Here is the outline for the Midterm Project Phase 1 Implementation. The subsequent outline will guide you prepare in analyzing further concepts in developing a more feasible, usable and desirable Philippine export product. It is a must, therefore, that in order to create a relevant export product, we need to do preliminary research or investigation by doing the data gathering. And as you formulate your product concept, may you complete the analysis with full intensity of passion and creativity that your chosen product will opportunely bring contribution to our export business.
Product Theme:
“EXPORT! EXCITE! SUSTAIN!: DESIGNING ECO-SUSTAINABLE PRODUCTS FOR GLOBAL MARKETS”
.SPECIFIC INSTRUCTIONS.
1. THIS REQUIREMENT SHOULD BE DONE WITH YOUR PARTNER and should adhere to the general idea or concept of what the partners would like to propose in the final requirement.
2. Using GMID (Global Market Information Database) of EUROMONITOR INTERNATIONAL, gather relevant data and information pertinent to your APPROVED COUNTRY MARKET’S EMERGING/CONSUMER TRENDS. Provide findings as detailed as possible (including tables, figures, charts, etc.). Please do not forget to indicate the source(s) of information or references.
3. Based from item no. 2, come-up with a ONE-PAGE ESSAY/COMPOSITION about your findings and significant INSIGHTS of your reference country market that will lead you to a NEW PRODUCT OPPORTUNITY. Please take note that your new product concept should respond to a major need, demand or trend in the APPROVED COUNTRY MARKET. You may also explore other sources of information – other than Euromonitor International (e.g., journals, books, websites, and other research materials). The idea of this requirement is to be able to establish (in summary) your bases for your product proposal in Midterm Project Phase 2 Implementation.
4. Next step is to summarize in bullet points all the materials that you have gathered by using the SET Factors as a framework (4 insights per bullet point per S.E.T.). This will highlight in a nutshell that what you are proposing is definitely favorable to the target country market, and that is, feasible for export.
EXAMPLE: SET FACTORS THAT LED TO THE CONCEPTUALIZATION OF GOODGRIPS PEELER
.S.
Social
Trends ? Increased awareness for needs of physically challenged (for every bullet point -provide supporting statements/tables/figures based from your research and include the source of information)
? Universal design
? Increase in percent of people 65 & over
? Increase in culinary food preparation in the home
.E.
Economic Forces ? Seniors have disposable income (for every bullet point -provide supporting statements/tables/figures based from your research and include the source of information)
? Increase in money spent in house wares
? Adult children buying aids for aging parents
? Niche marketing
.T.
Technological Advancements ? Neoprene used in new application (for every bullet point -provide supporting statements/tables/figures based from your research and include the source of information)
? Pushing the boundaries of molding techniques
? New standard for manufacturing tolerances
NOTE: As you prepare your S.E.T. Factors, each bullet point should be supported with specific data
(it could be composed of statements, tables, relevant facts and figures) as based from your research materials.
5. Software: MS Word for your encoding
6. Page set up: Top [0.8”] Bottom [0.8”] Left [1”] Right [1”]
7. Text: Times New Roman Font 11
8. Spacing: Single space only [double-spacing after a paragraph] with page number found in
the right bottom part.
9. Paper size: Standard short bond paper
10. Title page: NAME OF THE PROPONENTS
SUBJECT CODE & SECTION
APPROVED TARGET COUNTRY MARKET
(indicate on the lowest part of the front page, placed in the left most side)
e.g. TRISTAN PHILIP MENDOZA and ARISTOTLE LICUANAN
EXPRMGT TE001
MACEDONIA
The students are highly encouraged to creatively look for MORE RELEVANT information (other than sources of information included in item 2). Let it be the goal of the students to exhaustively explore other research materials, which will contribute to the completeness of the data.
11. Due date of submission via bigsky is on: ______________________ (during our class time only).
IN SUMMARY, here are the orders of REQUIRED OUTPUT:
1. ONE-PAGE ESSAY COMPOSITION (HIGHLIGHTING THE NEED & CONSUMER PREFERENCES OF IDENTIFIED COUNTRY MARKET INCLUDING YOUR NEW PRODUCT CONCEPT/ PROPOSAL)
2. RESEARCH FINDINGS (SUPPORTING DOCUMENTS/DETAILS OF EMERGING TREND[S] OF THE IDENTIFIED COUNTRY MARKET)
3. SET FACTORS OF YOUR NEW PRODUCT CONCEPT. EACH BULLET POINT SHOULD BE SUPPORTED WITH A SPECIFIC DATA (COMPOSED OF STATEMENTS, TABLES, RELEVANT FACTS AND FIGURES).
4. ALL REQUIRED OUTPUT/FILES IN MS WORD FORMAT: PLEASE EMAIL THE FILE TO - ferdinand.alversado@benilde.edu.ph RECOMMENDED FILENAME (PHASE 1 MACEDONIA).
RATIONALE ON ECO-DESIGN
& SUSTAINABILITY
ECODESIGN is an approach to design of a product with special consideration for the environmental impacts of the product during its whole lifecycle. In a life cycle assessment the life cycle of a product is usually divided into procurement, manufacture, use and disposal.
As the whole product life cycle should be regarded in an integrated perspective, representatives from advance development, design, production, marketing, purchasing and project management should work together on the ecodesign of a further developed or new product as they have together the best chance to predict the holistic effects of changes of the product and their environmental impact. Environmental aspects, which ought to be analyzed for every stage of the life cycle, are:
• Consumption of resources (energy, materials, water or land area)
• Emissions to air, water, and the ground (our Earth) as being relevant for the environment and human health
• Miscellaneous (e.g. noise and vibration)
Waste (hazardous waste and other waste defined in environmental legislation) is only an intermediate step and the final emissions to the environment (e.g. methane and leaching from landfills are inventoried). Equally are all consumables, materials and parts used in the life cycle phases accounted and all indirect environmental aspects linked to their production.
Having made up a list on which phase of the life cycle has which particular environmental aspect, these aspects are evaluated according to their environmental impact on the basis of a number parameters such as extend of environmental impact potential for improvement or potential of change. According to this ranking the recommended changes are carried out and are reviewed after a certain time.
SUSTAINABILITY is the capacity to endure. In ecology, the word describes how biological systems remain diverse and productive over time. Long-lived and healthy wetlands and forests are examples of sustainable biological systems. For humans, sustainability is the potential for long-term maintenance of well-being, which has environmental, economic, and social dimensions.
Sustainability interfaces with economics through the social and ecological consequences of economic activity. Sustainability economics involves ecological economics where social, cultural, health-related and monetary/ financial aspects are integrated. Moving towards sustainability is also a social challenge that entails international and national law, urban planning and transport, local and individual lifestyles and ethical consumerism. Ways of living more sustainably can take many forms from reorganizing living conditions (e.g., ecovillages, eco-municipalities and sustainable cities), reappraising economic sectors (permaculture, green building, sustainable agriculture), or work practices (sustainable architecture), using science to develop new technologies (green technologies, renewable energy), to adjustments in individual lifestyles that conserve natural resources.
www.wikipedia.com
SUSTAINABLE PRODUCT POLICY
http://ec.europa.eu/enterprise/policies/sustainable-business/ecodesign/product-policy/index_en.htm
