ASSESSMENT BRIEF
Subject Code and Name MGT502 Business Communication
Assessment Assignment 2 – Proposal and Report
Individual/Group Individual
Length Proposal – 1000 words
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study
b) Demonstrate research skills and referencing appropriate to the level of study
c) Critically analyse texts and/or multi-modal material in a business context
d) Identify and apply effective communication methods within a business and academic environment
e) Evaluate the use and importance of technology in presenting business communication
Submission Proposal – by 23:59 (Sydney time) Friday of Module 4
Report – by 23:59 (Sydney time) Friday of Module 5
Weighting Proposal – 20%
Report – 30%
Total Marks Proposal – 20 marks
Report – 30 marks
Context:
Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources in a business style report. This assessment is delivered in two parts, a proposal and then a business report. In the first part of the assessment you must write a 1000-word report that proposes what you will write about in your second assessment. The topic is of your choosing and will have been designed in your response to the first assessment. In the second part of the assessment you must write the report in no more than 2000 words.
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Instructions:
Use the following structure for designing your proposal:
• Introduction – state the purpose of your proposal and list any assumptions or limitations under which your proposal is to be read
• Background – use the research you conducted in assessment 1 to clarify the topic further and state how you will apply the evidence you gathered
• Context – provide a context of the organisation that you will use in your report to demonstrate relevance or to implement your chosen strategy
• Proposal – provide a high-level outline that shows what you are intending to include in your report
The proposal document serves to provide you with a blueprint of the content for the report you will write. Following the structure from module 2, write the report. It is expected that you will demonstrate:
• A comprehensive understanding of the topic you have chosen
• Evidence of research and application of reliable and relevant evidence
• Critical analysis and the ability to develop coherent arguments
• Effective communication in the form of professional writing skills, presented in a report format, and
• Effective referencing skills Submission Instructions:
Submit the assignment through the submission box provided in Blackboard.
If this is a Turnitin submission box, remember you can submit the assignment as many times as you like before the due date in order to inspect the similarity index. You should do this and then make changes if you see where Turnitin has highlighted where citations are needed.
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Learning Rubric: Assessment 2 – Proposal and Report
Assessment Criteria Fail
(Unacceptable)
0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction (Exceptional)
85-100%
Part A: Proposal Outline
50%
The proposal does not effective show that the writer has an understanding of their chosen topic and the background. The proposal displays an understanding of the selected topic but is largely descriptive.
The proposal accurately and succinctly displays an understanding of the selected topic.
The proposal accurately and succinctly displays an understanding of the selected topic.
The proposal expertly and succinctly displays an understanding of the selected topic.
Part A: Proposal
Structure
50%
The proposal has not
demonstrated how you
will outline the topic into a report structure.
The proposal has demonstrated a very basic outline of how you will outline your topic into a report structure.
The proposal has
successfully demonstrated how you
will outline the topic into a report structure, but is lacks some deep analysis. The proposal has demonstrated a wellstructured outline on the report topic with some further analysis.
The proposal has successfully and expertly demonstrated an analysis of how the report will be structured.
Part B: Report Writing
70%
The report is primarily descriptive, has very little or no business style and the meaning is frequently unclear. To improve you need to demonstrate basic business knowledge by further research.
The report writing generally demonstrates some business style and demonstrates a reasonable ability to discuss the topic. To improve you need to show further research and document evidence.
The report shows a reasonable understanding of business style and demonstrates a sound ability to discuss the topic. To improve you can show further analysis of the topic. The report shows a high-level of business writing style and demonstrates a good level of discussing the topic. Your work is insightful and well thought out.
The report shows skilled use of business writing style and can demonstrate outstanding ability to discuss the topic. You have shown originality of thought and need little or no improvement.
Part B: Report Structure
20%
Ideas and information are not organised according to sections expected in the report. The information is partly categorised into report sections, however this needs improving The information has been structured but would be made clearer with better organisation. The organisation and formatting of information into the report sections is very clear and organised. The use of sections is thoughtful. Information is presented in an exceptionally clear and organised manner.
Part B: Referencing
10%
There are consistent mistakes in using the required referencing style.
There are some mistakes in using the required referencing style.
There are minimal mistakes made in using the required referencing style. There are minimal formatting errors in using the required referencing style.
The are not mistakes in using the required referencing style.
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