Assessment 3: Report - Concept Store SACHI
Assessment Overview:
Using Primary and Secondary research, apply learning outcomes to develop and establish a Concept Premium/Luxury label/ FASHION brand in Perth.
My chosen is to develop and establish a women clothing brand name SACHI in Perth – selling only white design clothing (online clothing store) BUT will have a pop-up store in ENEX 100 ( in Perth city) to promote for the brand!
1. Assessment Instructions:
Prepare a report together with journal entries that will lay the foundations towards developing a Premium Brand/Label for your product/service of choice.
Report Details:
Ideally the report should cover the following areas and act as your draft-marketing plan for your label/brand:
• An overview of your product and or service (include Product and Price Strategy in this aspect)
• Present personal observations of information gathered during the Urban Walk About activity
• The markets and consumer behavior that will be targeted (include how they will be able to access your product/service i.e. Placement Strategy)
• The Promotion Mix that will be used
• The objective of your overall Marketing Strategy including your intended positioning and or differentiation strategy
2. Assessable Criteria
You will be assessed on the following requirements:
Report
• Accurate identification of Pricing and Product Strategy that reflects the
tenets of a luxury/premium brand
• Demonstrating clear understanding of consumer behavior and market
targeting – displayed in theoretical underpinnings identified in the report
• Presentation of Primary research aimed at identifying the current climate
and practice of luxury brands in a local context
• Justification of Promotion Mix, Positioning and Differentiation strategy that
will contribute to building brand equity in the current luxury/premium
environment
3. Submission Requirements:
Report
• Submission should be no more than 1500 words (+/- 10%, not including
bibliography/appendices)
• This assessment may be uploaded to Turnitin for an originality report. Any submissions that have more than 15% similarity will need to be redone.
• Submissions must comply with all PWA referencing and academic integrity policies
PLEASE DO NOT COPY AND PASTE REPEATS THE SAME PARAGRAPH ALL OVER AGAIN IN THE REPORT!!!!! THANKS!
My chosen is to develop and establish a women clothing brand name SACHI in Perth – selling only white design clothing (online clothing store) will opening soon on 6th November 2017, to PR for the brand we will have a pop-up store in ENEX 100 ( in Perth city) to promote and sell the product for 1 weeks in ENEX 100.
? Give a short paragraph about the event in ENEX 100!
Below is the first collection of SACHI (as pictures). Please have a look at the collection and make-up a story about the brand for introduction as well as to do the body part of this report!
1. Introduction:
2. Body parts:
BODY PART OF THE REPORT: Please read every point and answer all that requires bellow!!!
• An overview of your product and or service, Accurate identification of Pricing and Product Strategy that reflects on SACHI (include Product and Price Strategy (range from $60 to $120)) please mention it’s an online store, base in Perth and ship worldwide!
• Location for pop-up store: Give a reason why chose ENEX 100 for pop-up store and not other place in Perth City !!! (because ENEX 100 have high traffic of people pass by/ go through the shopping mall every second of the day etc.)
• The markets and consumer behavior that will be targeted. Demonstrating clear understanding of consumer behavior and market targeting – displayed in theoretical underpinnings identified in the report (include how they will be able to access your product/service i.e. Placement Strategy) age from 16 to 30, office ladies etc.
• Presentation of Primary research aimed at identifying the current climate and practice of luxury brands in a local context (research about Perth luxury clothing brand in general)
• The Promotion Mix that will be used (do some research about Promotion Mix and base on that !!! choose one that suit this brand!!!)
• The objective of your overall Marketing Strategy including your intended Positioning and Differentiation strategy that will contribute to building brand equity in the current luxury/premium environment (do some research about similar brand and base on that do this brand, make it reliable and true in real life)
3. Conclusion:
4. References: