ASSESSMENT BRIEF
Subject Code and Title BIZ202: The Business Environment
Assessment Environmental Scan Report – Part B
Individual/Group Individual
Length 1200 words
Learning Outcomes a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making
Submission Module 4 (Week 8)
Weighting 30%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external factors which influence it. Customer behaviour, government regulatory policy and economic policy, competitor strategy and public opinion all can impact on a businesses success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Objectives:
• To more broadly understand the environmental factors which influence business;
• Assess and address the challenges and risks which businesses face due to external factors;
• Identify and present appropriate solutions to offset these risks;
• Propose strategies to prevent further risk
Linkages between Part A and Part B:
Part A of this assessment focuses on the broad assessment of the business environment.
Identification and characterisation of risks as well as a comprehensive assesment of environmental factors influencing the business will be presented in this first part of the scan.
Part B serves to expand on Part A through developing strategies not only to counter the risks faced by the business as identified in Part A, but also to prevent future environmental challenges, as well as anticipate and deal with environmental shifts.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 1 of 5
Instructions:
Part B of the environmental scan is aimed at proposing solutions to the environmental challenges faced by businesses. Using the tools and learning frameworks provided in the content, you must:
Part B
• Discuss general and historically relevant responses to the four types of factors which can influence the environments in which businesses operate
• Categorically and comprehensively respond with a solution to all of the environmental risks and challenges laid out in Part A
• The structure of the assignment should follow standard report structure
? Introduction and background information
? Body of information and discussion of relevant topics
? Conclusion and summary
? Referencing in the APA style
Submission Instructions:
Submit copy of Environmental Scan Report in .docx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
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Learning Rubric: Environmental Scan Report – Part B
Assessment
Attributes Fail (Unacceptable) (0-49) Pass
(Functional) (50-64) Credit
(Proficient) (65-74) Distinction
(Advanced) (75-84) High Distinction
(Exceptional) (85-100)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Analysis of Environment
20%
Examine the influence of the external environment on the organisation Limited understanding of the environmental factors influencing the chosen business.
Neglects to subcategorise the environmental factors into the five categories of environmental influences.
Identifies a proportion of the environmental factors influencing the chosen business; the largest influencers are named.
Correctly subcategorises a majority of the factors discussed.
Identifies a majority of the environmental factors influencing the chosen business.
Correctly subcategorises and explains all of the factors discussed.
Correctly identifies all of the environmental factors influencing the chosen business.
Correctly subcategorises and thoroughly explains all of the factors discussed.
Not only identifies all environmental factors, provides insight and discussion on potential further environmental challenges faced by the business.
Discusses the wider Australian business environment as well as the external environment of the chosen business to provide
a linked picture of the complete external
No references
Accesses relevant information to discuss and categorise environmental factors. Incomplete reference list.
Accesses and correctly references relevant information to discuss and categorise environmental factors. Complete reference list.
Accesses and correctly references relevant information to discuss and categorise environmental factors. Correct reference list. environment of the chosen business.
Mastery of concepts and application to new situations/further learning. Comprehensive reference list with all new points cited correctly.
Application of Framework
50%
Identify and apply appropriate frameworks
and tools to the problems
and challenges faced by organisations Demonstrates no understanding of framework concepts relevant to the five external environment components. Demonstrates little
understanding of strategies to respond to the external business environment by providing non-specific solutions to issues discussed in the report.
Demonstrates correct and complete knowledge of strategies relevant to the business chosen, offers solutions to a range of issues presented in the case.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each, as well as a thorough explanation and justification of each strategy, and a feasible method of implementation.
Industry Specific Decision-
Making Factors
20%
SLO addressed:
a) Research and
relate industry specific factors to the organisation decision-making Fail to discuss the Australian industry specific factors related to business Broadly mentions industry factors relevant to the external business environment Researches and discusses a range of industry factors which contribute to the external business environment. Researches and discusses a range of industry factors which contribute to the external business environment. Ties these factors in with reference to the Australian/local business environment/context.
References this information to develop decision making strategies. Researches and thoroughly discusses all industry specific factors which contribute to the external business environment. Ties these factors in with reference to the
Australian/local business environment/context. Uses this information to develop relevant decision making strategies.
Correct citation of key resources and evidence
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of Demonstrates use of highquality, credible and relevant resources to support and develop arguments and position statements. Shows
Overall structure, appearance and referencing of the report are assessed
wide scope within the organisation for sourcing evidence.
evidence of wide scope within and without the organisation for sourcing evidence.