Assessment Brief
Program Bachelor of Business
Subject code EVT101A
Subject name Event Concepts & Design
Assessment title Assessment 1 – Project Part A
Group or individual assessment Individual
Length 500-900 words
Learning outcomes addressed This assessment addresses the following learning outcomes:
a) Develop a concept plan from a client brief according to current best practice
b) Describe the elements to be considered within the design of an event.
Submission date 11:55pm Sunday of Week 4
Total marks 100 Marks
Weighting 20%
Results
Assessment Brief:
The student is required to develop an Event Concept & Design Plan based upon an event case study or client brief provided by the lecturer.
Length: 500-900 words
Students should note this is a report, not an essay.
The Concept and design plan should address the following:
Event Concept:
Students should describe the event concept in terms of Goldblatt’s five W’s: what, where, when, who and why. Each W should be address in approximately 50-100 words. Describe in broad terms. EG Where: A long white beach on the east coast of Australia. The beach should be quiet and not part of the usual tourist circuit. Preferably it should have some interesting rock formations or other features to background and frame photography and be relatively warm throughout the day into early evening during the event. (52 words).
Event Theme:
Students should describe the event theme in broad terms of style, colour, set and décor. Students should take care to ensure that the chosen theme aligns to both the client and the concept as marks are awarded for said alignment and relevance. This section should be completed in approximately 100 words and should include visual aids.
Event Plan/Run sheet:
Students should provide a first draft run sheet (ie indicative only – there is no expectation that this will be the final run sheet) detailing the broad major and minor milestones and activities encapsulated by the event It is anticipated that this first run sheet will be in list form only. The plan/run sheet should be completed in approximately 150-300 words. This is the first draft and should be marked as such, as first revision or, ‘white’.
Marking Criteria:
Fail
0-49% Pass
50-64% Credit
65-74% Distinction 75-84% High Distinction 85-100% Grade
Concept: Five W’s
What: Event content or product Did not address in a
satisfactory manner
0-4.9
Satisfactory description of the event content or product
5-6.4
Effective description of event content or product 6.5-7.4 Highly effective description of event content or product 7.5-8.4 Outstanding description of event content or product synergised with the other W’s
8.5-10 10
Where:
Location and venue Did not address in a
satisfactory manner
0-4.9
Satisfactory description of the event location and venue
5-6.4 Effective description of the event location and venue 6.5-7.4 Highly effective description of the event location and venue 7.5-8.4 Outstanding description of event location and venue synergised with the other W’s
8.5-10 10
When: Event timeframe Did not address in a
satisfactory manner
0-4.9
Satisfactory description of the event timeframe
5-6.4 Effective description of the event timeframe 6.5-7.4 Highly effective description of the event timeframe 7.5-8.4 Outstanding description of event timeframe synergised with the other W’s
8.5-10 10
Who:
Stakeholders and market segments Did not address in a
satisfactory manner
0-4.9 Satisfactory description of the event stakeholders and market segments
5-6.4
Effective description of the event stakeholders and market
segments
6.5-7.4 Highly effective description of the event stakeholders and market
segments
7.5-8.4 Outstanding description of
event stakeholders and market segments synergised with the other W’s
8.5-10 10
Why: Goals, objectives and outcomes Did not address in a
satisfactory manner
0-4.9 Satisfactory description of the event goals, objectives and outcomes
5-6.4 Effective description of the event goals,
objectives and outcomes
6.5-7.4 Highly effective description of the event goals,
objectives and outcomes
7.5-8.4 Outstanding description of event goals, objectives and outcomes synergised with the other W’s
8.5-10 10
Theme:
Alignment of theme with
concept and
brief Event theme is not relevant or aligned to
the concept or brief 0-14.9 Event theme which is minimally relevant or aligned to the concept or brief.
15-19.4 Event theme which is relevant or aligned to the concept or brief.
19.5-22.4 Event theme which is relevant or aligned to the concept and brief.
22.5-25.4 Event theme which is highly relevant and aligned to the concept and brief.
25.5-30 30
Plan/run sheet Did not address in a
satisfactory manner
0-9.9 Basic plan or run sheet indicates most milestones 10-12.9 Plan or run sheet indicates a majority of milestones 13-14.8 Plan or run sheet indicates a majority of milestones and some minor
activities
15-16.9 Plan or run sheet indicates a majority of major and minor activities and also demonstrates
flexibility
17-20 20