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Subject Code and Title ASSESSMENT BRIEF 1
4 BIZ101: Business Communications
Assessment Digital Resources Analysis
Individual/Group Individual
iLength 800 words (+/-10%)
Learning Outcomes This assessment address the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
By 11:55pm AEST/AEDT Sunday of Module 3 (Week 5)
Weighting 25%
Total Marks 100 marks
Context:
The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b.
At least three resources must be from reliable academic sources, such as articles or academic journals. The other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.
These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually.
BIZ101_Assessment 1_Digital Research_Module 2 Page 1 of 4
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Some example topics you might like to research:
• Using Social Media in the workplace to communicate
• Communicating companywide employee recognition
• Boosting workplace motivation through innovative communication tools
• Implementing instant messaging/group messaging, discussion forums and chatrooms in
the workplace
Podcasts, internal blogs/vlogs as a means to communicate to employees
• Using an internal intranet/social Intranet for employee interaction