HI6006 Student Assessment Details
Assessment 1: Individual Assignment marking criteria
Criteria Marks
Discussion of Strategy Tools
(any 4) Not Evident Basic, correct Mention Evidence
of
Understanding Evidence of Ability to Apply
PESTEL 0 1 2 3
Five Forces 0 1 2 3
PROFIT (may include VRHN) 0 1 2 3
SWOT (may include CIA) 0 1 2 3
Generic Strategies 0 1 2 3
Ansoff’s Model 0 1 2 3
Ghemawat’s AAA Model 0 1 2 3
Essay Quality Length and style is adequate
1 Average quality
2 Good paragraphing, interesting writing style,
Good detailed discussions
3 Excellent
Written work, Evidence of comprehensive understanding
4
Referencing
(in-text and listed at end) Significant errors
OR
Inadequate literature
1 Only minor errors
OR
Just adequate
2 No error and good foundation literature
3 Outstanding effort,
Excellent literature, without any errors
4
Remember that late submissions attract penalties at the rate of 5% per day, unless prior approval (for medical reason) was obtained.
TOTAL /20
Assessment 1: Individual Assignment – 20 marks
Assessment 1

Length and Marks
Criteria
1. Individual Assignment
Write an essay explaining the main strategy development tools and how they are used 1200 words; 20 Marks
Individual Comprehensive discussion of any 4 of the following:
PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples.
(Choose any 4 concepts mention above and apply 2 concept for each company that means
Company 1= any 2 concepts
Company 2=any 2 concepts)
Write an essay explaining what the main strategy development tools are and how they are used in business.
Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
Be sure to use paragraphing. In this essay, sub-headings are permitted.
Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.
Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.
Ensure your Student Number and Name appears on the Cover Sheet.
List of industries to be chose for company
1. Pharmaceuticals
2. Age Care/Retirement village
3. Meat and livestock
4. Agriculture industry
5. Child Care industry
6. Tourism industry
7. Beverage/wine industry
Note: choose any 2 companies from above mentioned industries that should be Australian company. Fast-food company, coco-cola, supermarkets, airlines are not allowed to choose. You have to select service offered company.