Recent Question/Assignment
Assignment 1 – Internal Company Newsletter (40%)
Task:
• write a company newsletter directed at your current employees
• all of the topics in the newsletter should relate to the generation of innovative ideas within the company
• the newsletter will need to outline:
o what the goals of the program are,
o what constitutes an innovation,
o how ideas should be submitted
o examples of how other ideas have impacted the organisation (or external examples)
o any incentives for the program
Format:
The format for the newsletter is completely open. It can be electronic, hard copy… be as creative as you want. After all the goal is innovation and marketing creativity! The format should be relevant to your message and your audience.
This is a top-down communication. In other words you are writing this from management to your employees. You are soliciting their ideas to make some aspect of the company’s marketing efforts more innovative.
Look at the resources and listen to the presentation about this assessment for some more ideas and information about how to present the newsletter and possible content.
Assignment 1 is an INTERNAL company newsletter.
Here are some resources to give you an idea of the different formats that newsletters can take:
Now most importantly don't forget that you don't want to be the same as these newsletters......
You don' t even want to be 'better' than these newsletters.....
YOU WANT TO BE UNIQUE!!!!!!
https://blog.hubspot.com/marketing/email-newsletter-examples-list#sm.0004c9io6e93ed510um220c92q6n5%20
http://www.topdogteaching.com/2015/09/september-video-newsletter.html
Assignment 1 Marking Guide:
Excellent
(10) Good
(7.5) Fair
(5) Poor
(2.5) No Evidence
(0)
Content/Concept (10)
1. clearly outlined the proposed program
2. clear scope of ‘innovative ideas’ requirements
3. marketing goals specifically discussed
Format (10)
1. logical sequence of information
2. appropriate for target audience
3. free of errors
4. medium appropriate for message
Creativity (10)
1. demonstrated significant though, time, and effort
2. clearly showed that idea refinement had taken place
Effectiveness (10)
1. gained attention and compelled participation
2. concepts and content would be effective in achieving desired outcomes
3. concepts reflected sound business theory
TOTAL /40
Comments:
Task:
• write a company newsletter directed at your current employees
• all of the topics in the newsletter should relate to the generation of innovative ideas within the company
• the newsletter will need to outline:
o what the goals of the program are,
o what constitutes an innovation,
o how ideas should be submitted
o examples of how other ideas have impacted the organisation (or external examples)
o any incentives for the program
Format:
The format for the newsletter is completely open. It can be electronic, hard copy… be as creative as you want. After all the goal is innovation and marketing creativity! The format should be relevant to your message and your audience.
This is a top-down communication. In other words you are writing this from management to your employees. You are soliciting their ideas to make some aspect of the company’s marketing efforts more innovative.
Look at the resources and listen to the presentation about this assessment for some more ideas and information about how to present the newsletter and possible content.
Assignment 1 is an INTERNAL company newsletter.
Here are some resources to give you an idea of the different formats that newsletters can take:
Now most importantly don't forget that you don't want to be the same as these newsletters......
You don' t even want to be 'better' than these newsletters.....
YOU WANT TO BE UNIQUE!!!!!!
https://blog.hubspot.com/marketing/email-newsletter-examples-list#sm.0004c9io6e93ed510um220c92q6n5%20
http://www.topdogteaching.com/2015/09/september-video-newsletter.html
Assignment 1 Marking Guide:
Excellent
(10) Good
(7.5) Fair
(5) Poor
(2.5) No Evidence
(0)
Content/Concept (10)
1. clearly outlined the proposed program
2. clear scope of ‘innovative ideas’ requirements
3. marketing goals specifically discussed
Format (10)
1. logical sequence of information
2. appropriate for target audience
3. free of errors
4. medium appropriate for message
Creativity (10)
1. demonstrated significant though, time, and effort
2. clearly showed that idea refinement had taken place
Effectiveness (10)
1. gained attention and compelled participation
2. concepts and content would be effective in achieving desired outcomes
3. concepts reflected sound business theory
TOTAL /40
Comments:
Looking for answers ?
Recent Questions
Program: Master of Information SystemsAssessment 1: Portfolio 1 (Session 2 Topic: Input, Processing andOutput) Semester 2: Block 8-2024Course Code: MBIS4003 Course Title: Software Development Total Marks:...AssessmentAssessment item 2—Assignment 2Due date 11:45pm on Sunday, 24Nov.2024Weighting 35%Length Not applicableObjectivesThis assessment item relates to the unit learning outcomes numbers 1, 2 and 3 as...Plan, construct and write a long-form essay on a particular area of media research that interests you. Using an established theoretical framework, explain how your research offers new insights into the...DescriptionIn this assessment, you are required to demonstrate that you understand how an Older Adult can develop mental health problems associated with cognitive decline leading to cognitive impairment...School of Engineering, Design and Built EnvironmentENGR7008 Fire Engineering Design and AssessmentAssignment 4: Peer Review of Fire Engineering ReportASSIGNMENT 4PEER REVIEW OF A FIRE ENGINEERING REPORTSee...Structural Analysis Etask 5The aim of this assessment task is to evaluate the appropriate use of the Force Method and Moment Distribution Method for structural analysis• Please download the eTask4 from...Purpose:The purpose of this task is for the student to demonstrate how to create a holistic plan of care that is person-centred, trauma-informed, and recovery-oriented in focus.Description:In this written...Show All Questions