheers

Assessment 2 Information
Subject Code: MKT302
Subject Name: Digital Marketing
Assessment Title: Digital Marketing Strategy
Assessment Type: Length: Individual, Slide Deck Maximum of 10 slides
Weighting: 40%
Total Marks:
Submission: 100
Online
Due Date: Week 9
Your task
You are to create a 10-page digital marketing strategy slide deck for the brand that you selected for your first assessment. This assessment builds on assessment 1 and considers the strategy required by a brand of your choice to create a successful digital marketing presence.
Assessment Description
In this individual assessment, students will be given an opportunity to analyse and evaluate digital marketing strategies in comparison to traditional marketing strategies further by developing, planning and proposing targeted marketing solutions using a mix of digital and traditional marketing methods. The students will be required to demonstrate their ability to acquire the knowledge to predict future trends in Australias digital marketplace.
Assessment Instructions
You are to create a 10 PowerPoint slide deck that discusses a new digital marketing strategy for the brand that you selected for Assessment 1. Within your strategy, you will need to consider how the traditional channels the brand uses can integrate with digital channels and the broader implications of your strategy on the marketing mix.
In preparing the slide deck, you must address the following requirements:
• A succinct summary of the digital marketing audit that you have completed in Assessment 1.
• A detailed overview of the current digital marketing strategy.
• A set of new digital marketing strategy recommendations that are SMART.
• An action plan of recommended digital marketing strategy implementation (tools, budget and phasing).
Please ensure that you put in suitable images to support your slide deck.
You are required to have at least 5 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report.
Assignment Submission
This file must be submitted as a PowerPoint’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties? How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MKT302 Assessment 2 Marking Rubric – Digital Marketing Strategy 40%
Marking Criteria F (Fail)
0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75-84% HD (High Distinction) 85-100%
Summary of Digital
Marketing Audit
__/10 marks Your summary of Digital
Marketing Audit is vague and/or irrelevant and/or has major errors. You have provided a somewhat clear summary of the Digital
Marketing Audit that has major errors in highlighting key analysis and improvements. You have provided a mostly clear summary of the Digital
Marketing Audit that has minor errors in highlighting key analysis and improvements. You have provided a clear summary of the Digital
Marketing Audit that is free from errors highlighting key analysis and improvements. An excellent summary of the
Digital Marketing Audit that is free from errors highlighting key analysis and improvements.
Current digital marketing strategy
__/20 marks Your slide deck shows a lack of understanding of the current digital marketing strategy. You have identified the current digital marketing strategy with major errors in its interpretation. You have identified the current digital marketing strategy with minor errors in its interpretation. You have identified the current digital marketing strategy with no errors in its interpretation. You have provided an excellent identification of the current digital marketing strategy with no errors in its interpretation.
New digital marketing strategy
__/20 marks
You have identified a superficial set of digital marketing strategy
recommendations that do not improve conditions for the brand. You have provided a somewhat
SMART and researched set of digital marketing strategy, further
link to the insights from the current digital marketing strategy is needed. You have provided a mostly
SMART and researched set of digital marketing strategy that
draws insights from the current
digital marketing strategy by enhancing the goals of the brand. You have provided SMART and
researched set of digital
marketing strategy that draws
insights from the current digital
marketing strategy by enhancing the goals of the brand. You have provided a wellthroughout, SMART and
researched set of digital marketing
strategy that draws insights from the current digital marketing
strategy by enhancing the goals of the brand.
Implementation plan of the new strategy
__/20 marks
Your implementation plan is vague and/or does not link to
the set of new digital marketing strategy recommendations effectively. You have created a somewhat clear implementation plan that is realistic and achievable by considering budget and phasing. You have created a mostly clear implementation plan that is realistic and achievable by considering budget and phasing. You have created a clear implementation plan that is realistic and achievable by considering budget and phasing. You have created a detailed and well thought out implementation
plan that is realistic and achievable by considering an accurate budget and phasing.
Spelling and
Grammar
__/10 marks Your spelling and/or grammar is consistently incorrect, or report is not formatted correctly. You used mostly correct grammar, spelling and report format used
throughout, with consistent minor and/or major errors. You used mostly correct grammar, spelling and format used throughout, with an
occasional minor and/or major error(s). You used correct grammar, spelling and format throughout
the analysis, with the occasional minor error.
You used correct grammar, spelling and format throughout the analysis with no errors.
Format
__/10 marks The format chosen for your slide deck lacks thought and
consideration for the intended audience. The format chosen for your slide deck is satisfactory, but major
improvements would enhance its effectiveness. The format chosen for your slide deck is appropriate, but quite a
few improvements would be needed for a professional audience. Your slide deck is professionally presented and has been
submitted in a format that, with
some tweaks, could be suitable for a professional audience. Your slide deck is professionally presented and has been submitted in an entirely appropriate format.
In-text Citations
and Referencing
__/10 marks
Total Marks __/100 In-text referencing and/or reference list is mostly incorrect or non-existent. In-text referencing and the resultant reference list adheres to
Kaplan Harvard Referencing Style, with major errors. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing
Style, with minor errors throughout and the occasional major error. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing
Style, with only the occasional minor error. In-text referencing and the resultant reference list adheres to
Kaplan Harvard Referencing Style, with no errors.
Feedback and Grades will be released via Turnitin.
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