SUPPLEMENTARY ASSESSMENT FOR IM GRADES
DUE 15 August 2014
Student requirements
The objective of this assignment is to assess your basic understanding in the course in which
you received an IM grade.
Word Length: 1500 words
Scenario
Company ABC is an IT company with client in many international countries. The company is
currently situated in Australia and develops applications for the web and smartphone
platform.
The most popular application of the company is a software that provides last minute ticket
options to consumers that are looking for cheap deals. ABC is aware that due to competition,
their most popular application will not continue to bring in royalties and commissions. In fact,
this application has seen a decrease of revenue of about 10 – 12% for the past five years.
Current sales forecast has indicated that this will not be the case (the revenue will
significantly decline) due to other products emerging in the market, customer preferences,
market distribution and price competition.
The CEO had asked an internal team to review changes that are needed in order to increase
organisation’s revenue, along with upgrades to software to meet the demands for the future.
The proposed changes include writing new modules to suit emerging customer preference,
licensing options, access to social media through mobile devices and smartphones. The CEO
also wanted an upgrade to infrastructure used to distribute this application as well as test
them, and a redesign of the processes in the processes with solid metrics relating to the
increase in customer markets.
Within the above scope, your task is to develop a plan for ABC. If any parts of the scenario
are unclear, you are allowed make necessary assumptions, but the assumptions should be
realistic. Your task is to develop a document to provide an initial idea and scope as to the
steps to be taken by ABC in order to increase their revenue. The above report should
contain the fundamental learning blocks of your course (for example weekly materials
provided to you) and articulate the same in the document.
The document is expected to have the following structure:
1. Scope of the problem
2. Assumptions made
3. Key issues for consideration (at least three key issues to be identified within the scope
provided)
4. Detailed discussion on these key issues, with revenue growth plan clearly elaborated
5. Risk in your proposed revenue growth plan
6. A table of how weekly learning was employed in the document
7. Summary of recommendations
8. References