Sustainable and responsible business Ecodesign
The core of the Action Plan is a new product policy which rewards consumers' eco-friendly behaviors and producers' best products.
Most consumers are aware that their purchases can contribute to protect the environment. But they need to know which products are eco-friendly or energy efficient, to make the right choice: Labelling
Consumers may also be put off by higher purchasing price for these products compared to other products.
Manufacturers, if uncertain about the future demand for eco-friendly products, are not encouraged to invest in such products, although this is the key to make them cheaper in the mid term: Incentives
Consumers' behavior also depends on the range of products available on the market, and of their environmental performance. The worst products should be phased out, and environmental standards should be updated regularly: Ecodesign
In the future, as energy and natural resources become scarcer and more expensive, and as climate change becomes a growing concern, those companies manufacturing eco-friendly products will benefit from huge market opportunities. They will also contribute to global stability. Firms are investing sooner rather than later in eco-friendly products and technologies will therefore be first movers and benefit from competitive advantages.
SUSTAINABLE AND RESPONSIBLE BUSINESS
Labeling
In the future, climate change and growing energy and resource demand may challenge the continuous improvement of our life style and well-being. But buying resource-efficient and eco-friendly can help save natural resources as well as money… For example, a household appliance with low electricity or gas consumption allows savings on energy bill, at a time when energy prices steadily increase. With better window insulation, households could spend 13% less money on their homes.
But consumers are not always aware of the energy consumption of the products they buy. Some labels exist for -white- household appliances such as washing machines, but not for all products having an impact on energy consumption or resource depletion, such as windows or water-using devices.
The Commission intends to extend the mandatory energy and environmental labeling to a wider range of products. The Commission also proposed some improvements to the voluntary Eco-label (whose flower indicates products attaining maximal environmental excellence).
It is true, however, that consumers, though aware of resource-efficient and eco-friendly products, may be put off by a higher purchasing price compared to other products. This is why incentives are needed to help consumers buying these products.
ECO-CONSCIOUS DESIGN
http://artwithoutalicense.blogspot.com/2009/01/eco-conscious-design.html
Eco-friendly design.
Is the role of an eco conscious designer solely limited to the products they use and provide for clients?
Eco design begins with the cultural understanding of a product and its context?
Bringing awareness into our business practice of ways of living in respect to others, other environments, businesses, cultures, etc. is a key component in operating a sustainable business. Although profit is major, creating a platform of sustainable practice is no longer an option in today's business environment. Wal-Mart once reviled for its business practices involving employee treatment and resource usage, is now leading the industry in implementing energy reduction methods. Scale has a lot to do with Wal-Mart's new position. Simply changing all their lighting to compact fluorescence bulbs has saved them millions and garnered them new respect for leading the way. What brought about this transformation? Public pressure and economic pressures related to rising energy costs.
Eco conscious design is more a question of either choosing a reactionary business strategy or being a leader in the business world by creating a viable business model demonstrating the effectiveness of sustainability and eco consciousness that does not value profit over people.
Other interesting topics and readings on Ecodesign
http://ec.europa.eu/enterprise/policies/sustainable-business/ecodesign/index_en.htm
http://www10.mcadcafe.com/nbc/articles/2/571646/bold-new-standard-eco-design-electronic-products
http://eco.samsungtechwin.com/product/prd_labeling.asp
http://www.cfsd.org.uk/ (Center for Sustainable Design)
http://www.eceee.org/Eco_design/ (The Ecodesign Directive for energy-related products)
Here is the outline for the Midterm Project Phase 2 Implementation. The subsequent outline will guide you prepare in finalizing your new product concept that was based from the emerging trends of your target country market. This requisite will be carried in the final requirement.
Product Theme:
“EXPORT! EXCITE! SUSTAIN!: DESIGNING ECO-SUSTAINABLE PRODUCTS FOR GLOBAL MARKETS”
.SPECIFIC INSTRUCTIONS.
1. Based from the NEW PRODUCT CONCEPT that you have adapted from the EMERGING TREND(S) of your APPROVED COUNTRY MARKET, discuss in full details the RAW MATERIAL(S) that you will use/adapt for you FINAL PRODUCT PROPOSAL. As we have agreed, 50% of raw materials should come from the Philippines and the other 50% may be generated/ outsourced from the other countries. We have highlighted that no food products (and drinks) will be accommodated this term. Please include the following:
a. Per raw material used: Components, structure and chemical composition of the raw materials used
b. Per raw material used: Discuss in details the benefits, advantages, features and its functions
c. Sources of raw materials (in the Philippines or from other countries specifically for imported materials/ingredients), et. al. relevant information about the utilization of the adapted raw material[s].
The students are highly encouraged to creatively look for MORE RELEVANT information. Let it be the goal of the students to exhaustively explore other research materials, which will contribute to the completeness of the data gathered in the identification/selection of final product Include, if available, all tables/figures/ diagrams pertinent to the raw material(s) used.
2. Next step is to finalize your product proposal using the outline below:
FINAL PRODUCT PROPOSAL Example: FOLDABLE ERGONOMICALLY-DESIGNED BICYCLE
Product Description
3-5 sentences only (based from BAFF Matrix)
BENEFITS ADVANTAGES FEATURES FUNCTIONS
With at least 3 descriptions/indicators
With at least 3 descriptions/indicators
With at least 3 descriptions/indicators
With at least 3 descriptions/indicators
3. Please provide actual final product design sketches (including basic measurements, packaging, drawings or illustrations to further visualize the final product proposal [colored illustrations are desirable!])
4 Software: MS Word for your encoding
5 Page set up: Top [0.8”] Bottom [0.8”] Left [1”] Right [1”]
6 Text: Times New Roman Font 11
7 Spacing: Single only [double-spacing after a paragraph only]
8 Paper size: Standard short bond paper
9 Title page: as cover page (encoded in the lower part)
NAME of the proponent
FINAL PRODUCT PROPOSAL
TARGET COUNTRY MARKET
10 Due date of submission VIA Bigsky is on: _____________(during our class time only). FILENAME FORMAT: PHASE 2 Time New Roman (your approved country market).
IN SUMMARY, here are orders of the REQUIRED OUTPUT IN ONE SOFT-COPY FILE ONLY:
1. DISCUSSION OF RAW MATERIALS
a. DOCUMENTATION OF INFORMATION ABOUT THE ADAPTED RAW MATERIAL(S) FOLLOWING THE OUTLINE IN ITEM NO. 1
2. B-A-F-F MATRIX OF YOUR FINAL PRODUCT PROPOSAL USING THE OUTLINE IN ITEM NO. 2.
3. PRODUCT CONCEPT ILLUSTRATIONS/DRAWINGS (IN FULL COLOR) WITH EXACT DETAILS & SPECIFICATIONS.
Product Theme:
“EXPORT! EXCITE! SUSTAIN!: DESIGNING ECO-SUSTAINABLE PRODUCTS FOR GLOBAL MARKETS”
Here is the outline for the Final Project Phase 3 Implementation. The subsequent outline will guide you in finalizing your PRODUCT FEASIBILITY COMPONENT of your chosen product. This requisite will be carried in the final requirements, particularly in the preparation of the actual/mock-up/prototype development of your product.

