BUS705 Innovation and Management Decision Making Student:
Assessment Task 1: Blog post Rubric - Assessment Criteria
Write a professional blog article on how forces (trends) in the business environment require organizations/companies to be innovative, using examples, data, and image(s) as evidence for your claim. Ensure the arguments within your blog article are supported by credible theory, evidence, and examples.
To do so, select one or two of the forces that we examined in week one and draw on external, real-world information as well as one or two other relevant concepts from the first weeks of the course to make your argument.
Examples:
1) You might select the environmental forces and trends that require an innovative response from a company/organization and discuss what type of decision-making model (e.g. rational, real world complications, or contingency) and business paradigm(s) would support such an innovative response.
OR
2) You might select technological and socio-cultural forces and trends that require an innovative response from a company/organization and discuss which strategic innovative respond (e.g. limpet, cautious, or innovative) and what business paradigm(s) would support such an innovative response.
OR
3) You might select economic and technological forces and trends and discuss the type of management theory (e.g. theory X, Y, or Z) and the type of business decision (e.g. strategic, tactical, operational, or micro) that would support an appropriate innovative response.
Your blog post will also need to conform to an appropriate presentation format, including correct citing of references, structure of the post, and an appropriate headline.
Knowledge of a blog (digital communication tool) to present, share and communicate in a business context: Follows blog style conventions to communicate professionally using a blog. (10%)
HD D C P F
Demonstrates comprehensive knowledge of a blog for presenting, sharing and communicating in a business context. Demonstrates very good knowledge of a blog for presenting, sharing and communicating in a business context. Demonstrates good knowledge of a blog for presenting, sharing and communicating in a business context. Demonstrates knowledge of a blog for presenting, sharing and communicating in a business context. Demonstrates little or no knowledge of a blog for presenting, sharing and communicating in a business context.
Ability to communicate effectively using a blog: Digital communication, using a headline and clarity of structure, spelling, word choice, grammar expression, easy to follow and appropriate referencing. (25%)
HD D C P F
Catchy and engaging headline, well-structured. Demonstrates highly effective ability to use a blog to communicate in a highly professional, persuasive, accurate and compelling manner. Demonstrates a sophisticated appreciation of the importance of netiquette by exhibiting a very high level of courtesy, consideration, respect, factual, grammatical and spelling accuracy. Referencing accurately follows an accepted style
Good headline and organisation of blog content. Demonstrates effective use of a blog to communicate persuasively, accurately and professionally. Demonstrates strong appreciation of the importance of netiquette by exhibiting a high level of courtesy, consideration, respect, factual, grammatical and spelling accuracy. Referencing follows an accepted style and is accurate throughout. Headline identifies topic. Demonstrates competency in the use of a blog to communicate professionally. Demonstrates good appreciation of the importance of netiquette by exhibiting a very good level of courtesy, consideration, respect, factual, grammatical and spelling accuracy. Referencing follows an accepted style, but there are consistent mistakes. Demonstrates capacity in the use of a blog to communicate in an accurate manner. Adequate evidence of an awareness the importance of netiquette by exhibiting an adequate level of courtesy, consideration, respect, factual, grammatical and spelling accuracy. Referencing attempts to follow an accepted style. Headline is confusing. Demonstrates little or no ability to use a blog to communicate professionally, accurately and/or in a way that serves to persuade the audience. Demonstrates limited or no awareness of an appreciation of the importance of netiquette by exhibiting an adequate level of courtesy, consideration, respect, factual, grammatical and spelling accuracy. Refencing is absent or sporadic and does not accurately follow an accepted style.
Articulates the influence of force(s) of change in the industry: The blog post articulates the influence of one or more forces of change in the industry by drawing on the key concepts from Week 1 and demonstrates how these create a need for change in an industry. (37%)
HD D C P F
Synthesize the force(s) of change with well-reasoned arguments regarding how the force(s) create a need for change in an industry supported by evidence. Describe the force(s) of change, finding common threads and/or outlining tensions regarding the need for change in an industry. This is supported by evidence. Coherently organize a force(s) of change highlighting the need for change in an industry. This is partially supported by evidence. Organize a force(s) of change along with key ideas which in some cases highlights the need for change, supported in some instances by evidence. Identify a force(s) of change with limited arguments or evidence and little connection to the need for change. Evidence is absent or mostly absent.
Argues the need for organisations/companies to respond innovatively to these changes: The blog post argues that in response to changes companies need to innovate, supported by theory, evidence, and examples. (38%)
HD D C P F
Well-reasoned and detailed arguments related to the need for organizations to respond innovatively to changes with consequences and implications outlined. This aligns to the force(s), supported by evidence and theory revealing insightful patterns, differences, and/or similarities. A detailed argument related to the need for organizations to respond innovatively to changes, with related consequences identified. The analysis is thorough and effective revealing important patterns, differences, or similarities, highlighting how this is related to the force(s), supported by some evidence and use of theory. The argument is logically presented but is more informative than persuasive regarding organizational responses. Some consequences are identified. Evidence and theory is described with some similarities and differences relating to the force(s) identified. Premises of the argument of organizational responses are stated, and some related outcomes are made. Supporting evidence is stated with only some relationships to the force(s) identified with a brief evaluation. No clear connection between premises, theory, and conclusion in terms of organizations’ responses with simplified statements and little integration with force(s), and limited evidence.
TOTAL: