ASSESSMENT TASK 3

Subject Name: Advanced Business Communication
Subject Code: BAS22 A or BAS22 B
Method / Type: Group Report and Oral Presentation
Assessment No.: Three (3)
Group or Individual: Group /Team of 2 or 3 (No larger)
Length: 800 -1000 words (+ / – 10%) for the report. Plus approximately 5-10 slides for the PowerPoint visual aid
Total Marks: 80 i.e. 55 for report & 25 for Oral Presentation Weighting: 25%
Trimester/ Year: One (1) 2019
Submission Date: Week 10 Report and Oral Presentations (Monday 1 April 2019)
Lecturer’s Name: Sue Cameron (sue.cameron@ubss.edua.u)
Please always quote your student, class and assessment numbers
Assessment Instructions: (please read carefully)
• Working in teams of 2 - 3 students complete a written report in MS Word, based on one of the allocated business case studies on page two
• Teams to elect a Team Leader who is responsible for delegating responsibilities and coordinating the project
• The Team Leader must select the team members to be responsible for either 2 or 3 sections of the report (depending on the number in the team). This includes research and writing
• This research on the organisation is to determine the effectiveness of the various forms of communication used by the organisation and if this attributed to its failure or success
• You must use the following:
o A colourful title page (as per example on Moodle, but using a different graphic/visual)
o Five subheadings to be;
1. Executive Summary
2. Background on the Company
3. Analysis and any Reasons for Failure
4. Conclusions & Recommendations
5. At least two (2) References (Reference List on a separate page)
• Please insert appropriate graphics in your report
• Team Leader to submit the whole report on Turnitin and the rest of the team to just upload just the title page by the due date (an example of a title page is at the top of the page in Moodle)
• To save your documents please click on File and Save As using the Team number and topic name and your student ID number e.g. Team 3 Exxon Student 4100000