.SPECIFIC INSTRUCTIONS.
1. THIS REQUIREMENT SHOULD BE DONE WITH YOUR PARTNER.
2. Kindly refer to the attached PRODUCT FEASIBILITY OUTLINE. Provide the necessary information using the said outline.
3. Software: MS Word for your encoding
4. Page set up: Top [0.8”] Bottom [0.8”] Left [1”] Right [1”]
5. Text: Times New Roman Font 11
6. Spacing: Single only [double-spacing after a paragraph only]
7. Paper size: Standard short bond paper
8. Title page: ALL IN CAPITAL LETTERS (EXAMPLE OF TITLE PAGE)
encoded in the lower most part of the paper
A PRODUCT FEASIBILITY ON THE EXPORT OF ECO-DESIGN BAG TO SKOPJE, MACEDONIA
TRISTAN PHILIP N. MENDOZA & ARISTOTLE LICUANAN
EXPRMGT TE001
9. Please do include page number.
10. The students are highly encouraged to creatively look for other research materials [e.g. Euromonitor, journals, books, periodicals, etc.] that would contribute to the completion of the product proposal.
11. Printed copies should only be stapled. You may use recycled papers. No slide folder needed!
12. Due date of submission VIA Bigsky is on: _________________(during our class time only). FILENAME FORMAT: Phase 3 Macedonia (your approved country market). Thank you ?

