HI5004 Marketing Management Tri1 2014
Group Assignment Guidelines

Written Report 20 marks Presentation 10 marks
Written report Due Week 10
(Fri 5pm, both hard copy on lvl 6 and soft copy on BB)

Words limit 3000 Presentation Due Week 9 &10
(As per your allocated time and week)


• Choose an organization form the following Industries:

- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- HSBC
- Bank of China
- Organic food
- Health and fitness industry
- Research industry (example CSIRO)
- Any non profit organization like Red cross or Salvation army
- Any small to medium size company in Australia

• Discussion on theory maximum 20%

• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations

• References Harvard style
• Research at least 3 to 4 academic articles on the topic
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.
• For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.