ASSESSMENT BRIEF 2A
Subject Code and Title
BIZ101: Business Communications
Assessment
Proposal and Resource Analysis
Individual/Group
Individual
Length
1000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
d) Evaluate the use and importance of technology in presenting business communication
Submission
By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7)
Weighting
20%
Total Marks
100 marks
Context:
Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication strategy in an organization. Choose one of the topics below as the focus for your assignments:
A. Using Social Media in the workplace to communicate
B. Communicating companywide employee recognition
C. Boosting workplace motivation through innovative communication tools
D. Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
E. Podcasts, internal blogs/vlogs as a means to communicate to employees
F. Using an internal intranet/social Intranet for employee interaction
Instructions for the Proposal and Resource Analysis:
The proposal gives an outline or a plan of the report you are going to write for Assessment 2B. The proposal is like the menu: it tells the reader what to expect from the report. The report is like the meal, but it hasn’t been cooked yet.
The proposal tells the reader:
- The purpose of the report (what it will be about, what questions will be answered)
- The structure of the report (what sections or parts will be included in the report)
- The purpose of each of the different parts of the report
- Four research sources you will use to research information for the report, why they are relevant to the topic, and why they are credible.
Please use the following outline to help structure your proposal:
Introduction Background of the issue
Purpose of the proposal
Topic of the report
Purpose of the report
Intended audience (Who will read the report?)
Background of the organisation
Type of communications strategy you have chosen to implement
Discussion List the main sections or headings to be included in the Discussion section of your report.
Find four research sources that will be useful for completing the Assessment 2B report. Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, YouTube or Tedtalks.
Provide the following for each resource:
1. Name of the resource (e.g. 21st Century Communication)
2. Type of resource (e.g. website, article, video)
3. A brief summary of which each resource, justifying why it is relevant to the topic of your report.
4. Evaluate the reliability of each resource by applying the five reliability tests.
Conclusions Explain what questions will be answered in the conclusion of the report (but don’t provide the answers).
Recommendations Recommendations are advice about what to do next in order to improve or solve problems. Outline what problems or types of improvements will be addressed in your report recommendations (but don’t give any recommendations).
Reference List Include references to all four sources of research information in the APA style.
Submitting Your Assessment
1. Check your originality by uploading your assignment to Turnitin.
2. When the Turnitin result is less than 20%, submit your assignment through the Assessment submission area.
Learning Rubric
Assessment Attributes Fail
(Unacceptable)
(0-49%) Pass
(Functional)
(50-64%) Credit
(Proficient)
(65-74%) Distinction
(Advanced)
(75-84%) High Distinction
(Exceptional)
(85-100%)
Proposal Format 15 Does not meet the expectations of a proposal in terms of format and language Meets most of the expectations of a proposal
format with some errors/omissions Meet the expectations of a proposal in terms of format and language with minimal errors/omissions Accurately and succinctly meets the expectations of a
proposal format Exceeds the expectations of a proposal format
Proposed Report
Content
15 The proposal demonstrates limited understanding of the purpose and content of each section of the report, but contains significant errors, or provides the report content rather than a description of the report content. The proposal demonstrates some understanding of the purpose and content of each section of the report,
but contains some omissions or errors. The proposal demonstrates understanding of the purpose and content of each section of the report. The proposal accurately and succinctly demonstrates an understanding of the purpose and content of each section of the report The proposal accurately and succinctly demonstrates a deep and insightful understanding of the purpose and content of each section of the report.
Research 15 Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop topic idea.
Demonstrates consistent use of credible and relevant research sources to support and develop topic idea, but these are not always explicit or well developed.
Demonstrates consistent use of high quality, credible and relevant research sources to support and develop topic ideas.
Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of research and reading beyond the assessment expectations. Demonstrates expert use of high quality, credible and relevant research sources that will support and develop arguments. Shows extensive evidence of research and reading well beyond the assessment expectations.
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Summarising resources
15 Limited understanding of topic researched and information presented does not show any evidence of evaluation and analysis of the resources.
Summary is poorly written with consistent grammatical errors Information is clearly communicated with sufficient evidence of understanding of the researched sources.
Information presented shows a fair attempt of providing evidence of evaluation and analysis of the resources.
Summary has minimal grammatical errors. Information is clearly communicated, and there is a good level of evidence in understanding the researched sources.
Information presented shows a good level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is
a high level of
demonstrated evidence in understanding the researched sources.
Information presented shows a high level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is expert use of demonstrated evidence of understanding the researched sources.
Information presented shows an expert evaluation
and analysis of the resources with some critical thinking applied.
Summary has no grammatical errors.
Reliability tests 20 The 5 reliability tests have not
been applied to the resources. The 5 reliability tests have been applied to the resources with some errors/omissions A fair explanation for each of the 5 reliability tests have been applied to resources. A good level of explanation for each of the 5 reliability tests have been applied to resources. An expert level of explanation for each of the 5 reliability tests have been applied to resources.
Referencing 20 There is no referencing included.
There are consistent mistakes in using the APA style for referencing. There is a low level of mistakes in using the APA style for referencing. There are very few mistakes in using the APA style for referencing. There are no mistakes in using the APA style for referencing.
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