PRODUCT FEASIBILITY OUTLINE Study Title: (Example) A Product Feasibility on the Export of Eco-design Bag to Skopje, Macedonia

A. PRODUCT DESCRIPTION: Need: Describe customer need
A.1. N-S-P-P-USP MODEL Situation: Detailed description of when, how, why, where product is used
Person: Detailed description of customer who would likely use the product
Product Description: Product concept description
USP: Unique selling proposition of the product

The Art of Finding Your Unique Selling Proposition
[Source: http://www.businesstown.com/advertising/ basic-usp.asp]
Positioning is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings. Positioning is vital for distinguishing your offering from everybody else's.

A.2. Product Expansion Grid Analysis Describe and explain strategy why your final product concept is in the PRODUCT DEVELOPMENT product and market growth strategy part of the ANSOFF MATRIX (Product/Market Expansion Grid).

Existing Product New Product
Existing Market Market Penetration PRODUCT DEVELOPMENT
New Market Market Development Diversification

A.3. Product Life Cycle Describe and explain PLC of the product category/ industry where product is included

PLC MODEL PLC Hypothesis Proof Proof Source

A.4. B-A-F-F Matrix Please refer to the BENEFITS, ADVANTAGES, FEATURES and FUNCTIONS of your product. This is supposed to be the IMPROVED AND REVISED VERSION from the FINAL & APPROVED PRODUCT CONCEPT.

B. PRODUCT SPECIFICATION:
B1: Product Diagram Detailed product schematic diagram (include measurements, actual material used, correct texture, exact color to be adapted, etc.)

C: PRODUCTION PROCESS:
C1: Production Process Flow Chart Show/ label Production Process Flow Chart: Indicate Source/Basis of Production Process (in flow chart/graphical form)

C2: Process Information of major process steps Process Step Number Info Needed Info Source

1