You need to submit your Individual assignment report electronically on the Blackboard.
Process
Read the article -The future of the retail store-.
Select a retail store to be the focus of this assignment.
Briefly describe the current operation of this store.
You will search in the peer reviewed recent journal articles in Proguest to find at least two articles relevant to the assignment.
The ideas from these articles will be incorporated into the discussion in the main assignment.
An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment.
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E Business Applications T2 2017 4
communication of ideas, prior to the submission of the report.
Your report must lead to recommendations on how this retail store can become more effective through the use of internet technologies.
Assessment
The assignment is an opportunity to demonstrate that you have understood the concepts covered in the course, can apply them to a business situation and that you can enrich the discussion with ideas gleaned from Journal articles.
Final Examination Exam 60% 2 hrs
Each trimester concludes with the final examinations that are held during a week 10
designated examination period. You are expected to be present for the final mins
examinations, which are held during Examination Week, the exact dates/times
and venues are announced via your Blackboard. For each subject you will be
allocated a designated seat in one of the examination venues. Your examination
venue and seat will be confirmed by the end the teaching period of each
trimester via your Blackboard
SUBJECT MATERIALS AND RESOURCES
Prescribed Textbook:
Chaffey, D. (2015), E-Business and E-Commerce Management 6th ed., Upper Saddle River, Prentice Hall
SUBJECT SYLLABUS
Wk Topics scheduled Assessment Tutorial Activities Chps
1 Introduction to digital business and No tutorial 1
e-commerce
2 Marketplace analysis for Tutorial 1 2
e-commerce Introduction to digital
business and e-commerce
3 Managing digital business infrastructure Tutorial 2 3
Managing digital business
infrastructure
Case Study
Innovation at Google
4 E-environment Tutorial 3 4
E-Environment
Case Study: The implications of globalisation for consumer