ASSESSMENT BRIEF 2A
Subject Code and Title
BIZ101: Business Communications
Assessment
Report Outline and Resource Analysis
Individual/Group
Individual
Length
1000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
d) Evaluate the use and importance of technology in presenting business communication
Submission
By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7)
Weighting
20%
Total Marks
100 marks
Context:
Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication strategy in an organization. Choose one of the topics below as the focus for your assignments:
A. Using Social Media in the workplace to communicate
B. Communicating companywide employee recognition
C. Boosting workplace motivation through innovative communication tools
D. Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
E. Podcasts, internal blogs/vlogs as a means to communicate to employees
F. Using an internal intranet/social Intranet for employee interaction
Instructions for the Report Outline and Resource Analysis:
The Report Outline is a plan of the report you are going to write for Assessment 2B. The Report Outline tells the reader only what to expect from the report.
The Resource Analysis lists some useful resources for the report to be used in Assessment 2B, and indicates their reliability.
Please use the following structure for the Report Outline and Resource Analysis, and please write in paragraphs.
Introduction Background of the issue
Purpose of the Report Outline
Topic of the report
Purpose of the report
Intended audience (Who will read the report?)
Background of the organisation
Type of communications strategy you have chosen to implement
Body List the main sections or headings to be included in the Discussion section of your report.
Find four research sources that will be useful for completing the Assessment 2B report. Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, YouTube or TEDtalks.
Provide the following for each resource in turn:
1. Name of the resource (e.g. 21st Century Communication)
2. Type of resource (e.g. website, article, video)
3. A brief summary of which each resource, justifying why it is relevant to the topic of your report.
4. Evaluate the reliability of each resource by applying the five reliability tests.
Conclusion Explain what questions will be answered in the conclusion of the report (but don’t provide the answers).
Recommendations Recommendations are advice about what to do next in order to improve or solve problems. Outline what problems or types of improvements will be addressed in your report recommendations (but don’t give any recommendations).
Reference List Include references to all four sources of research information in the
APA 6th ed. style .
Submitting Your Assessment
1. Check your originality by uploading your assignment to Turnitin.
2. When the Turnitin result is less than 20%, submit your assignment through the Assessment submission area.
Learning Rubric
Assessment Attributes Fail
(Unacceptable)
(0-49%) Pass
(Functional)
(50-64%) Credit
(Proficient)
(65-74%) Distinction
(Advanced)
(75-84%) High Distinction
(Exceptional)
(85-100%)
Report Outline Does not meet the expectations of a Report Outline in terms of format and language Meets most of the expectations of a Report Outline format with some errors/omissions Meet the expectations of a Report Accurately and succinctly meets the expectations of a Exceeds the expectations of a Report Outline format
Format 15 Outline in terms of format and language with minimal errors/omissions
Report Outline format
Proposed Repo
Content
15 rt The Report Outline The Report Outline
The Report Outline demonstrates The and Report Outline accurately
demonstrates
The accu d
of th Report Outline
inctly
deep and nding
demonstrates limited understanding of the purpose and content of each section of the report, but contains significant errors, or provides the report content rather than a description of the report content. demonstrates some understanding of the purpose and content of each section of the report,
but contains some omissions or errors. understanding of the purpose and content of each section of the report. succinctly
an understanding of the purpose and content of each section of the report rately and succ
emonstrates a
insightful understa e purpose and
content of each section of the report.
Research 15 Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop topic idea.
Demonstrates consistent use of credible and relevant research sources to support and develop topic idea, but these are not always explicit or well developed.
Demonstrates consistent use of high quality, credible and relevant research sources to support and develop topic ideas.
Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of research and reading beyond the assessment expectations. Demonstrates expert use of high quality, credible and relevant research sources that will support and develop arguments. Shows extensive evidence of research and reading well beyond the assessment expectations.
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Summarising resources
15 Limited understanding of topic researched and information presented does not show any evidence of evaluation and analysis of the resources.
Summary is poorly written with consistent grammatical errors Information is clearly communicated with sufficient evidence of understanding of the researched sources.
Information presented shows a fair attempt of providing evidence of evaluation and analysis of the resources.
Summary has minimal grammatical errors. Information is clearly communicated, and there is a good level of evidence in understanding the researched sources.
Information presented shows a good level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is
a high level of
demonstrated evidence in understanding the researched sources.
Information presented shows a high level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is expert use of demonstrated evidence of understanding the researched sources.
Information presented shows an expert evaluation
and analysis of the resources with some critical thinking applied.
Summary has no grammatical errors.
Reliability tests 20 The 5 reliability tests have not
been applied to the resources. The 5 reliability tests have been applied to the resources with some errors/omissions A fair explanation for each of the 5 reliability tests have been applied to resources. A good level of explanation for each of the 5 reliability tests have been applied to resources. An expert level of explanation for each of the 5 reliability tests have been applied to resources.
Referencing 20 There is no referencing included.
There are consistent mistakes in using the APA style for referencing. There is a low level of mistakes in using the APA style for referencing. There are very few mistakes in using the APA style for referencing. There are no mistakes in using the APA style for referencing.
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