Recent Question/Assignment
HI6006 Competitive Strategy Tri2 2014
Guidelines for Group Assignment 2
Written document: A short report
Marks: 20
Report Due: Week 11
Words limit: 1200
• Students need to research and identify a company from the following industries to apply “AAA†framework:
- Car Industry (can be BMW in China as per subject outline or any other car company)
- Beer Industry
- Processed food
- Small goods
- Computer Hardware
- Computer Software
- Pharmaceutical Industry
• Each member needs to bring two journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this “AAA†framework.
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your recommendations!
• Every member needs to submit 2 articles each with their assignment (hard copy)
• Assessment criteria have been given in the subject outline.
• References Harvard style
===============
Assessment Criteria
Demonstrated knowledge of theory. The discussion should use the concepts covered in this subject.
Capacity to apply this theory.
The clarity of exposition
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The clarity and utility of the recommendation
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
2. Group Assignment 2 – Strategy development DUE Week 11
Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain the success of BMW in China.
Make a strategy recommendation for how BMW should approach the Chinese market in the future.
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report.
You should meet many times and discuss the issues identified in the report.
Each member of the group will be responsible for bringing two journal articles to the discussion. Each student will be identified in an appendix to the assignment along with the two journal articles this student brought to the discussion and a short paragraph about why these journal articles are relevant to the assignment. The ideas from these journal articles will be captured and discussed in the main body of the report.
All ideas in the report must be referenced using Harvard Referencing.
In the first half of the report you introduce ideas, then in the second half of the report you will discuss and evaluate these ideas to identify what is most important.
This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.
(1200 words, week 08, 20 marks)
Assessment Criteria
Demonstrated knowledge of theory.
Capacity to apply this theory to the development of a new strategy for BMW.
The comprehensiveness of the list of issues identified.
The clarity of exposition.
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The clarity and utility of the recommendation
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
Guidelines for Group Assignment 2
Written document: A short report
Marks: 20
Report Due: Week 11
Words limit: 1200
• Students need to research and identify a company from the following industries to apply “AAA†framework:
- Car Industry (can be BMW in China as per subject outline or any other car company)
- Beer Industry
- Processed food
- Small goods
- Computer Hardware
- Computer Software
- Pharmaceutical Industry
• Each member needs to bring two journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this “AAA†framework.
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your recommendations!
• Every member needs to submit 2 articles each with their assignment (hard copy)
• Assessment criteria have been given in the subject outline.
• References Harvard style
===============
Assessment Criteria
Demonstrated knowledge of theory. The discussion should use the concepts covered in this subject.
Capacity to apply this theory.
The clarity of exposition
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The clarity and utility of the recommendation
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
2. Group Assignment 2 – Strategy development DUE Week 11
Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain the success of BMW in China.
Make a strategy recommendation for how BMW should approach the Chinese market in the future.
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report.
You should meet many times and discuss the issues identified in the report.
Each member of the group will be responsible for bringing two journal articles to the discussion. Each student will be identified in an appendix to the assignment along with the two journal articles this student brought to the discussion and a short paragraph about why these journal articles are relevant to the assignment. The ideas from these journal articles will be captured and discussed in the main body of the report.
All ideas in the report must be referenced using Harvard Referencing.
In the first half of the report you introduce ideas, then in the second half of the report you will discuss and evaluate these ideas to identify what is most important.
This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.
(1200 words, week 08, 20 marks)
Assessment Criteria
Demonstrated knowledge of theory.
Capacity to apply this theory to the development of a new strategy for BMW.
The comprehensiveness of the list of issues identified.
The clarity of exposition.
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The clarity and utility of the recommendation
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
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