ASSESSMENT 3 BRIEF
Subject Code and Title SPO201 - Sports Law
Assessment Assessment 3 - Commercial Report
Individual/Group Individual
Length 2000 words +/- 10%
Learning Outcomes a) Demonstrate the relationship between sport and law
b) Apply the principles of sports law to applicable issues in the sports industry
c) Analyse and evaluate contracts and sponsorship agreements in sport
e) Examine legal and regulatory arrangements for sport in an international context
Submission By 11:55pm AEST/AEDT Sunday End of Week 12
Weighting 40%
Total Marks 100 marks
Context:
Refer to the same Olympic sport you selected in Assessment Two. You are now ready to enter into commercial agreements with many of the stakeholders who will support your National Championships. Prepare a report for your State and National Associations so that they understand your plans to commercialise this event.
Instructions:
This is an individual report of 2000 words plus references.
Refer to Modules 2-6 and address the following:
? Summarise the key points of the Participation Agreement that will form the contractual arrangements between the Local Organising Committee (LOC) and the athletes. Assume that you will be paying athletes an appearance fee and in exchange the athletes will need to publically support your event.
? Comment on any taxation implications for the athletes.
? Develop a trademark for your National Championships and describe how you will protect this intellectual property.
? Discuss the Broadcast opportunities available for your National Championships including one television network and one example of ‘new media’.
? Discuss the major venue you secured for this event, and your expectations of a ‘clean stadium’.
SPO201_Assessment 3 Commercial Report 091117 Page 1 of 6 ? Summarise the 10-12 corporate sponsors you will target for this event and your contract expectations, including length of contract for each partner, the investment from each partner and the partners who will receive signage rights within the venue.
? Include the Corporate Hierarchy you have created for the corporate partners.
? Explain how you will protect your corporate partners from ambush marketing.
? Discuss three merchandise items you will create for this event including the licensee for each item, the classification for each item and the mechanisms you have in place to control the quality of the products.
? Finally, it will be critical that you protect the reputation of your commercial partners and deliver a successful National Championships. Briefly explain the strategies your LOC will put in place to 1) address athletes who may bring the sport into disrepute and 2) follow the expectations of the WADA World Anti-Doping Code.
Submission Instructions:
Submit the report via the Assessment link, in the main navigation menu, in SPO201, by the end of week 12. The facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
SPO201_Assessment 3 Commercial Report 091117 Page 2 of 6
Learning Rubrics
Assessment Attributes Fail (Unacceptable) Pass
(Functional) Credit
(Proficient) Distinction (Advanced) High Distinction (Exceptional)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and
application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and
application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior
quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in
achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Content, Audience and
Purpose
SLO addressed:
a) Demonstrate the relationship between sport and law.
b) Apply the principles of sports law to applicable Does not meet minimum standard
Demonstrates no awareness of context and/or purpose of the assignment. Meets minimum standard
Demonstrates limited awareness of context and/or purpose of the assignment. Moves beyond
minimum standard
Demonstrates consistent awareness of context and/or purpose of the assignment. Exceeds minimum
standard
Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Exceeds minimum standard and exhibits
high levels of
independence
Consistently demonstrates a systematic and critical understanding of context and
issues in the sports industry.
c) Analyse and evaluate contracts and sponsorship agreements in sport
e) Examine legal and regulatory arrangements for sport in an international context.
35%
purpose of the assignment.
Knowledge and
understanding
SLO addressed:
a) Demonstrate the relationship between sport and law.
b) Apply the principles of sports law to applicable issues in the sports industry.
c) Analyse and evaluate contracts and sponsorship agreements
in sport Limited understanding of required
concepts and knowledge
Key components of the assignment are not addressed.
Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts.
Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to
e) Examine legal and regulatory arrangements for sport in an international context.
35%
capacity to explain and apply relevant concepts. new
situations/further learning.
Use of academic and discipline conventions
and sources of evidence
SLO addressed:
a) Demonstrate the relationship between sport and law.
b) Apply the principles of sports law to applicable issues in the sports industry.
c) Analyse and evaluate contracts and sponsorship agreements
in sport
e) Examine legal and regulatory arrangements for sport in an international context.
15% Poorly written with errors in spelling, grammar.
Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop ideas.
There are mistakes in using the APA style. Is written according to academic genre (e.g. with introduction, conclusion or summary) and has accurate spelling, grammar, sentence and paragraph construction.
Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well developed.
There are no mistakes in using the APA style.
Is well-written and adheres to the academic genre (e.g. with introduction, conclusion or summary). Demonstrates consistent use of high quality, credible and relevant research sources to support and develop ideas.
There are no mistakes in using the APA style. Is very well-written and adheres to the academic genre.
Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key reading.
There are no mistakes in using the APA style. Expertly written and adheres to the academic genre.
Demonstrates expert use of high-quality, credible and relevant research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key reading.
There are no mistakes in using the APA Style.
Effective presentation and communication SLO addressed:
a) Demonstrate the relationship between sport and law.
b) Apply the principles of sports law to applicable issues in the sports industry.
c) Analyse and evaluate contracts and sponsorship agreements in sporte) Examine legal and regulatory arrangements for sport in an international context.
15% Information is difficult to understand for the audience. No logical/clear structure and spelling and grammatical errors throughout. No headings, subheadings or inconsistent with Assessment Guidelines.
Poorly presented. Little or no use of presentation aids and/or presentation aids and material and irrelevant. Information is not always clear and logical to understand for the audience and lacks clear structure. some spelling and grammatical errors throughout. Limited headings, subheadings or inconsistent with
Assessment Guidelines.
Reasonable presentation of report. Little use of presentation aids. Information is mostly clear and logical to understand for the audience. A clear structure and few spelling and grammatical errors throughout. Use of headings and subheadings consistent with Assessment Guidelines.
Good presentation of report. Effective use of presentation aids. Information is clear and logical to understand for the audience and well supported by evidence. Engages the audience. Very minor spelling and grammatical errors throughout. Use of headings and subheadings consistent with Assessment Guidelines.
Careful and well prepared presentation of report and presentation aids. Information is logical and persuasive and demonstrates a very clear flow of concepts to the audience. Engages and sustains the audience’s interest in the topic. Very strongly supported by evidence. Free of spelling and grammatical errors throughout. Use of headings and subheadings consistent with Assessment Guidelines.
Effective use of diverse presentation aids.