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1) Go to Nestlé’s Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not?
2) Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.
The limit of 1000 words overall (500 words for each contribution), plus or minus 10% is to be strictly observed for the choice of “two (2) best contributions” submitted for assessment.
1) Go to Nestlé’s Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not?
2) Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.
The limit of 1000 words overall (500 words for each contribution), plus or minus 10% is to be strictly observed for the choice of “two (2) best contributions” submitted for assessment.
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Word Count: 1208 words including References
Company Selected: Nestle
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