Recent Question/Assignment

Assessment 1
Literature Review - Individual Assignment (2000 to 2500 words, 30 marks total)
For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. In consultation with their lecturer, students need to decide on a business-related topic/concept. Students need to select approximately eight to twelve (8-12), but at least three (3), peer-reviewed articles or comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to the topic (as the basis of their literature review). In the context of their chosen topic, students need to review the articles and sources selected, i. e. read and critically analyse (compare and contrast) the literature.
In doing so, students are required to discuss the key ideas/arguments put forward by authors, identify communalities/similarities, differences and conclusions drawn by different authors. Based on this analysis and discussion, students are expected to point out potential gaps in the literature that will form the basis of Assessment 2, the research proposal. Marking criteria of the literature review include: the quality and currency of the literature selected; the student’s ability to compare and contrast author’s arguments/viewpoints and identify gaps in the existing literature in the context of the chosen business topic; the demonstrated ability to use Harvard referencing.
1. Introduction
2. Project Objective
3. Project Scope
4. Literature Review (Students’ needs to do full literature review (2000 -2500 words) on chosen topic)
5. Conclusion
6. Reference List

Editable Microsoft Word Document
Word Count: 2571 words including References

Topic: HOLIDAY INN DARLING HARBOUR HOTEL TRYING TO COMPETE WITH ITS NEAREST COMPETITORS BY DOING A COMPLETE RESEARCH AND COMING UP WITH NEW IDEAS LIKE UPSELLING ROOM, FOOD AND BEVERAGE AND PROMOTING SOME ACTIVITIES THAT WOULD ATTRACT IHG MEMBERS THAT WOULD OFFER FREE NIGHTS TO STAY


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