Assessment Brief
Program Bachelor of Business
Subject code EVT101A
Subject name Event Concepts & Design
Assessment title Assessment 2 – Project Part B
Group or individual assessment Individual
Length 700-1200 words
Learning outcomes addressed This assessment addresses the following learning outcomes:
b) Describe the elements to be considered within the design of an event
c) Define the various roles involved in event production, event direction and show calling
d) Identify the various design and event software tools available to the event designer
Submission date 11:55pm Sunday of week 8
Total marks 100 Marks
Weighting 40%
Results
Assessment Brief:
Length: 700-1200 words.
In the first assignment you developed the concept, theme and basic plan/run sheet of an event, in very broad terms. Assessment 2 is designed to build upon the work you completed in Assessment 1.
Building upon the material submitted in assignment 1, this report should detail and explain (at a minimum) the following:
Revisit and elaborate upon concept (100 words):
• Finalise the five w’s
• Explain your decision
• The exact venue and dates etc. (ie all the 5 W’s) should be known and justified.
• EG. The wedding will be held in the out of the way “Bay of Islands” on the Great Ocean Road in Victoria. This location is ideal, as being 3.5 hours Melbourne, but only 45 minutes from the regional centre at Warnambool it is far from the regular tourist circuit. The wedding could easily base out of Warnambool with guests staying overnight; accessing Warnambool via the vline train service. (67 words)
• Do not just copy your previous work.
Revisit and elaborate upon theme (100 words):
• Similar to the above
• Revisit and elaborate upon theme by finalising your theme and décor
• Explain your decision
• Ensure your decision takes into consideration your concept and venue
• The student must elaborate upon the theme. Finalising and justifying factors such as mood and style, colour, décor, set dressing, menu, floral etc.
• Embedded visual aids should be included.
Software tools (200-500 words):
The student should develop a matrix indicating how various software applications will be used in the event. How the various office tools, event specific software suites and apps will be employed to develop, map manage and/or ticket the event.
Map, diagram or floor plan
Students should include a map or floor plan mock-up of the event in the selected venue. The plan should be developed using an appropriate software tool.
Run sheet (200-500 words)
A more detailed plan or run sheet, although still not in final form
• This run sheet should include possible times, and roles responsible for the action.
• You might think about converting to a column structure at this time rather than the list structure shown below.
• The run sheet should be in column form at this stage
Marking Criteria:
Fail
0-49% Pass
50-64% Credit
65-74% Distinction 75-84% High Distinction 85-100% Grade
Revisit and elaborate upon concept Did not address in a
satisfactory manner
0-4.9 Satisfactory elaboration of concept and theme
5-6.4 Effective elaboration of
concept and theme
6.5-7.4 Highly effective
elaboration of
concept and theme
7.5-8.4 Outstanding elaboration of
concept and theme
8.5-10 10
Revisit and elaborate upon theme Did not address in a
satisfactory manner
0-4.9 Satisfactory elaboration of concept and theme
5-6.4 Effective elaboration of
concept and theme
6.5-7.4 Highly effective
elaboration of
concept and theme
7.5-8.4 Outstanding elaboration of
concept and theme
8.5-10 10
Software tools Did not address in a
satisfactory manner
0-9.9 Minimal list of resource
requirements
10-12.9 Effective list of resource
requirements
13-14.9 Highly effective list of resource
requirements
15-16.9 Detailed and
rational list of resource
requirements
explaining and
justifying those
requirements
17-20
20
Map, diagram or floor plan Did not address in a
satisfactory manner
0-9.9 Minimal list of resource
requirements
10-12.9 Effective list of resource
requirements
13-14.9 Highly effective list of resource
requirements
15-16.9 Detailed and
rational list of resource
requirements
explaining and
justifying those
requirements
17-20
20
Plan or run sheet Did not address in a satisfactory
manner or no additions
from A1
0-19.6 Basic plan or run sheet
20-25.6 Plan or run sheet with times
26-29.6 Plan or run sheet with
times and staff roles
30-33.6 Plan or run sheet with times
and staff roles and also
demonstrates flexibility
34-40
40