Assessment Task 2: International marketing plan - PowerPoint presentation
Goal: In this assessment task, you are given the opportunity to hone your presentation skills by presenting to a supportive, yet critical audience.
Product: A PowerPoint presentation
Format: In a group of 2 or 3, PowerPoint presentation, 10-15 minutes plus Q&A.
You will give an oral presentation comparing and evaluating market research findings related to the new international markets under investigation to your colleagues and teacher.
You will be assessed on both your individual inputs to this assessment as well as your contribution to the team effort.
Criteria • Presentation, teamwork and time management skills
• Uses of relevant research to analyse and compare global situational contexts
• Recognition of issues related to sustainability and the resources and capabilities of the firm.
• Justification of decisions
• Recommendations
NB. Please see Blackboard for further assessment detail and marking rubrics.