Student Assignment Covering Form
Course/Unit Information
Course Pearson BTEC Level 5 Higher National Diploma
Unit No. and Name Unit 32: Business Strategy
Unit code 32: K/508/0574
Unit Type Core
Batch SRE-BS-AssignmentBrief-2003
Instructor Information
Name Prof Ashmel
Phone +971 503301450
Email ashmel@westford.org.uk
Assignment Information
Full/ Part Assignment Full
Date Assignment Issued 30th March 2020
Date Assignment Due 25th April 2020
Turnitin Class ID 24350216
Turnitin Keyword BS2003
Student Information
(To be filled by the student prior to submitting the assignment)
Name
Email
Date of Submission
Student Assignment covering form is an integral part of the assignment document and should be submitted along with all submissions.

Student Declaration
I, ______________________, hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford University College rules and regulations about plagiarism and copying and agree to be bound by them. Attached is the Turnitin report for reference.
Students Signature :
Students Name :
Date :
Turnitin Screenshot :

Achievement Feedback Summary
Assessor’s Name Prof Sreekanth Nair
Pass Merit Distinction Grades Awarded
LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategies.
LO1, 2, 3 & 4
D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions. P1 Achieved/Not Achieved
M1 Achieved/Not Achieved
D1 Achieved/Not Achieved
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies. M1 Critically analyse the macro environment to determine and inform strategic management decisions.
LO2 Assess an organization’s internal environment and capabilities.
P2 Achieved/Not Achieved
M2 Achieved/Not Achieved
P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks. M2 Critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set.
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation. M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes.
P3 Achieved/Not Achieved
M3 Achieved/Not Achieved
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organization.
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation. M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives. P4 Achieved/Not Achieved
M4 Achieved/Not Achieved
Overall Feedback Summary
Over All Grade Date
[To Achieve a PASS, all P grade descriptors should be achieved; To achieve a MERIT, all P and M grade descriptors should be achieved; To achieve a DISTINCTION, all P, M and D grade descriptors should be achieved.]
Summative Feedback
Overall feedback on current work with emphasis on how the student can improve and achieve higher grades in future.
General Guidelines
Please read the instructions carefully and tick the checkboxes
Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form.
All assignments must be submitted as an electronic document in MS Word to the LMS (Use 10 Tahoma script).
Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford.
The results are declared only if the student has met the mandatory attendance requirement of 75% and/or a minimum of 50% under extenuating circumstances approved and ratified by the Academic Director. The student has to repeat the module (with additional fees applicable) if the attendance is below 50%.
The assignment should not contain any contents including references cited from websites like www.ukessays.com, www.studymode.com, www.slideshare.net, www.scribd.com
Submit the assignment in a MS Word document with the file name being:
First Name Last Name_ abbreviation of the subject.
Example: John Smith_BS.
Quick reference Checklist for the Students before submitting the assignment:
1. Adherence to the deadline of submission date
2. Original cover sheet and format retained
3. Student information and signature intact
4. Font style and size used as instructed
5. Harvard Referencing System and Citations are strictly followed

Business Strategy: Assignment Task
Assignment title BUSINESS STRATEGY
LO1: Analyze the impact and influence which the macro environment has on an organization and its business strategies.
LO2: Assess an organization’s internal environment and capabilities.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
LO4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organization.
Scenario:
McDonald’s established its first Hotel in 2001 in Switzerland. You are hired as a Corporate Strategy Consultant by McD [American Multinational Fast Food Company] to plan its entry strategy in United Arab Emirates [UAE] to set up its first Hotel in UAE. You have been assigned to prepare a report that includes the environmental analysis and strategic growth management plan based on the use of recognized internal and external analytical tools.
The report should include the following:
1. Critically analyze the impact and influence of macro environment in UAE on the strategic management decisions to be made by McD applying the PESTLE model.
2. Analyze the internal environment and strategic capabilities of McD using Value Chain Analysis.
3. Critically evaluate the internal environment to assess the organization’s internal structure, capabilities and skill set.
4. Evaluate the competitive forces in UAE applying Porter’s Five Forces Model for McD. Devise appropriate strategies to improve competitive edge and market position based on the outcomes of Porter’s Five Forces analysis.
5. Interpret and devise a strategic management plan for McD applying a range of theories, concepts and models like Porter’s Generic Strategies, Ansoff’s Matrix and Bowman’s Strategy Clock (all three models are mandatory).
6. In the proposed plan discuss the tangible and tactical priorities and objectives, and thereafter critically analyze and interpret the relevant information to produce strategic directions, objectives and tactical action which McD can adopt.
The submission on the LMS is in the form of an individual written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard Referencing System. The recommended word limit is 4000–5000 words, although you will not be penalized for exceeding the total word limit.