Case Studies and Questions to be answered: (numbers to be drawn ‘out of the hat’ and selected by the lecturer)
• Team 1: – Exxon Valdez
http://faculty.buffalostate.edu/smithrd/pr/exxon.htm
• Team 2: A case for Wildlife
https://ssir.org/case_for_communications/entry/a_chorus_for_wildlife
• Team 3: Emirates Airline
https://amecorg.com/case-study/flight-ek521-crisis-report-emirates-airline-2/
• Team 4: White Ribbon Day
https://amecorg.com/case-study/white-ribbon-2016-white-ribbon-day-2/
• Team 5: Maybelline Cosmetics
https://amecorg.com/case-study/hyper-sharp-liner-maybelline-new-york/
• Team 6: Hyatt Regency
https://www.thinkreliability.com/case_studies/root-cause-analysis-of-the-hyatt-regency-disaster-cautionary-tale-about-assumptions/
• Team 7: Johnsons Health Tech
https://amecorg.com/case-study/run-for-love-johnson-health-tech-co-ltd/
• Team 8: Childcare
https://amecorg.com/case-study/big-change-starts-small-yr-new-zealand/
• Team 9: Skoda cars UK
https://amecorg.com/case-study/skoda-goes-off-road-for-success-skoda-uk/
• Team 10: Samsung 7
https://amecorg.com/case-study/note-7-paul-hender/
• Team 11: e-Bay
https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/
• Team 12: The Acme Electric Company (Case 2 on website)
https://pressbooks.bccampus.ca/technicalwriting/chapter/casestudy-costpoorcommunication/
• Team 13: The Mars Orbiter space Craft
https://www.nzherald.co.nz/university-of-auckland/news/article.cfm?c_id=1503679&objectid=11829575
Four Questions to be answered in your Report: (either in the analysis or recommendation sections of the report)
1. What parts of the communication process did the organisation neglect or deal with inadequately? Or
2. What did the organisation do to communicate with its stakeholders?
3. Identify the ‘receivers’ with whom the organisation was attempting to communicate?
4. Describe the most appropriate channels of communication that the organisation should have used with each of the ‘receivers’
Structure of the Report:
Using the How to write a report as on Moodle follow the structure as on Slide 3
NB. Reports contain a headings and subheadings (unlike essays). For headings use a larger font, bold but not underlined
Please ensure your report:
• Includes a title page including your name(s), student ID (s) subject name and number assessment title and number, plus the topic name, addressed to and the date in the correct format with a visual/graphic
• No Table of Contents please - if under 10 pages
• Please use graphics and/or lists in your report (i.e. bullet points and numbers) and no long sentences i.e. Use Plain English
• 800 – 1,000 words (+/- 10%) words long (length as a guide only)
• Submitted electronically onto in MS Word format, Arial or Calibri font, 12 pt., 1.5 line spacing
• Is of a professional standard (spelling, grammar, punctuation)
• Insert a page number at the bottom of each page using Insert, page number, bottom of page and select Bold 3
• Use Show/Hide and Print Preview to ensure that your layout is correct (i.e. margins and spaces)
• Your report must contain some relevant graphics (see document design Lecture Notes in week 3)
• Must have 2 references and structured in the Harvard Style of Referencing (also on Moodle)
• Read the following marking forms which will assist with the writing of your report and presentation
The Oral Presentation:
• The findings will be presented as a report to senior management (please check with How to write a report on Moodle at the top of the page)
• The report will also be presented to the class in short form using PowerPoint as a visual aid. To be between 5 -10 minutes in duration
• Firstly, read the Marking Form carefully so you know what you are being assessed on
• Prepare a PowerPoint presentation (visual aid) of up to 10 numbered slides (2 slides per minute)
• If you have not used PowerPoint before you need to read the Notes on Moodle and ask your lecturer for any assistance
• Use graphics / pictures on your PowerPoint slides
• Use either 28 or 34 size fonts and only 3 – 4 key points on each slide and size 40-44 for headings
• Student group to share the preparation and delivery of the oral presentation equally
• The presentation should take no longer than 10 minutes (marks will be deducted if too long)
• Please practice your presentation and look at your audience not just at PowerPoint slides
Plagiarism Statement:
• An intentional or unintentional Plagiarism is deemed by GCA as cheating and is completely unacceptable. The assessment must be formatted in the student’s own words. Where the internet is used for research, a reference list must be listed as an appendix at the end of the assignment. The Harvard referencing system must be applied. http://en.wikipedia.org/wiki/Wikipedia:Harvard_referencing
• Any plagiarism will result in a ZERO mark for that assignment. This includes the submission of assignments that are not the student’s own work or does not acknowledge the work of others.
Report Marking Form (marked by the lecturer)
Student Name:
Student ID Number:
Name of Team and case study:

Structure
Excellent Good Average Not Adequate Comment
5 4 3 1
Well organised and logical
Appropriate structure
Style
Excellent Good Average Not Adequate
5 4 3 1
Business Language is clear and concise
Free of grammar and spelling errors
Overall presentation
Referencing
Excellent Good Average Not Adequate
5 4 3 1
Use of varied sources
Recognised referencing style (Harvard)
Quality of sources used
Content
Excellent Good Average Not Adequate
5 4 3 1
Were the topic/questions answered?
Mature understanding of the material
Independent thought used
Overall Feedback:
Total Mark: / 55
Worth /Weight: 15%

Oral Presentation Marking Form
Student Name(s) Student ID Number(s) Name of Team and case study

Item Value Mark given Comments
Effective opening and Introduction 2
Interesting content and covered major aspects of case study 3
Case study related to communication 3
Effective closing or summary and any recommendations 2
Kept the audience’s interest 1
Worked well as a team 1
Clear and easy to understand visual aids 2
Requested questions and answered them correctly 1
Clearly spoken and easy to understand 2
Used graphics 1
Kept PP simple with a min of 32 size font 2
Followed Instructions 1
Had obviously practised 4
Total Marks 25

Weighing: 10%
Overall Feedback:
Lecturer: Sue Cameron Date: