A SSESSMENT BRIEF 1
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Discussion Forum Post
Individual/Group Individual
Length Original post 750 Words +/- 10%
Response to peer posting 250 +/- 10%
Learning Outcomes a) Reflect on the evolution of the marketing concept.
b) Outline the elements of the marketing process.
d) Demonstrate an understanding of problem definition, research and analysis, problem-solving and communication skills in Marketing.
Submission Original Discussion posted by 11:55pm AEST/AEDT Monday of Module 2 (Week 4)
Feedback/Responses to peers by 11:55pm AEST/AEDT
Sunday of Module 2 (Week 4)
Weighting 25%
Total Marks 100 marks
Context:
This assessment facilitates exploratory learning through reviewing and responding to the work of others and approaches learning in diverse ways.
It empowers you to express yourself with positive reinforcement from interactions on the discussion forum.
It allows time for thoughtful reflection on topics covered in this subject.
Instructions:
Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue).
Based on your choice above, answer the following questions in approximately 750words.
Submit your answers in the Module 2 (Week 4) discussion forum (you will not be able to see other forum posts until you have posted your submission).
MKT101A_Assessment Brief 1 _Posts_Module2 Page 1 of 6
Questions - In your own words discuss the following:
i. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organisation or institution ( approx. 250 words)
ii. Identify and discuss one (1) explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor ( approx. 250 words)
iii. Provide comments on what you consider the company should do in response to this change in the Marketing Environment to maintain a competitive advantage. (approx. 250 words) iv. You are then required to provide two (2) 100 -150 word responses of a peer
student’s original post.
MKT101A_Assessment Brief 1 _Posts_Module2 Page 2 of 6
Learning Rubric
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
Knowledge and understanding
50% Limited understanding of required
concepts and knowledge
Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Use of academic and discipline conventions and sources of
evidence
20% Poorly written with errors in spelling and grammar.
Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop ideas.
Limited or no in-text referencing.
There are mistakes in using the APA style or no references at all.
Is written according to academic genre (e.g. with introduction, conclusion or summary) and has accurate spelling, grammar, sentence and paragraph construction.
Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well developed.
Limited in-text referencing.
There are some mistakes in using the APA style.
Is well-written and adheres to the academic genre (e.g. with introduction, conclusion or summary).
Demonstrates consistent use of high quality, credible and relevant research sources to support and develop ideas.
Good in-text referencing.
There are no mistakes in using the APA style. Is very wellwritten and adheres to the academic genre.
Consistently demonstrates very good use of very good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key readings.
Very good in-text referencing and support from academic sources.
There are no mistakes in using the APA style. Expertly written and adheres to the academic genre.
Demonstrates outstanding use of high- quality, credible and relevant research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key readings
Excellent in-text referencing and support from references.
There are no mistakes in using the APA Style.
Constructive
feedback to peers
20% Fails to offer any feedback.
No support or encouragement to peers.
No awareness or sensitivity to diversity amongst peers. Offers feedback but rarely constructive or useful.
Feedback is not always clear or specific to guide peers.
Little support or encouragement to peers.
Demonstrates little awareness of and/or sensitivity to diversity amongst peers. Offers feedback that is sometimes constructive or useful.
Feedback is provided with examples to guide peers.
Some support and encouragement to peers.
Demonstrates some level of awareness of and sensitivity to diversity amongst peers. Offers constructive feedback regularly.
Formulates the merits of alternative ideas or proposals and communicates them to peers.
Offers support and encouragement to peers.
Demonstrates a high level of awareness of and sensitivity to diversity amongst peers. Always offers detailed constructive feedback that is specific and appropriate.
Outstanding articulation of the merits of alternative ideas or proposals and communicates them effectively to peers.
Provides outstanding assistance, support, and encouragement to peers. Consistently demonstrates a high level of awareness of and sensitivity to diversity amongst peers.
Overall Presentation and
Writing
Appropriate (length & content) Professional standard of writing style, grammar, spelling and editing. Professional report presentation following submission instructions.
10% Unprofessional writing standard. Major spelling and grammatical errors throughout the submission. Major inconsistencies with submission instructions.
Overall report presentation poor. Writing standard satisfactory. Minor spelling and grammatical errors throughout the submission. Minor inconsistencies with submission instructions.
Overall report presentation adequate.
Good writing standard. Few spelling and grammatical errors throughout the submission. Few or no inconsistencies with
submission instructions. Good overall report presentation. Writing standard very good. No spelling and grammatical errors throughout the submission. No inconsistencies with
submission instructions.
Overall report presentation very good. Business writing level excellent. No spelling and grammatical errors throughout the submission. No inconsistencies with
submission instructions.
Overall report presentation excellent.