Objective(s): This addresses subject learning objective(s):
1. Analyse the connections between and impacts on an organisation's strategy and innovation processes of social, technological, economic and environmental changes
2. Plan for major business uncertainties using scenarios and scenario planning to design flexible strategic plans
3. Apply strategic management prindples, analytical tools and concepts in the construction and/or critique of a strategic plan
4. Justify strategic recommendations and actions in a challenging business context
This addresses program learning objectives(s):
- Access and analyse relevant management knowledge and concepts to understand
management practice in a global workplace
- Apply relevant management knowledge and concepts to decision-making in professional
practice (1.2)
Length: 3500 (x-10%)words excluding Executive Summary, reference and any supporting Appendices
Task: This is a research report on the Strateeic Issues faced by a particular business or organisation in its effort to relocate to a particular market and the Strateeic Recommendations on how to addressthem. This report asks you to undertake an assessment of the major strategic issuesthe businessor organisation will face before and after successful relocation to the new market. It also asks you to articulate the strategic analysis tools/frameworks thatyou envisage being most useful for your analysis and your evaluation to ensure relevant strategic information is espoused on the organisation. Importantly, the main task involves; identification of the main strategic issues and well-conceived recommendations succinctly and professionally structured. The report will be submitted online through turnitin or as requested by your tutor Assesswment 2 (Individual Report) Alibaba is China's largest e-commerce platform. To grow and fortify its competitive edge, Alibaba has derided to relocate its Head Quarters (HQ) and Warehouse to the United Stated (US). Alibaba hopes to recruit and tap in to the stronger power purchasing parity of the American consumers. However, Alibaba is also concern with the power of competitors in the US. Importantly, the stopping of HUAWEI's expansion in the US by the US government and trade tensions between US and China should give Alibaba food for thought. Therefore, Alibaba has tocarry out a detailed analyse, learn and understand the US- host country before arrival and how to better settle on arrival. The report should identify macro environmental (PESTEL framework highly recommended) issues with the potential to inhibit Alibaba successful relocation. Also, the report should pay close attention to issues such as industry competitive forces (Porter's Five Forces Framework would help) in the host country, and analysis of the strategies used by the major competitors in the host country. Moreover, the report should clearly identify, through employment of framework such as VRIO the strength and resource position Alibaba will have to count on to mount a successful competitive fight in order to establish its position in the host country. The assessment will be marked on the quality of the identification, description and analysis of critical strategic issues and appropriate recommendations to address these issues; the inclusion of appropriate material data and grammar and written English. Personal interviews are not recommended since confidentiality and ethical considerations have to be observed. You must do relevant additional research (apart from accessing the information on websites of the company)to successfully complete your analysis. The relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.
Assessment 2 (Research Report(
Alibaba is China's largest e-commerce platform. To grow and fortify its competitive edge, Alibaba has derided to relocate its Head Quarters (HQ) and Warehouse to the United Stated (US). Alibaba hopes to recruit and tap in to the stronger power purchasing parity of the American consumers. However, Alibaba is also concern with the power of competitors in the US. Importantly, the stopping of HUAWEI's expansion in the US by the US government and trade tensions between US and China should give Alibaba food for thought. Therefore, Alibaba has tocarry out a detailed analyse, learn and understand the US- host country before arrival and how to better settle on arrival. The report should identify macro environmental (PESTEL framework highly recommended) issues with the potential to inhibit Alibaba successful relocation. Also, the report should pay close attention to issues such as industry competitive forces (Porter's Five Forces Framework would help) in the host country, and analysis of the strategies used by the major competitors in the host country. Moreover, the report should clearly identify, through employment of framework such as VRIO the strength and resource position Alibaba will have to count on to mount a successful competitive fight in order to establish its position in the host country. The assessment will be marked on the quality of the identification, description and analysis of critical strategic issues and appropriate recommendations to address these issues; the inclusion of appropriate material data and grammar and written English. Personal interviews are not recommended since confidentiality and ethical considerations have to be observed. You must do relevant additional research (apart from accessing the information on websites of the company)to successfully complete your analysis. The relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.