Assessment Information 2
Subject Code: HAT301
Subject Name: Attraction and Event Management
Assessment Title: Length: Case Study Analysis
1200 words (+/- 10% allowable range)
Weighting: 40%
Total Marks:
Submission: 100
Online via Turnitin
Due Date: Week 10
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Assessment Description
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The purpose of this individual assignment is to further student’s skills in understanding the role of events management within the Tourism and Hospitality Industry. By applying the Event Life Cycle concept to real-world case study, students will analyse the core events management principles used to create, design and plan sustainable events.
Individually, you are required to research the event of 2018 Winter Olympics that was held in Pyeongchang, South Korea. Based on the Event Life Cycle Model, you will need to investigate the following aspects:
1. The formation stage of the Pyeongchang’s Winter Olympics
2. The growth stage of the Pyeongchang’s Winter Olympics
3. The staging of the Pyeongchang’s Winter Olympics
Based on your investigation, you are to analyse the future development of the event destination and propose at least three recommendations addressing stakeholder’s concerns related to the sustainability of such events.
In preparing your case study analysis, you will need to use at least 12 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles.
Your brief event document MUST follow a professional report structure:
Title Page
The analysis of Event Life Cycle Stages (approximately 800 words)
Recommendations (approximately 400 words) Reference List
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Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS-Assessment-Policy-v4.5_incl-SCform-and-Med-Cert_final.pdf
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Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
HAT301 Assessment 2 Marking Rubric – Case Study Analysis 40%
Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 – 100%
Event Analysis
/30 marks
Your analysis lacks depth, and your interpretation is not
relevant to the assessment criteria.
You have analysed some event specific information, although
your interpretation is not always relevant to the assessment criteria.
You have analysed most of the event specific information required by this assessment.
You have analysed and interpreted accurate event information.
You have analysed and interpreted accurate and specific event information.
Recommendations
/30 marks
The quality of your recommendations is poor and/or incoherent.
You have drawn some useful recommendations although a
more comprehensive analysis of the case study would have been helpful.
You have drawn mostly useful recommendations.
You have drawn varied, wellresearched and compelling recommendations.
You have drawn dynamic, comprehensive and convincing recommendations.
Research
/20 marks
Your research lacks focus because of an unsuitable choice of sources.
You have selected some appropriate scholarly sources.
Better use of quality sources would help focus your research.
Your research is focused,
drawn from an appropriate range of scholarly sources.
It is obvious that your research is focused, complemented by a quality selection and range of scholarly sources.
It is clearly obvious that your research is extensive and
focused, complemented by a
quality selection and range of scholarly sources.
Report
Format
/20 marks
Total Marks
/100 marks
Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your review.
The format chosen for your event brief lacks thought and
consideration for the intended audience.
In-text referencing and/or reference list is mostly incorrect or non-existent.
Even though grammar and spelling are an issue, they do not detract very much from the
readability of your review.
The format chosen for your event brief is appropriate, but major
improvements would enhance its presentation.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors.
Mostly correct grammar and spelling are very good but with occasional errors.
The format chosen for your event brief is appropriate, but some improvements would
enhance its presentation.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing
Style,with minor errors throughout and the occasional major error.
Errors in grammar and spelling are rare.
Your event brief is professionally presented and has been submitted in the appropriate format.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing
Style, with only the occasional minor error.
Correct grammar and spelling throughout the review with no obvious errors.
Your event brief is professionally presented and exceeds
expectations in what is evidently suitable for a high-grade
commercial environment.
In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors.
Feedback and Grades will be released via Turnitin
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