Assessment 2: Strategic Plan and Presentation guideline
Assessment Task:
Assessment 2 is about formulating future strategic plan (maximum 2000 words) for a company. You will have to choose one company from the five options listed for this assessment (see below).
1. Tigerair Australia
2. Billabong
3. Dymocks
4. Beyond Blue
Assessment Criteria:
? Demonstrates an understanding and application of strategic management concepts (15 marks)
? Ability to identify the key strategic issues facing the company (10 marks)
? Development of a sound strategic plan (15 marks)
? Integrates theoretical and empirical research in writing (10 marks)
? Report format and writing (3 marks)
? Citation and Reference list (2 marks)
? Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 2 for every 100 words over the allowed 2000 words limit)
? Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 2 per day unless an approved extension has been granted)
? Please note that a detailed rubric will be provided at a later date
Submission checklist for Assessment 2:
• Cover page with name and ID
• 1.5 line spacing and 12 size font in Times New Roman
• Maximum of 2000 (+10%) words
Suggested report SECTIONS format for assessment 2 (Note that word count (2000 words) applies from sections 4 to 9)
1. Title page with member names and student IDs
2. Executive summary (not more than one page)
3. Table of contents
4. Brief introduction to the company
5. External audit
? Analysis of Porter’s Five Forces Model of the industry
? Identify three (3) primary key success factors (KFSs) for the industry
6. Internal audit
? Value chain analysis
? Identify the key core competencies and capabilities
7. Identify two (2) key strategic issues that the company must address for the future
? As a strategist, you need to think about where the company will be in three year’s time. For example, you need to anticipate customer needs in three year’s time and what you need to do today in order to be able to meet those needs. You need to anticipate how your competitor will react or how the industry may change in future (Mangelsdorf, M. E. (2016). Mastering Strategy. MIT Sloan Management Review, 57 (2), 67-71)
? Attempt to link the findings of the external audit with internal audit.
8. Strategic plan
? Develop a strategic plan for the future that will address the two key strategic issues identified in section 7.
? Set specific financial and strategic objectives consistent with the chosen strategy
9. Action plan
? Briefly provide an action plan for implementation of the recommended course of action over an 18-month period.
10. Reference list
? Must follow the APA style for both in-text citation and reference list
11. Appendices