ASSESSMENT 2 BRIEF
Subject Code and Title MGT501 Business Environment
Assessment Internal and External Stakeholder Analysis
Individual/Group Individual
Length 2,500 words
Learning Outcomes This assessments addresses the following Subject Learning Outcomes:
c) Analyse and synthesise the fundamentals of business in the contemporary environment.
d) Construct and Justify a professional value proposition as a business practitioner
Submission 12 Week Delivery: By 11:59pm AEST/AEDT Friday of Module 5.2 (week 10)
Intensive Class: Due By 11:59pm AEST/AEDT Sunday of Module 5 (week 5)
Weighting 50%
Total Marks 50 marks
Context:
Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles. The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly influenced by the business activities, like customers, suppliers, competitors, society and government.
By understanding both perspectives, the business can engage and enhance communication with relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal stakeholders’ commitment in the business and the reputation of the business amongst external stakeholders.
Instructions:
In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future. Leading up to the assessment submission, you must
MGT501_ Assessment 2_Internal and External Stakeholder Analysis Page 1 of 6

participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are required in Modules 2-4.
Please Remember your contributions to the discussion topics are one of the assessment attributes.
(LMS please create an Assessment 2 Discussion Forum separately in the Assessment area of blackboard as students are required to participate in this to complete the assessment)
Presenting a business example and contributing to the discussion forum, you will:
· identify and analyse functional areas in the business
· identify and analyse the internal and external stakeholders
· compare two industries with each other
· create a stakeholder matrix
· discuss chosen stakeholders and industries in the context of relevant theories and frameworks
Suggested format
Your individual stakeholder analysis should follow standard report structure and include the following:
· Cover page
· Executive Summary
o A concise summary of the main report in bullet points
· Introduction and background information on your business example
· Main body
o Identify functional areas
o Identify internal and external stakeholders and their roles
o Identify the nature and degree of main stakeholders’ interests, and implications of conflicting interests
o Identify the level of main stakeholders’ influence
o Create a stakeholder matrix
o In the discussion forum, choose an example from your peers and compare the industry your business operates in with their industry, identify the main points of stakeholder dissimilarities and analyse the differences in stakeholder interests and influences
· Conclusion
· References
· Appendices (if necessary)
Support your observations and statements by incorporating links to theory and conceptual frameworks. Please ensure your sources are referenced clearly in the APA 6th style both in-text and in the reference list.
Referencing:
It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing here

http://library.laureate.net.au/research skills/referencing
Tips to get started:
PESTLE is a good tool to use to help you identify all stakeholders. By considering political, economic, social, technological, legal and environmental/ethical factors and how they relate to the business, it’s easy to identify stakeholders.
Submission Instructions:
Submit your Assessment 2 Internal and External Stakeholder Analysis in the submission link in the main navigation menu in MGT501 Business Environment by the end of Module 5.2 (week 10).
Intensive Class: Due By 11:59pm AEST/AEDT Sunday of Module 5 (week 5)
A rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Marking Rubric:
Your reports will be marked against the rubric, which is shown on the next pages. Please ensure that your submission addresses all five of the Assessment Attributes in the rubric.

Learning Rubric: Assessment 2 Internal and External Stakeholder Analysis
Assessment
Attributes Fail (Unacceptable)
0-49% Pass
(Functional)
50-64% Credit
(Proficient)
65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Limited understanding Knowledge or Thorough knowledge or Highly developed A sophisticated
Knowledge and of required concepts understanding of the understanding of the understanding of the understanding of the
understanding and knowledge. concepts and theory. concepts and theory. concepts and theory. theory.
Key components of the Resembles a recall or Supports personal opinion Discriminates between Systematically and
Understands theory assignment are not summary of key ideas. and information assertion of personal critically discriminates
and concepts addressed. substantiated by evidence opinion and information between assertion of
Often confuses assertion from the research/course substantiated by robust personal opinion and
of personal opinion with materials. evidence from the information
Percentage for this information research/course substantiated by robust
criterion substantiated by Demonstrates a capacity materials and extended evidence from the
30% evidence from the research/course materials. to explain and apply relevant concepts. reading.
Well demonstrated capacity to explain and apply relevant concepts. research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Contribution to the Never or rarely posted messages with very Simple entries lack insight, depth or are Entries show some insight, depth and are connected Entries show insight and depth. Entries show insight, depth and
discussion forum little or occasional activity. superficial. with events, topic or activity. The content of posts is understanding.
Percentage for this criterion
10% The entries are short and are frequently irrelevant to the events. Entries are typically short and may contain some irrelevant material. connected with events, topic or activity. The content of posts is connected with events, topic or activity, and are
MGT501_ Assessment 2_ Internal and External Stakeholder Analysis

They do not express opinion clearly and show little understanding. There are some personal comments or opinions which may be on task. These entries may contain some irrelevant material but are for the most part on task. supported by evidence and examples.
Entries are relevant with links to supporting material.
Limited synthesis and Demonstrated analysis Well-developed analysis Thoroughly developed Highly sophisticated and
Analysis and application with analysis. and synthesis of new knowledge with and synthesis with application of and creative analysis and synthesis with creative analysis, synthesis of new with
synthesis of new Limited application application. recommendations linked application of pretested existing knowledge.
knowledge based upon analysis. Shows the ability to to analysis/synthesis. models and/or
independently developed Strong application by
Demonstrates a clear interpret relevant models and justified way of pretested models
understanding of the information and recommendations linked and/or independently
practical applications and implications of relevant concepts literature. to analysis/synthesis. developed models. Recommendations are clearly justified based on the analysis/synthesis.
Percentage for this criterion Applying knowledge to new situations/other cases.
30%
Difficult to understand Information, arguments Information, arguments Information, arguments Expertly presented; the
Effective for audience, no logical/clear structure, and evidence are presented in a way that and evidence are well presented, mostly clear and evidence are very well presented; the presentation is logical, persuasive, and well
Communication poor flow of ideas, argument lacks supporting evidence. is not always clear and logical. flow of ideas and arguments. presentation is logical, clear and well supported by evidence. supported by evidence, demonstrating a clear flow of ideas and
Well-structured Line of reasoning is often Line of reasoning is easy to arguments.
report with a clear line of reasoning Audience cannot follow the line of reasoning. difficult to follow. follow. Demonstrates analytical skills.
MGT501_ Assessment 2_ Internal and External Stakeholder Analysis

Percentage for this criterion
20% Engages and sustains audience’s interest in the topic, demonstrates high levels of insight and analytical skills.
Demonstrates Demonstrates use of Demonstrates use of high Demonstrates use of Demonstrates use of
Correct citation of inconsistent use of credible and relevant quality, credible and good quality, credible high-quality, credible
key resources and good quality, credible resources to support and relevant resources to and relevant resources to and relevant resources
evidence and relevant resources develop ideas, but these support and develop ideas. support and develop to support and develop
to support and develop are not always explicit or arguments and arguments and position
Percentage for this criterion
10% ideas. well developed. statements. Shows evidence of wide scope within the organisation for sourcing evidence statements. Shows evidence of wide scope within and without the organisation for sourcing evidence

MGT501_ Assessment 2_ Internal and External Stakeholder Analysis